W

WPP Media

AI-native global media services network

Senior Associate - Planning

Performance & Paid MarketingUpdated on Nov 2
Full-timeBangkok, ThailandNo salary listed

About the Job

Requirements

  • An undergraduate degree in communication, media, or business management is required.
  • At least 2 years of media planning experience or experience in a related field is required.
  • Knowledge of tactical media planning concepts, approaches, and issues.
  • Familiarity with media implementation timelines, processes, and requirements.
  • Knowledge of new approaches to and developments in tactical planning.
  • Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure.
  • Ability to make decisions and use critical thinking.
  • Knowledge and use of various research systems.

Responsibilities

  • Use in-depth knowledge of the client category, brands, and specific client requests and needs to provide appropriate input and direction to agency units throughout the value exchange process.
  • Lead account project management for the business and ensure deadlines are met across campaigns and deliverables.
  • Act as the key liaison accountable for the work product for assigned client brands among the Business Planning, Invention, and Exchange units contributing to media plan development.
  • Build relationships with key decision-makers within client and agency organizations.
  • Serve as a reliable point of contact for client stakeholders.
  • Anticipate what is needed to keep work on track, secure and grow client relationships, and take appropriate action.
  • Demonstrate understanding of marketing channels, including their roles, advantages, formats, potential partnerships, and distribution.
  • Build relationships with marketing channel owners and use them to deliver outcomes for the agency and clients.
  • Monitor and manipulate data, including forecasting, delivery against plan, and compliance with share deals.
  • Understand business implications and communicate potential impacts to clients and the Mindshare team.
  • Evaluate options using judgment and facts to select ideas likely to produce the best results.
  • Understand the client's business needs, brand history, and desired brand positioning.
  • Understand the client's strategic intent and its implications for building the client's business.
  • Communicate information and decisions to the stakeholders involved in projects.
  • Support the development of others by encouraging their initiatives and giving constructive feedback.

Desired Qualifications

  • A postgraduate or master's degree is preferred.
  • Demonstrated critical thinking and problem-solving ability.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

Recently Posted Jobs

Explore more opportunities at WPP Media

See more jobs