CHAGEE

Global fresh milk tea franchise

Country Operations Director

Retail Store ManagementConfirmed live in the last 24 hours

Full-timeSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

Extensive experience in retail operations management, preferably within large-scale food and beverage, café, beverage, quick-service restaurant, or multi-store retail environments.
Strong understanding of store operations, premium customer experience, brand execution, service standards, and operational discipline.
Strong business acumen and the ability to translate business goals into practical operations priorities and field execution plans.
Strong operations planning and analytical skills, including store performance, labor productivity, operational efficiency, and sales improvement analysis.
Proven ability to build scalable operational frameworks, standard operating procedures, store routines, reporting mechanisms, and field execution models.
Ideally, at least five years of field operations, area management, operations planning, or operations excellence experience.
Ability to earn trust from store teams, Operations members, cross-functional leaders, and senior management.
Communication, stakeholder management, problem-solving, and decision-making skills in a fast-paced, high-growth environment.
Knowledge of local regulations, compliance requirements, and retail operating standards.
Ability to manage multiple priorities and collaborate effectively with cross-functional teams and external partners.

Responsibilities

Lead overall retail operations in Korea, ensuring consistent, efficient, and high-quality day-to-day store operations across all locations.
Build and continuously improve scalable store operation frameworks, including standard operating procedures, store routines, service standards, labor productivity, and operational efficiency models to support rapid business expansion.
Monitor and analyze store performance metrics, including sales, customer experience, labor productivity, category performance, and operational key performance indicators, and translate insights into practical improvement actions.
Ensure a consistent and premium store experience by strengthening service standards, brand execution, customer journey, and in-store operational discipline.
Identify opportunities to improve productivity, cost-effectiveness, store execution speed, and resource allocation while maintaining service quality and brand standards.
Lead, coach, and develop the Operations team and store leadership, building a strong field leadership pipeline to support rapid growth.
Ensure effective inventory control, stock optimization, waste reduction, and vendor and service provider management to support smooth store operations.
Ensure retail operations comply with local regulations, company policies, industry standards, and internal operating procedures; develop practical crisis management plans to ensure business continuity.
Develop and manage the country's retail operations budget, and provide clear reporting on store performance, operational issues, improvement plans, and strategic recommendations to the Country General Manager and Southeast Asia Operations Director.
Work closely with Marketing, Human Resources, Finance, Supply Chain Management, Quality Assurance, Construction, and other relevant functions to align business priorities and ensure effective execution at store level.
Build trust with the Operations Team, Store Partners, Korea Leadership Team, and regional stakeholders through mature leadership, clear communication, and practical problem-solving.

The Country Operations Director will lead the development and execution of scalable retail operations for a fast-growing F&B business in Korea. This role requires a leader with strong large-scale F&B brand experience, commercial acumen, operational planning capability, and the maturity to build trust with store teams, cross-functional partners, and senior leadership. The ideal candidate will be able to translate brand standards into practical store execution while driving operational efficiency, customer experience, and sustainable business growth.

Responsibilities

• Country Retail Operations Leadership: Lead overall retail operations in Korea, ensuring consistent, efficient, and high-quality day-to-day store operations across all locations.

• Scalable Operations Framework: Build and continuously improve scalable store operation frameworks, including SOPs, store routines, service standards, labor productivity, and operational efficiency models to support rapid business expansion.

• Store Performance & Business Impact: Monitor and analyze store performance metrics, including sales, customer experience, labor productivity, category performance, and operational KPIs, and translate insights into practical improvement actions.

• Customer Experience Excellence: Ensure a consistent and premium store experience by strengthening service standards, brand execution, customer journey, and in-store operational discipline.

• Operational Efficiency & Cost Management: Identify opportunities to improve productivity, cost-effectiveness, store execution speed, and resource allocation while maintaining service quality and brand standards.

• Team Leadership & Capability Building: Lead, coach, and develop the Operations team and store leadership, building a strong field leadership pipeline that is ready to support hyper-growth.

• Inventory & Vendor Management: Ensure effective inventory control, stock optimization, waste reduction, and vendor/service provider management to support smooth store operations.

• Compliance & Risk Management: Ensure retail operations comply with local regulations, company policies, industry standards, and internal operating procedures. Develop practical crisis management plans to ensure business continuity.

• Budget & Reporting: Develop and manage the country’s retail operations budget, and provide clear reporting on store performance, operational issues, improvement plans, and strategic recommendations to the Country General Manager and SEA Operations Director.

• Cross-functional Collaboration: Work closely with Marketing, HR, Finance, SCM, QA, Construction, and other relevant functions to align business priorities and ensure effective execution at store level.

• Stakeholder Trust & Leadership: Build strong trust with the existing Operations Team, Store Partners, Korea Leadership Team, and regional stakeholders through mature leadership, clear communication, and practical problem-solving.

Qualifications

• Extensive experience in retail operations management, preferably within large-scale F&B, café, beverage, QSR, or multi-store retail environments.

• Strong understanding of store operations, premium customer experience, brand execution, service standards, and operational discipline.

• Strong business acumen with the ability to translate business goals into practical operations priorities and field execution plans.

• Excellent operations planning and analytical skills, including store performance, labor productivity, operational efficiency, and sales improvement analysis.

• Proven ability to build scalable operational frameworks, SOPs, store routines, reporting mechanisms, and field execution models.

• Ideally 5+ years of field operations, area management, operations planning, or operations excellence experience.

• Mature leadership style with the ability to earn trust from store teams, existing Operations members, cross-functional leaders, and senior management.

• Excellent communication, stakeholder management, problem-solving, and decision-making skills in a fast-paced, high-growth environment.

• Knowledge of local regulations, compliance requirements, and retail operating standards.

• Ability to manage multiple priorities and collaborate effectively with cross-functional teams and external partners.

About the Company

CHAGEE

Global fresh milk tea franchise

CHAGEE is a global tea brand focused on fresh milk tea in modern teahouses. It uses a franchise model called '1+1+9+N': nine stores are tested directly before inviting unlimited franchisees, and it now operates over 6,400 teahouses worldwide. The core product blends fresh whole-leaf tea with fresh milk, supported by automated machines and a digital operations system to ensure fast, consistent service, along with transparent nutrition information for customers. The company aims to scale its model globally, maintain product quality and nutrition transparency, and become a leading global player in modern tea houses, with a Nasdaq listing under the ticker CHA.

Company size: 51-200
Company stage: IPO
Headquarters: Irvine, CA
Founded: 2017

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