Consumer Engagement Assistant

Job Description

Job Responsibilities

• Work with the Consumer Engagement Specialist to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve business goals
• Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events and external corporate events (e.g. auto shows and product launches).
• Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters).
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads; the planning of regional activities including store openings, test drives and lead generation events.
• Manage outside agencies and vendors on a needed basis.
• Ensure compliance with global brand strategy and corporate identity for Tesla Motors.

Job Requirements

• Minimum 1 year+ in digital integrated marketing and communication
• Excellent communication skills, fluency and copy-writing in English
• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Highly organized with the ability to manage multiple projects while meeting deadlines.
• Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others
• Proficient in MS Office, IOS, Photoshop
• Strategically planning with strong execution and negotiation skills
• Digital Agency management/ Online to Office event coordination experience is preferred