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DeepL

AI-powered neural translation SaaS platform

Director – Americas Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAustin, TX, USA

About the Job

Requirements

  • 12–15 years of marketing experience, with a proven track record in B2B SaaS demand generation and regional leadership.
  • Expertise in building full-funnel marketing plans that support both high-velocity self-serve and complex enterprise sales motions.
  • Strong analytical mindset with a command of demand generation practices, including lead scoring, funnel metrics, and return on investment analysis.
  • Demonstrated ability to partner collaboratively with Sales and translate regional sales goals into actionable marketing strategies.
  • Experience aligning with global functions, including Performance, Digital, and Field Marketing, to drive regional success within a global framework.
  • Deep familiarity with the B2B buying cycle, including the interplay between product-led growth, self-service revenue, and assisted enterprise sales motions.
  • Ability to define key performance indicators, interpret data, and use insights to influence strategy and investment decisions at the leadership level, including applying AI-driven insights and predictive models.
  • Ability to align diverse stakeholders around shared priorities, including driving adoption of AI-powered approaches across Marketing, Sales, and Product teams.
  • Project management capabilities to maintain clarity and momentum across multiple simultaneous campaigns and workstreams, leveraging automation and AI to increase speed and scale.
  • A practical, proactive approach that balances strategic thinking with willingness to handle details, including evaluating and implementing new AI tools and methodologies.

Responsibilities

  • Build and own the comprehensive marketing plan for the Americas, ensuring it is data-driven and aligned with regional Sales priorities and global marketing initiatives.
  • Partner with Global Performance & Campaigns and Digital Lifecycle teams to optimize global channel spend and lifecycle marketing for the Americas funnel, support high-quality pipeline growth across all segments, and adapt global campaigns for the Americas with campaign managers.
  • Drive regional account-based marketing initiatives from concept to delivery by identifying high-value accounts and deploying tailored messaging.
  • Provide strategic oversight for regional event management and field and partner marketing activities, ensuring events support relationship building and lead generation.
  • Represent Marketing within the regional leadership team, build cross-functional relationships, co-own regional strategy with Sales and other leaders, and help build regional culture.
  • Own end-to-end regional funnel analysis, monitoring trends from top-of-funnel traffic and conversions through pipeline health and closed-won revenue.
  • Diagnose funnel friction, lead flow issues, and conversion gaps, and liaise with Web, Marketing Operations, and Lifecycle teams to resolve issues and maintain a high-performing conversion path.
  • Partner with the Regional SDR team and execute plays and pipeline-generation days to meet regional pipeline targets.
  • Work as an individual contributor with Global Marketing, Product Marketing, and regional Sales and SDR teams to deliver results.
  • Bridge regional needs and global functions, advocating for local requirements while executing global initiatives with local adaptation.
  • Represent the Americas marketing motion at the senior level and own regional results, budget, and creative vision.
  • Allocate and optimize the regional marketing budget to align with regional pipeline and revenue goals.
  • Communicate marketing strategies, programs, and expectations to regional go-to-market teams.

About the Company

DeepL

AI-powered neural translation SaaS platform

DeepL is a language-translation provider that uses neural machine translation to translate text for individuals and businesses through its DeepL Translator and API. The service supports a freemium SaaS model where free usage is limited and paid Pro subscriptions unlock features like unlimited text translation, document translation, a formal/informal tone switcher, and higher data security. Its product relies on advanced AI and neural networks to produce accurate, fluent translations, often outperforming rivals. DeepL differentiates itself through the quality and nuance of translations, tone controls, strong data security, and scalable options for both casual users and enterprises via API and enterprise plans. The company aims to broaden access to high-quality language translation worldwide and to grow its business by serving diverse translation needs across individuals, teams, and organizations.

Company size
1,001-5,000
Company stage
Late Stage VC
Total funding
$410M
Headquarters
Cologne, Germany
Founded
2009

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