Conversion Rate Optimisation Lead

1. JOB IDENTIFICATION

Function

Marketing

Job Level

F

Job Title

CRO Lead

Reports To

Web Content and Optimisation Director

Department

Global Digital Marketing

Location

Bangalore, India

2. GENERAL JOB SUMMARY

Aptean is seeking an experienced CRO Lead to own conversion rate optimisation across its portfolio websites, lead personalisation and experimentation, and increase the conversion of website traffic into enquiries and pipeline. The role sets the direction for how Aptean websites convert visitors into customers and is suited to a senior practitioner with a record of leading CRO programmes and delivering measurable results.

3. SCOPE

Owns the conversion rate optimisation programme across the Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software, and SSG Insight websites. The role covers CRO strategy, experimentation, personalisation, journey analysis, testing prioritisation, measurement, cross-functional delivery, and reporting to marketing leadership.

4. ORGANIZATION

Reports to the Web Content and Optimisation Director within the Global Digital Marketing team.

5. PRINCIPAL DUTIES AND RESPONSIBILITIES

•  Build and lead the conversion optimisation programme across the website portfolio, focusing on pages and journeys with the greatest potential impact.

•  Plan, run, and analyse A/B tests and turn results into permanent improvements.

•  Design and deliver website personalisation by audience, industry, and journey stage.

•  Review user journeys, forms, and calls to action to identify where visitors drop off and why.

•  Maintain a clear, prioritised testing roadmap based on data and expected impact.

•  Work with the Digital Analyst to establish baselines and measure the impact of every change.

•  Collaborate with the WordPress Developer and SEO and content roles to implement improvements.

•  Report on conversion performance and test results to marketing leadership.

6. JOB SPECIFICATIONS

Education

Required

Preferred

Degree / Certification

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Bachelor's degree

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Master's degree

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Ph.D.

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J.D. (law)

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Certification

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Registration

☐

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Licensure

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Other

Work Experience

Several years of experience leading CRO programmes, ideally for B2B or software websites. Experience running a high volume of experiments using tools such as VWO, Optimizely, or AB Tasty, with a record of measurable conversion improvements.

Knowledge

Knowledge of A/B testing, statistical significance, sequential or Bayesian testing, qualitative research, user testing, surveys, interviews, session analysis, website personalisation, GA4, heatmaps, session recording tools, usability, forms, page design, and conversion optimisation for B2B websites with modest traffic.

Skills and Abilities

Ability to set CRO direction, plan and prioritise testing, analyse quantitative and qualitative data, draw sound conclusions, design effective personalisation, identify journey friction, communicate results and recommendations clearly to senior stakeholders, and influence colleagues without relying on formal authority.

DISCLAIMER

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

ABOUT APTEAN

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.

Disclaimer: This position is intended for direct applicants only. No agencies or third-party recruiters, please. Unsolicited agency submissions will not be considered.