Senior Marketing Operations Manager

About the Role

We’re looking for an experienced Senior Marketing Operations Manager to oversee the delivery and analysis of Ethos’ CRM lifecycle campaigns, with an emphasis on email and SMS campaign execution. The ideal candidate is a thought partner for innovative use of experimentation, technology, data, and insights to drive campaign efficiency and effectiveness. You will also play a role in ensuring our Marketing/CRM capabilities are continuously evolving to meet the ongoing needs of the business and our customers. The position will work closely with all parts of the business to execute CRM deployment strategies that move business metrics.

This is a technical role that requires a blend of hands-on execution and longer-term, strategic planning. At Ethos, our offline experiences (email, SMS, direct mail, interactions with insurance agents) are all valuable touchpoints that we consider to be part of the core user experience. We’re looking for someone who is a consumer-first expert in email and SMS deployment strategy with meticulous attention to detail. This role will report into Ethos’ head of Partnership Lifecycle Marketing.

Duties and Responsibilities:

• Attend project kick offs and be involved in briefs to architect solutions prior to building
• Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
• Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail to drive new members through the insurance application process
• Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points to drive conversion and engagement
• Script dynamic communications to build a personalized user experience
• Write SQL to manage/build data tables, and build custom audience segmentation
• Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
• Establishing high quality processes and infrastructure for our email and SMS tooling
• Codifying documentation of internal best practices, tooling, and process improvements

Qualifications and Skills:

• Deep experience using Iterable, Marketo or similar email management software
• Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
• Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
• Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals to improve execution efficiency and reduce errors.
• Strong analytical skills, competence in SQL, and experience with tools for doing data analysis i.e. Mode, Chartio, Redshift, Heap
• Strong collaboration skills in team environments, ability to effectively work with key stakeholders to clarify campaign requirements, but able to act quickly as the decision-maker
• High technical aptitude with the ability to quickly ramp up on internal nuances related to people, processes, and technology.
• A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
• Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
• Working familiarity with HTML/CSS
• Comfort with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting
• Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
• Knowledge of the interconnectivity between technology and customer experience
• Ability to compile a well-articulated dashboard and share performance metrics
• Excellent project management skills, ability to multitask effectively, and work cross-functionally

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