Financial Planning & Analysis Director - Ads Business

Job Description

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

As the strategic finance partner to the Vice President of the Coupang Ads Business team, the Director of Financial Planning & Analysis leads financial strategy, business planning, budgeting, and performance management. Leveraging data-driven insights and rigorous financial frameworks, this role is responsible for evaluating business dynamics, optimizing capital allocation, maximizing profitability, and delivering actionable strategy to drive sustainable long-term growth across various business teams, including sales, sales operations, marketing, data insights and customer success, collaborating closely with senior business leaders.

What You Will Do  

• Direct and manage end-to-end financial planning processes, including annual budgeting, quarterly goal setting and forecasting, and commercial planning for the Ads Business team.
• Drive rigorous sales Plan vs. Actual variance analysis to uncover performance drivers, identify risks, and execute proactive mitigation strategies.
• Establish ROI-driven capital allocation frameworks to ensure enterprise resources are deployed toward high-yield growth opportunities and strategic priorities, in particular with regards to sales productivity.
• Conduct granular evaluations of P&L structures, revenue models, and margin dynamics to maximize ad revenue across product lines and service offerings.
• Continuously monitor OPEX efficiencies to expand margins and maximize free cash flow.
• Build unified cross-functional alignment across Business, Product, Engineering, and Sales/Marketing teams to connect operational KPIs to financial performance.
• Build, mentor, and scale a high-performing FP&A organization while driving automation and advanced data analytics across all workflows.

Basic Qualifications  

• 15+ years of progressive finance experience with a core concentration in FP&A and Corporate Finance within global tech, large-scale services, e-commerce, or high-growth industries.
• 5+ years of proven team management experience, with a track record of partnering directly with top management to drive enterprise-level decision-making.
• Demonstrated success managing large-scale enterprise or major business unit P&Ls (hundreds of millions to billions USD) and driving capital deployment.
• Exceptional ability to translate complex data analytics into clear, compelling business narratives to influence non-finance executive stakeholders.
• Bachelor’s degree in Business Administration, Economics, Finance, or a related field.

Preferred Qualifications

• MBA, Master’s degree in Economics, Finance or a related field.
• CPA, CA, CFA
• Profound experience in online advertising.
• Working experience in a multinational company with exposure to Asia.

Recruitment Process and Others

Recruitment Process

• Application Review - Job FitInterview- FocusInterview– Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.

https://privacy.coupang.com/en/land/jobs/

Document Return Policy (This notice MUST be included in a job posting in Korea only to comply with the Fair Hiring Procedure Act.)

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.