DAC

Global full-funnel media agency for brands

Digital Media Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeLondon, UKNo salary listedHybrid

About the Job

Requirements

2–4 years of hands-on experience managing paid search, paid social, display, or video campaigns.
Agency background in performance media is preferred.
Experience contributing to client relationships, strategy, and client presentations.
Ability to distill messages to key points and adapt them to the audience.
Ability to learn and use third-party bid management platforms such as DoubleClick and Kenshoo.
Ability to build campaign structures on Google Ads and Microsoft Ads that follow client business needs and search best practices.
Ability to pull reports and provide high-level insights and observations on campaign performance.
Ability to accurately track and maintain budgets across campaigns and multiple search engines.
Ability to provide traffic and cost estimates.
Ability to create campaigns covering multiple locations, geographies, and lines of business.
Ability to create campaigns mapped to conversion-focused landing pages that are highly relevant and built at scale.
Ability to provide in-depth optimization suggestions based on account performance.
Ability to conduct ad copy testing and test various ad extensions.
In-depth knowledge of Google Ads and Microsoft Ads features and how to integrate them effectively into campaigns.
Ability to download data into Excel, perform VLookups, and create PivotTables and charts; solid understanding of data visualization for comprehension.
Ownership of managed campaigns, attention to detail, and diligence in execution.

Responsibilities

Become an expert in biddable paid media.
Produce weekly and monthly reports covering all paid media channels and performance data.
Collaborate and coordinate with internal and external partners.
Analyze and monitor paid search and display campaigns, proactively expanding and improving them based on client business needs.
Build, launch, optimize, and maintain paid search and display campaigns using Google Ads, Bing, YouTube, Facebook, Pinterest, and other platforms.
Conduct search ad copy and banner ad testing according to best practices to improve performance.
Conduct keyword, placement, and market research to make additions to new and existing campaigns.
Implement conversion tracking with assistance from the Marketing Science team.
Learn to traffic campaigns through CM360 and understand Google Analytics.
Perform quality assurance on campaign setup and after campaign launch.
Contribute to client relationships, strategy, and client presentations.
Track and maintain campaign budgets across multiple search engines.
Provide traffic and cost estimates.
Create campaigns mapped to conversion-focused landing pages.
Provide optimization suggestions based on account performance.
Test ad copy and ad extensions.

Desired Qualifications

Agency background in performance media.

Who We Are

We are DAC—the brand to local media agency dedicated to delivering transformative results. With our performance DNA and expertise spanning search, media planning and buying, SEO, creative production, data science and analytics, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by our proprietary AI platform, industry-leading toolset, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Responsibilities

Become an expert in biddable paid media.

Produce weekly/monthly reports, covering all paid media channels & performance data.

Work collaboratively, coordinate and communicate with internal and external partners.

Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactivelyexpandingandimprovingcampaigns based on client business needs.

Build, launch,optimizeandmaintainpaid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.

Conduct search ad copy & banner ad testing per best practice to drive performance improvements.

Conductkeyword, placement & market research to make additions to new and existing campaigns.

Perform necessary conversion tracking implementation withassistancefrom our Marketing Science team. Learn how to traffic campaigns through CM360. Understandinsand outs of Google Analytics.

Perform QA on campaign set-up and post-campaign launch.

What you bring

2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.

Involvement in leading clientrelationship, contributing to strategy, and client presentations.

Good communicationskills.Understanding ofhow to distill message to its key points. Ability to adaptmessagetoaudience.

Ability to master and usea 3rdparty bid management platforms (DoubleClick, Kenshoo, etc.).

Demonstrateabilityto build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.

Demonstrateabilityto pull reports and provide insights and observations on campaign performance ata high level.

Accurately track andmaintainbudgets across campaigns and on multiple search engines.

Provide traffic and cost estimates.

Create campaigns that encompass multiple locations / geos and lines of business.

Demonstrateabilityto create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.

Provide in-depth optimization suggestions based on account performance.

Perform ad copy testing.

Perform testing against various ad extensions.

In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.

Ability to download data into Excel, performVLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.

Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You’ll Get

Professional Growth: work and train with the Best Team in Performance Marketing (PMA awards, 2024)
Collaborative Culture: Be part of a global organization that values enthusiasm, execution, curiosity, and courage.
A supportive, collaborative, and dynamic work environment with a strong team culture.
Twice-yearly social events conceived and planned collaboratively by the team.
Competitive Benefits:
- Competitive salary and comprehensive private health insurance.
- 25 days of annual leave, wellness initiatives and parental leave.
- Pension scheme.
- Opportunities for continued learning and professional development.

About the Company

DAC

Global full-funnel media agency for brands

DAC is a full-funnel media agency that connects brands with their audiences around the world. It combines global strategy with local insight to deliver measurable business growth for clients. The company’s approach centers on its people, collaborating as true partners and tackling complex challenges with curiosity and courage. Its analytics arm, Proove by DAC, turns data into clear insights and bold business decisions, supported by proprietary platforms such as IRIS (data-driven insights), TotalSERP (organic search impact), and Local Search Platforms (local visibility). DAC achieves results by blending technology with human expertise, delivering strategy, analytics, and media activation that help brands move forward. The goal is to drive real business growth by turning data into clarity and confident actions.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Toronto, Canada
Founded: 1972

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