Frec offers a direct indexing platform that lets self-directed investors own the individual stocks in an index (like the S&P 500) instead of buying an ETF, enabling stock-level tax-loss harvesting. Its core service charges an annual advisory fee starting at 0.09% with a $20,000 minimum and is delivered through a self‑service, mobile app–driven platform. The company operates via two SEC-registered entities: an investment adviser and a FINRA-member broker-dealer, and it also provides zero-commission trading for stocks and ETFs. Additional features include a high-yield Frec Treasury option for cash, a portfolio line of credit secured by stock holdings, and partnerships such as with AngelList to offer money market funds, all aimed at making advanced investing strategies more accessible.
Company Size
11-50
Company Stage
Series A
Total Funding
$26.4M
Headquarters
San Francisco, California
Founded
2021
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Company Equity
A self-service investment platform, Frec announced the receipt of $26.4 million in funding that was led by Greylock Partners and participation from Social Leverage, Conversion Capital, and several notable angel investors.