Portfolio Marketer

Description

The Portfolio Marketer defines how to win by translating strategy into positioning, go-to-market execution, and sales enablement that drives adoption and growth. This role is the expert on buyer personas and their needs in the buying process, responsible for creating differentiated and defensible market positions. The Portfolio Marketer develops comprehensive go-to-market strategies, sales tools, and competitive insights to empower sales and marketing teams and improve focus and customer engagement. 

As the Portfolio Marketer, you will:  

• Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging and KPIs 

• Create sales enablement tools and resources to support portfolio/product/solution introductions; Train and support sales teams with competitive insights and tools 

• Conduct persona mapping and journey development to understand buyer/influencer behavior, decision-making processes and information needs/formats within the sales funnel/journey 

• Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross-references that enable customer engagement/product assessment 

• Translate market and product insights into clear, differentiated value propositions and messaging frameworks 

• Orchestrate cross-functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages 

• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness 

• Continuously refine GTM strategies based on performance data and Voice of Customer feedback 

KPIs 

• GTM program performance vs. targets  

• Sales enablement adoption and effectiveness  

• Cross-sell and upsell rates  

• Sales feedback on tools, content, and training  

• Customer feedback on buying experience and engagement  

Required education, experiences & skills:

• Minimum five years of experience in marketing, sales enablement, or a related field
• Proven leadership and communication skills with success in aligning cross-functional teams to execute go-to-market strategies
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation
• Strong analytical and problem-solving skills rooted in data-driven decision-making and audience-centric marketing
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes

Preferred education, experiences & skills:

• Bachelor’s degree in business administration, marketing, communications, or a related field
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies
• Experience in developing go-to-market strategies, messaging frameworks, and sales tools
• Deep understanding of the buyer’s decision-making process and lifecycle management
• Familiarity with digital tools such as ROI calculators, competitor cross-references, and selection tools
  
  

Why Work in the Greater Miami Valley Area  

Our facility is located in Sidney, OH conveniently located within driving distance to several larger cities, such as Dayton, Troy, and Columbus. The area’s generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.  

About our Location  

The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the air conditioning and cold chain businesses. Through our 30 years of scroll compressor expertise, our air conditioning related products help bring comfort and convenience in commercial, industrial and residential spaces. The cold chain business helps ensure that food safely and efficiently travels from farm to fork. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location

Collaboration First Hybrid Work Arrangements:

This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.

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