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Mattel now developing Rock 'Em Sock 'Em, Pixel Chix, and Mindflex. Mattel is developing projects for three more toy brands: Rock 'Em Sock 'Em, Pixel Chix, and Mindflex, according to scooper Daniel Richtman. "Mattel is developing projects for Rock 'Em Sock 'Em, Pixel Chix, and Mindflex," Richtman posted to his Patreon on Monday. It's his second Mattel drop in a week, following word that the toymaker is reviving Wheeled Warriors and Leon Neon. Richtman's post doesn't break down which are movies and which are shows. Vin Diesel is already on Rock 'Em Sock 'Em. Rock 'Em Sock 'Em Robots is the headliner of the three, and it already has a movie in motion. Vin Diesel signed on to star in a live-action Rock 'Em Sock 'Em movie back in 2021, set up with Universal and producing through his One Race Films. The story follows a father and son who bond with an advanced war machine. Last December, Diesel took over writing the script himself, with Mattel promising to bring Red Rocker and Blue Bomber to life. The tabletop boxing game dates back to 1964 and is still on shelves today. Pixel Chix lived in A plastic house. Pixel Chix launched in 2005: little LCD girls living inside handheld plastic houses and cars that girls carried around and clipped together. "A fun hand held interactive game populated by young female characters. This game comes with an assortment of interactive accessories from keychain cars, charms and even pets!" reads Mattel's brand page. Think Tamagotchi, but she has a house, a car, and an attitude. Mindflex moved A ball with your brain. Mindflex is the strangest pick of the three. "Have you ever dreamed of moving an object with the power of your mind?" reads Mattel's product page. The 2009 game came with a headset that read your brainwave activity. Concentrate and a foam ball rises on a stream of air, then you steer it through an obstacle course. Mattel's own site lists it as discontinued in 2011. The new wave comes right as Matchbox got pounded by critics on Apple TV, and it makes five Mattel toy brands Richtman has put on the development list in a single week. The three-pack adds to a Richtman hot streak. Recently, he revealed the,, the, the,,,, and the. Will Harrigan writes about comics, movies, and pop culture for Cosmic Book News. He is a comic book and film enthusiast, with a particular interest in cosmic comics.

Mattel names peter Griffith CFO as leadership team evolves. The former Amgen finance chief joins Mattel Oct. 20 as Roger Lynch continues shaping his leadership team. Mattel is adding another senior executive to the mix under Chairman and CEO Roger Lynch. Peter Griffith will join the company as Chief Financial Officer on Oct. 20 and take a seat on Mattel's Board of Directors. Current CFO Paul Ruh will remain with the company in an advisory role through the end of the year to help with the transition. Griffith most recently served as Executive Vice President and CFO of Amgen, where his work spanned acquisitions, capital allocation, technology investments, cybersecurity, and business transformation. "Peter is a highly accomplished and respected financial leader with a proven track record of enabling growth, driving financial discipline, and allocating capital strategically," Lynch said. "His deep experience spanning global financial management, private equity, and investment banking will be invaluable as we look to sharpen our execution and improve our performance." Before Amgen, Griffith served as President of private equity and advisory firm Sherwood Canyon Group and spent more than two decades at EY, including stints as Global Vice Chair, Corporate Development, and Global Managing Partner, Operations and Finance. Earlier in his career, he led investment banking at Wedbush Securities. "Mattel has an iconic and exceptional portfolio of brands and a strong global platform and financial foundation on which to build," Griffith said. Lynch also thanked Ruh for his work strengthening Mattel's Finance and Global Technology organizations and balance sheet. Griffith's appointment comes just weeks into Lynch's tenure at the top of Mattel and follows outside pressure from the investment community to explore a sale or other options for its future growth. James Zahn. James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book's weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel's Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Pinterest and Barbie bring DreamHouse inspiration to homes with Restyle. Pinterest and Mattel partner to launch a new limited-time Barbie experience in Restyle, Pinterest's AI-powered visual editing tool that lets people reimagine their own spaces with new styles, décor and design ideas Editorial Series Campaigns and creative work from across the globe, all in one place. The Barbie DreamHouse has never been just a house. Like Pinterest, it is a place to imagine what you love and how you want to live. To celebrate the new DreamHouse, Pinterest has launched a unique Barbie experience within Restyle, powered by Pinterest Intelligence, that helps people reimagine a space, test ideas and compare options in their own home. People can discover the experience through official Barbie content, select search terms and curated boards on the Barbie Pinterest profile. To get started, upload a photo of your room and use Restyle to transform it in seconds with one of five signature DreamHouse style edits: mid-century Americana, chalet chic, superstar glam, Victorian romance or modern coastal. Then, add or swap décor with Barbie-approved finds to perfect your own dream home. "People come to Pinterest to discover ideas and make them their own. Barbie has inspired generations to imagine what is possible," said Sara Pollack, VP, global head of consumer marketing. "Together, we're giving people a playful new way to see those possibilities in a space that is uniquely theirs and to shop for products they love." Barbie inspires your dreams. Pinterest helps you bring them to life. Interest in Barbie DreamHouse inspiration is growing on Pinterest, with searches for 'Barbie DreamHouse aesthetic' up 72%. The Barbie Restyle experience gives people a playful way to move from inspiration to a more personal vision for their own rooms. People are embracing pink for their homes, driving interest in 'pink apartment ideas' (+224%) and 'pink dorm aesthetics' (+120%). Searches are also spiking across specific interior accents like 'pink whimsy wallpaper' (+562%), 'pink wall décor' (+246%), 'pink lace curtains' (+99%), 'pink rug' (+81%), 'pink mirror frames' (+80%), and 'pink lighting' (+64%). 1 "Barbie has remained a cultural force for more than six decades by continually inspiring creativity, style and self-expression," said Mahta Eghbali, VP, strategic partnerships and alliances, Mattel. "As we celebrate the all-new Barbie DreamHouse, our partnership with Pinterest extends that inspiration beyond play and décor dreams, giving fans new ways to discover DreamHouse ideas and use Pinterest ReStyle to bring their own dream spaces to life." This October through November, a custom-pink, 26-foot truck is bringing Barbie's iconic move journey straight to fans with stops in New York City, Dallas and Los Angeles in the official 'Barbie is Moving' Truck. With an interior transformed into a sleek, modern pink Barbie experience, visitors can step inside to try out Pinterest Restyle live, explore interactive elements across the venue, snap photo-worthy memories, and unlock exclusive giveaways throughout the activation. Restyle is designed to make inspiration feel more personal. There were billions of home décor saves on Pinterest in the last year. While home inspiration is easy to save, seeing how it could look in your own space is harder. Restyle uses Pinterest Intelligence, which brings together our first-party signals, and visual understanding technology to help people on Pinterest try, buy and do. Users can take or upload a photo of a room, piece of furniture or décor item, then use Restyle to add an object, change an item, erase an element or edit a scene with a text prompt. Restyle is currently in beta for eligible English-language Pinners ages 18+ on iOS in the United States and Canada.