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amika

Direct-to-consumer, clean, cruelty-free haircare

Influencer Relations Specialist

Growth & MarketingUpdated on Nov 14
ContractBrooklyn, NY, USANo salary listedIn-person

About the Job

Requirements

  • Five to eight years of experience in influencer marketing, ideally in beauty or haircare, with professional stylist experience preferred.
  • A bachelor's degree in marketing, advertising, or communications is preferred.
  • Strong knowledge of social media platforms and the professional haircare industry.
  • Experience coordinating New York Fashion Week and red-carpet activities.
  • Strong project management skills and ability to collaborate across functions.
  • Ability to manage multiple tasks in a fast-paced environment, meet tight deadlines, and adapt to shifting priorities.
  • Strong written and verbal communication skills.
  • Analytical skills to evaluate campaigns, content, and programs.
  • Working knowledge of Federal Trade Commission guidelines.
  • Good creative judgment in assessing on-brand partnerships and content.
  • Knowledge of influencers and an interest in beauty.

Responsibilities

  • Support relationships with the brand’s network of celebrity, editorial, and content-creating stylists to strengthen brand advocacy.
  • Serve as the day-to-day point of contact for long-term stylist collective partnerships and execute existing strategy, including coordinating red-carpet styling collaborations, events, content, photoshoot deliverables, and product seeding.
  • Support professional influencer content partnerships through discovery, briefing, content review, tracking, and performance reporting, focusing on TikTok and Instagram partnerships.
  • Work with social media, professional marketing, education, integrated media, and brand marketing teams to align stylist partnerships, messaging, and deliverables with brand goals and content needs.
  • Execute professional stylist events and activations.
  • Manage New York Fashion Week partnerships, including stylist coordination for leads and team members, backstage support, and reporting.
  • Manage the professional influencer community’s monthly and quarterly seeding strategy and daily product requests.
  • Create monthly and campaign-specific reports for stylist initiatives, track key performance indicators, and flag insights for cross-functional teams.
  • Stay current on emerging social platforms and influencer marketing, public relations, and social media best practices.

Desired Qualifications

  • Experience with CreatorIQ or similar tools.
  • Experience in international influencer partnerships and markets.

About the Company

amika

Direct-to-consumer, clean, cruelty-free haircare

Amika makes haircare and styling products for all hair types, sold online and through salons and retailers. Its formulas are clean and cruelty-free, avoiding sulfates, parabens, and aluminum starch, and its 11 product collections target needs like shine, frizz control, and texture management. Amika stands out by committing to ethical and environmental goals, pursuing B Corp certification and Climate Neutral status, and building a Brooklyn-inspired, creative culture. Its goal is to offer inclusive, high-quality haircare while growing its direct-to-consumer channel and professional-salon partnerships in a responsible way.

Company size
501-1,000
Company stage
Acquired
Total funding
Not listed
Headquarters
New York City, New York
Founded
2009

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