Local Area Marketing Specialist - Venue Partnering

Job Description

• Passion on tap, you can feel the energy
• Partner directly with publicans in the South Australia region to uncover growth opportunities through Local Area Marketing activity
• A hybrid role - based in Adelaide

As a Local Area Marketing Specialist - Venue Partnering within ALH Hotels, you will report directly to the Senior Local Area Marketing Manager. 

In this pivotal role, you will partner directly with publicans across a portfolio of venues to diagnose business challenges and uncover growth opportunities. 

Driven by critical problem-solving, planning, and lateral thinking, you will establish short-term marketing plans to solve local venue needs. 

You will collaborate closely with your manager, the local area marketing delivery team and subject matter experts in the central marketing team to refine ideas and deliver campaigns to drive customer footfall and revenue growth.

Sound good? Read on.

Here's a snapshot of the responsibilities:

• Publican Relationship Ownership: Serve as the dedicated marketing advisor to venue Publicans—building trust, establishing accountability, and guiding commercial decision-making.
• Pub Planning: Set clear, ROI-focused marketing priorities and build tailored, long-term pub marketing plans designed to solve specific venue challenges.
• Data-Led Opportunity Diagnosis: Interrogate data to identify untapped revenue streams, demographic trends, and growth levers across your portfolio.
• Performance Review & Optimisation: Continuously evaluate campaign and venue performance against commercial targets, pivoting and refining plans based on results.
• Financial Management & Spend Discipline: Take full ownership of local venue marketing budgets, ensuring strict financial discipline, accurate tracking, and maximum return on investment.
• Delivery Orchestration: Brief, coordinate, and oversee execution requirements with the central LAM Delivery Team, leaving hands-on tactical production to the specialists.

Qualifications

Now let’s talk about you: 

• You bring 3–4 years of experience working in a dedicated marketing environment, with multi-site experience highly desired.
• Proven ability to translate venue, guest, and catchment data into clear, actionable commercial plans.
• Exceptional relationship-building skills with the ability to partner effectively with operational leaders, Publicans, and cross-functional teams.
• Strong capability in managing marketing budgets, evaluating campaign ROI, and maintaining spend discipline..
• A proactive, self-aware team player with a growth mindset who embraces creative problem-solving and adapts effectively to dynamic environments.
• A tertiary qualification in marketing (or equivalent experience) and prior exposure to the hospitality industry are highly regarded.

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators 

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup 

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au
 
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.