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Gentiva

In-home hospice, palliative, and health services

Area Vice President of Business Development - Hospice

Field SalesConfirmed live in the last 24 hours
Full-timeNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree is required; Business, Marketing, or Healthcare is preferred.
  • A valid driver's license and automobile liability insurance are required.
  • At least five years of direct sales experience in healthcare, including home health or hospice, is required.
  • Two to four years of sales management experience in a multi-site or multi-territory environment is required.
  • A proven track record of meeting or exceeding admissions and census targets in a healthcare sales role is required.
  • Experience in a metrics-driven sales environment using customer relationship management (CRM), electronic medical records (EMR), and data tracking tools is required.
  • Strategic thinking and hands-on execution ability are required.
  • Team leadership, coaching, and development skills are required.
  • Verbal and written communication skills are required.
  • Financial acumen, including budgeting and profit-and-loss review experience, is required.
  • Intermediate Excel, basic PowerPoint, and CRM platform skills are required.
  • Organization, time management, and territory management skills are required.

Responsibilities

  • Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
  • Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
  • Lead the design and execution of market-specific sales strategies, using data and industry trends to identify growth opportunities.
  • Develop and maintain referral relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare organizations.
  • Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
  • Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
  • Monitor and report on team key performance indicators, sales funnel health, market share, and territory performance metrics.
  • Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
  • Ensure compliance with company policies, industry regulations, and ethical standards in sales and marketing activities.

Desired Qualifications

  • HomeCare HomeBase experience is preferred.

About the Company

Gentiva

In-home hospice, palliative, and health services

Gentiva provides in-home hospice, palliative, and home health care through a nationwide network of locations. It delivers care by coordinating in-home visits from clinicians and therapists, including skilled nursing, therapy services, and pain and symptom management, with an Advanced Illness Management model for patients not yet eligible for hospice. Gentiva differentiates itself with an integrated in-home care platform and strategic growth through acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home while receiving comprehensive care and to reduce avoidable hospitalizations for families and caregivers.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Atlanta, GA
Founded
2004

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