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Betterment

Online retailer of branded apparel and gifts

Product Designer

Product DesignConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 3 years of relevant experience as a product designer, though previous job titles may have differed.
  • A portfolio demonstrating strong visual design foundations, positive business impact, and experience shipping designs to real people across web and mobile.
  • Experience with and curiosity about AI tools in the design process, and a desire to help develop shared team practices as the field evolves.
  • Ability to identify user needs and pain points through research, usability testing, and data analysis.
  • Experience working within established accessible design systems and evolving them when appropriate.
  • Ability to prioritize and manage multiple projects with tight timelines.

Responsibilities

  • Design end-to-end experiences in advisor and client dashboards, including core firm workflows and AI-powered features, owning project design from inception through launch.
  • Define how AI integrates into advisors’ daily practices by designing transparent, trustworthy experiences that keep advisors in control.
  • Use interactive prototypes to test ideas early, align with partners, and accelerate implementation in an iterative, AI-native environment.
  • Make data-backed design decisions using research, sales data, customer insights, usability principles, and site performance metrics.
  • Partner with product, engineering, design, and stakeholders across business lines to shape product direction, identify opportunities, and monitor industry and competitor trends.
  • Contribute to the accessible design system and work toward a unified customer experience across touchpoints.

About the Company

Betterment

Online retailer of branded apparel and gifts

Betterment runs an online retail storefront that sells branded apparel, accessories, and gifts. Customers can buy items such as t-shirts, hoodies, onesies, beanies, mugs, and tote bags through the brand’s online shop. The products are designed and marketed with a focus on promoting happiness and a better lifestyle under the motto “Wear Betterment. Pursue Happiness.” Revenue comes from direct sales on the online platform, with prices set regularly and occasionally discounted, leveraging economies of scale as sales grow. Compared with other online retailers offering niche branded products, Betterment differentiates itself by a broad, lifestyle-focused lineup and a clear happiness-centric message aimed at a wide range of customers. The company’s goal is to grow a direct-to-consumer business that makes branded, feel-good merchandise accessible to many shoppers while driving profitability through high-volume sales.

Company size
501-1,000
Company stage
Series F
Total funding
$435M
Headquarters
New York City, New York
Founded
2010

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