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Betty

Casual, real-money online slots platform

Shop Manager

Growth MarketingPosted on Nov 13
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong analytical skills and a data-first mindset, including the ability to make decisions based on performance metrics.
  • Experience owning a loyalty programme in the gambling industry, digital loyalty programme management, or e-commerce.
  • Experience with operational workflows across teams.
  • Fluency in spoken and written English.
  • A strong understanding of mobile products and player behaviour.
  • The ability to explain reward mechanic design through a clear, customer-focused lens.
  • A good understanding of product, commercial, operational, and marketing principles.

Responsibilities

  • Own shop configuration and meet target pricing.
  • Run regular shop discounts and promotions.
  • Analyse shop performance and generate relevant reports.
  • Collaborate with internal teams and act as the Loyalty Shop main expert.
  • Participate in developing new Loyalty Shop features and promotional tools.

Desired Qualifications

  • SQL experience.

About the Company

Betty

Casual, real-money online slots platform

Betty is a real-money online casino and mobile gaming company focused on casual players, especially women who enjoy slots. Its platform offers slots from top providers like NetEnt, Pragmatic Play, and Red Tiger and operates Betty.ca in Ontario under an iGaming license, delivering a safe, transparent, community-driven slots experience. The product lets players fund accounts, spin slots, and win within a regulated market, with responsible-gaming features and gamified elements. Betty aims to scale globally through a decentralized franchise model, licensing its technology and branding to local operators while developing its own IP and games, positioning itself as the global franchise-style iCasino brand.

Company size
201-500
Company stage
Debt Financing
Total funding
$25.5M
Headquarters
Toronto, Canada
Founded
2022

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