Mountain Studio Retail Sales Associate
About the job
- Excellent customer service and interpersonal skills are required.
- Must be flexible to work opening, closing, weekend, and holiday-season shifts.
- Must be proactive in tackling daily tasks and handling customer interactions, and communicate with managers daily.
- Computer proficiency and email and phone communication skills are required.
- Must be able to move around the retail space, move upwards of 50 pounds, and occasionally traverse ladders.
- Create a welcoming space for the community and customers.
- Provide a welcoming retail store experience as part of the customer-facing team.
- Maintain the visual store aesthetic by organizing displays, changing mannequins, routine cleaning, and general tidying of the floor.
- Receive inventory shipments, restock inventory on the sales floor, and maintain organized back-stock.
- Perform operational duties including answering phones and fulfilling customer service shipments.
- Provide knowledgeable and up-to-date details about Stio products, sales, and pricing.
- Use the point-of-sale system to process customer transactions, payments, refunds, exchanges, and gift cards accurately and efficiently.
- May perform keyholder responsibilities, including opening and closing the store, handling alarms, managing cash, and ensuring the store is secure.
- Microsoft Office Suite skills are preferred.
- A high school diploma or GED is preferred.
About the company
Stio designs, manufactures, and sells outdoor apparel for men, women, and children, including jackets, pants, shirts, footwear, bags, and accessories for skiing, hiking, and everyday wear. Its products are sold primarily through its website and Mountain Studios retail locations, using a direct-to-consumer model and responsive customer feedback loops to update offerings; the gear emphasizes mountain-ready performance and uses textiles from mills with recycled and repurposed fibers. The company differentiates itself through an authentic Jackson Hole lifestyle identity, hands-on founder involvement, and a strong emphasis on sustainability and customer connection rather than relying mainly on wholesale channels. Stio aims to grow its direct-to-consumer business, expand its presence in mountain and gateway communities, and reach revenue milestones around $100 million while expanding its product line for families.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$42.6M
Headquarters
Jackson, Wyoming
Founded
2011
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Simplify's Take
What believers are saying
- September 2026 sales crossed $100 million, validating the omnichannel strategy.
- Seven regional agencies, hired May 15, 2026, widen wholesale reach across America.
- Stio opened fifteen stores and plans a Jackson flagship for summer 2027.
What critics are saying
- Europe expansion starting 2026 adds inventory, localization, and channel complexity immediately.
- Patagonia, Arc'teryx, and Vuori pressure Stio's premium pricing and talent retention.
- A misfiring wholesale slowdown after 2026 starves cash for stores, flagship, and global rollout.
What makes Stio unique
- Jackson Hole authenticity and mountain-tested design distinguish Stio from generic outdoor brands.
- Mountain Studios blend DTC, wholesale, and retail feedback into one operating system.
- Technical apparel plus recycled materials support premium positioning in ski and trail categories.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Wellness Program
Employee Assistance Program
Disability Insurance
Employee Discounts
Growth & Insights and Company News
6 month growth
2%1 year growth
0%2 year growth
0%Stio plots international expansion. September 17, 2026 Jackson, Wyoming-based outdoor apparel brand Stio has outlined its first major international expansion roadmap, with an initial focus on establishing e-commerce and premium retail touch points across Europe. As part of the push, Stio in April hired Andy Hughes as its first director of international. Hughes was most recently GM, Run Fast. Eat Slow. Previous roles include GM & VP of sales, Puffin Drinkwear; VP/head of Global Sales & Operations, Bern Unlimited; and senior international sales manager, Asia Pacific and Latin America, Hydro Flask. The expansion comes as Stio's annual sales recently crossed $100 million for the first time, reportedly driven by North American wholesale distribution, the opening of15 company-owned retail locations and e-commerce. "Stio is supported by a community of people who share a deep connection to the outdoors, and we're incredibly proud of the loyal following we've built among those who believe our mountain perspective makes a difference," said Stephen "Sulli" Sullivan, founder and CEO, Stio. "We've stayed true to our roots: creating products that blend technical function with mountain style, made ethically, responsibly and sustainably." Image courtesy Stio
Stio hires seven regional sales agencies; Costigan named NSM wholesale. May 15, 2026 Stio, the outdoor lifestyle brand based in Jackson, Wyoming, appointed seven regional sales agencies across the U.S. to better support its wholesale partners. "This is one of the most important strategic investments we've made in the future of our wholesale business," said Stephen Sullivan, CEO, Stio. "We took the time to identify partners who not only understand the outdoor and ski retail landscape, but who also share our long-term vision for the brand. We're incredibly excited about the team we've assembled and the opportunity ahead." Stio's newly appointed agency partners include: * Northeast: Vert Outdoors * Rockies: Cordillera Sales * South: High Plains Sales and Marketing * West: Three Saints Outdoor * Northwest: Yukon Trading Company * Midwest: Kozy Outdoors * Southeast: The Bunker "These agencies bring exceptional regional expertise, strong retailer relationships, and a high level of professionalism to our wholesale organization," said Alex Brown, vice president of B2B, Stio. "Together, we're building a more scalable and service-oriented sales infrastructure that positions Stio for long-term success in key markets across the country. With more reps in the field, we're excited to double down on retail partner staff education and elevate the consumer experience in the wholesale channel." In conjunction with the expanded wholesale strategy, Stio also promoted Kevin Costigan to national sales manager of wholesale. Costigan, who has been with the brand for five years, played a key role in leading the transition and will oversee continued expansion within the independent specialty retail channel. Stio has retail stores in Jackson and Teton Village, WY; Boulder, Breckenridge, Castle Rock, Steamboat Springs, and Vail, CO; Boise, ID; Freeport, MN; Boston, MA; Bozeman, MT; Bend, OR; Park City, UT, and Stowe, VT. Image courtesy Stio
Liz Barrett, who joined Stio in 2015 as marketing manager and became brand director three years later, has been named senior director of brand marketing.
Stio has arrived at REI Co-op!
"We are committed to welcoming and serving beginner to dedicated riders who want more selection in our cycle shop," said Alicia Applegate, divisional merchandising manager at REI. "By expanding our specialty offering beyond our current lineup and continuing to offer nationwide bicycle service, REI will make it easier than ever for our customers to access great gear with great member benefits, to get outside and enjoy the ride.". Some of the new specialty bicycle brands customers will see as part of REI's growing assortment include Rocky Mountain and Van Rysel: