MNTN provides Performance TV, a software that optimizes connected TV advertising to drive measurable results for brands. It runs about 651,000 optimization cycles daily, adjusting bidding, placements, and creative elements to improve campaign performance and ROI. The company earns revenue by charging clients for using the platform to run and optimize their TV campaigns, emphasizing a TV-focused approach and rapid optimization cadence, with credibility aided by industry recognition and partnerships such as with the BWT Alpine F1 Team. The goal is to help brands maximize return on ad spend through data-driven Connected TV campaigns.
Company Size
501-1,000
Company Stage
Series D
Total Funding
$175.6M
Headquarters
Los Angeles, California
Founded
2009
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