Senior Vice President – Global Buyer Development
OpenX
Senior Vice President – Global Buyer Development
OpenX
Programmatic ad marketplace with real-time bidding
Salary Range: 297500 to 350000 (Currency: USD) (Pay period: per-year-salary)
OpenX is seeking a dynamic and experienced Senior Vice President of Global Buyer Development to lead our agency and brand facing Sales and Account Management teams. This executive will be responsible for driving global buyer strategy, growing revenue, and owning customer relationships across agency holding companies, independent agencies, and direct brands. This person will be a member of the OpenX Leadership Team.
As a senior leader within the organization, the Senior Vice President will play a critical role in shaping the future of OpenX’s buyer development business. The ideal candidate will possess deep preexisting buyer relationships, understanding of programmatic advertising, a strategic mindset for business development and customer service, and a proven ability to build and lead high performing teams. This person will maintain executive relationships with leading agencies and brands, serve as a market representative of OpenX, and identify opportunities that shape our value proposition and market position.
The Senior Vice President will collaborate closely with leadership across Publisher Development, DSP Partnerships, Partnerships, Product, Marketing, Commercial Operations, Finance, Legal, and HR. This person will report directly to the EVP, Commercial.
Build, maintain, and own executive and leadership relationships with key agency holding companies, independent agencies, and brands, including regular touchpoints both virtually and in person.
Develop the medium and long term strategy for the global buyer development business, including owning go to market strategy, regional revenue targets, P&L management, and headcount planning.
Serve as a senior spokesperson for OpenX, representing the company at industry events, panels, and with key stakeholders across the programmatic ecosystem.
Lead and develop a collaborative, high performing team across Sales and Account Management, providing strategic direction, clear goals, coaching, and professional development. Build a culture of ownership, continuous learning, and thoughtful execution to drive revenue growth, strengthen agency and brand relationships, and deliver solutions that support advertiser outcomes.
Drive the new business pipeline across agency holding companies, independent agencies, and brands, expanding adoption of OpenX’s solutions across CTV, web, mobile apps, and other relevant channels.
Grow existing customer relationships through strategic account planning, retention, upselling, and cross selling, with clear ownership and collaboration between Sales and Account Management.
Establish OpenX as a thought leader by maintaining a strong command of key industry topics such as curation, audience and identity solutions, media quality, AI, supply path optimization (SPO), connected TV (CTV), and privacy.
Provide strategic market intelligence to inform OpenX’s product roadmap and go to market strategy, ensuring alignment with evolving agency and brand needs.
Implement AI workflows and automation to enhance operational efficiency and improve customer service for agency and brand partners.
Partner closely with Publisher Development, DSP Partnerships, and other commercial teams to lead strategic SPO engagements and pitches, and increase OpenX’s share of buyer investment across upfront commitments, programmatic guaranteed deals, and private marketplaces.
Direct experience with CTV sales, agency partnerships, and advertiser investment strategies.
Familiarity with identity, audience targeting, and data driven curation solutions.
Experience leading commercial teams across global markets.
OpenX is a programmatic advertising platform that connects publishers, advertisers, and app developers to buy and sell digital ad space in real time. Ads are traded through an auction-like marketplace where advertisers bid for impressions, and the winning bids deliver ads on display, video, or mobile formats. The platform uses real-time bidding to match advertiser goals with available inventory, aiming to maximize publishers’ revenue while helping advertisers reach their target audiences efficiently. Revenue comes from transaction fees on ad placements and premium services such as advanced analytics and audience targeting. OpenX emphasizes marketplace quality and transparency and uses data and technology to combat ad fraud and improve ad performance. Its goal is to provide a reliable, efficient marketplace that improves outcomes for both publishers and advertisers.
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