Bloom Nutrition focuses on women's health by selling a range of wellness supplements through direct-to-consumer channels. Its product lineup includes protein powders, pre-workouts, greens, hydration sticks, collagen, and hormone-health products, plus Drink Bloom beverages, all designed for daily nutrition and fitness. The products operate via a direct-to-consumer e-commerce model with a 'wellness on repeat' replenishment program, making it easy for customers to regularly restock. The company differentiates itself by targeting women with specialized health formulas and a subscription-like replenishment approach, led by founder Mari Llewellyn. The goal is to support women's health and fitness with accessible, daily-nutrition solutions and a convenient purchasing experience that encourages regular use.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$160M
Headquarters
Austin, Texas
Founded
2019
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