Digital Media Specialist
About the job
- 2–4 years of hands-on experience managing paid search, paid social, display, or video campaigns.
- Agency background in performance media is preferred.
- Experience contributing to client relationships, strategy, and client presentations.
- Ability to distill messages to key points and adapt them to the audience.
- Ability to learn and use third-party bid management platforms such as DoubleClick and Kenshoo.
- Ability to build campaign structures on Google Ads and Microsoft Ads that follow client business needs and search best practices.
- Ability to pull reports and provide high-level insights and observations on campaign performance.
- Ability to accurately track and maintain budgets across campaigns and multiple search engines.
- Ability to provide traffic and cost estimates.
- Ability to create campaigns covering multiple locations, geographies, and lines of business.
- Ability to create campaigns mapped to conversion-focused landing pages that are highly relevant and built at scale.
- Ability to provide in-depth optimization suggestions based on account performance.
- Ability to conduct ad copy testing and test various ad extensions.
- In-depth knowledge of Google Ads and Microsoft Ads features and how to integrate them effectively into campaigns.
- Ability to download data into Excel, perform VLookups, and create PivotTables and charts; solid understanding of data visualization for comprehension.
- Ownership of managed campaigns, attention to detail, and diligence in execution.
- Become an expert in biddable paid media.
- Produce weekly and monthly reports covering all paid media channels and performance data.
- Collaborate and coordinate with internal and external partners.
- Analyze and monitor paid search and display campaigns, proactively expanding and improving them based on client business needs.
- Build, launch, optimize, and maintain paid search and display campaigns using Google Ads, Bing, YouTube, Facebook, Pinterest, and other platforms.
- Conduct search ad copy and banner ad testing according to best practices to improve performance.
- Conduct keyword, placement, and market research to make additions to new and existing campaigns.
- Implement conversion tracking with assistance from the Marketing Science team.
- Learn to traffic campaigns through CM360 and understand Google Analytics.
- Perform quality assurance on campaign setup and after campaign launch.
- Contribute to client relationships, strategy, and client presentations.
- Track and maintain campaign budgets across multiple search engines.
- Provide traffic and cost estimates.
- Create campaigns mapped to conversion-focused landing pages.
- Provide optimization suggestions based on account performance.
- Test ad copy and ad extensions.
- Agency background in performance media.
About the company
DAC is a full-funnel media agency that connects brands with their audiences around the world. It combines global strategy with local insight to deliver measurable business growth for clients. The company’s approach centers on its people, collaborating as true partners and tackling complex challenges with curiosity and courage. Its analytics arm, Proove by DAC, turns data into clear insights and bold business decisions, supported by proprietary platforms such as IRIS (data-driven insights), TotalSERP (organic search impact), and Local Search Platforms (local visibility). DAC achieves results by blending technology with human expertise, delivering strategy, analytics, and media activation that help brands move forward. The goal is to drive real business growth by turning data into clarity and confident actions.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1972
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Simplify's Take
What believers are saying
- DAC won Digital Agency of the Year at the 2026 Global Business Tech Awards.
- DAC and Pep Boys won Silver at the 2026 US Agency Awards in August.
- Paige Ramirez became COO on March 30, 2026, strengthening operating discipline and expansion.
What critics are saying
- DAC Group New York filed two WARN layoffs in 2025, cutting 101 jobs.
- Workforce fell 10.1% from 2023 to March 2026, signaling post-growth pressure.
- Google’s fake-review crackdown exposes DAC clients to local-search volatility and ranking shocks.
What makes DAC unique
- DAC’s Enterprise-to-Local model ties national strategy to store-level SEO and media execution.
- Proove, IRIS, and TransparenSEE give DAC proprietary data and workflow advantages.
- DAC wins on AI-enhanced search, local listings, and multi-location performance marketing.
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Benefits
- Health Insurance
- Vision Insurance
- Dental Insurance
- Parental Leave
- Paid Vacation
- PTO/vacation?
- Wellness Program
- Retirement saving plans
- Health Savings Account/Flexible Spending Account
- Unlimited Paid Time Off
- Flexible Work Hours
- Hybrid Work Options