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moomoo

Global investing platform offering data tools

Social Media & PR Communications Specialist

Social Media Strategy & ManagementPosted on Nov 9
Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

  • At least 3 years of professional experience in social media operations, content marketing, digital marketing, or brand communications.
  • Experience operating social media accounts for the Japanese market and understanding the characteristics and user behavior of major platforms, particularly X and Instagram.
  • Ability to independently plan and write natural, engaging social media copy and content in Japanese.
  • Ability to independently drive the full workflow of content planning, production direction, post management, performance analysis, and improvement.
  • Ability to plan content with a brand and user perspective while considering marketing objectives.
  • Ability to use social media analytics tools and management interfaces to make data-based improvement proposals.
  • Basic creative sense and ability to communicate smoothly with designers and video production staff.
  • Ability to think and act independently and advance multiple projects while collaborating with related departments.
  • Understanding of basic PR and media communications work and willingness to participate actively in related initiatives.
  • Applicants must submit social media accounts they have managed, content they have produced, or relevant work samples or portfolio materials; materials showing their scope of responsibility and results are welcomed.

Responsibilities

  • Plan and operate moomoo's official Japanese social media accounts, primarily X and Instagram, and manage YouTube, LINE, LinkedIn, or other channels as needed.
  • Plan social media content, create posting calendars, and develop and execute distribution plans based on brand strategy and marketing goals.
  • Identify Japanese investors' interests, social media usage trends, financial market news, seasonal events, and trends to develop relatable and engaging content.
  • Turn financial market information, investment knowledge, and moomoo services and features into clear, appealing social media content for users.
  • Plan social media posts, write copy, manage publishing, and carry out day-to-day account operations.
  • Work with designers, video producers, and related departments to create images, videos, short-form content, and other creative assets.
  • Adapt communication to each platform and manage brand image, content quality, and tone.
  • Monitor comments, direct messages, and user responses, and coordinate responses with customer support, PR, or compliance as needed.
  • Plan and execute social media campaigns and participatory initiatives aligned with market topics, social media trends, and product or service updates.
  • Advance social media initiatives in coordination with brand marketing, product marketing, and user acquisition efforts.
  • Analyze reach, engagement, follower growth and quality, video views, clicks, and traffic, and continuously improve content and operating methods.
  • Research effective social media practices from competitors and other industries and propose new content formats and communication methods.
  • Support communication and relationship-building with Japanese financial and economic media, business media, and industry media in coordination with the PR team.
  • Organize and update media lists, contact details, and coverage records to support efficient PR operations.
  • Support press release distribution, interview coordination, preparation of media materials, press conferences, brand events, and other PR initiatives.
  • Coordinate with related departments to ensure the accuracy of communications and consistency of brand messaging.
  • Adapt company news, product and service announcements, media coverage, and brand events into social media content.
  • Plan and execute communications that connect social media and media relations in cooperation with the PR team.
  • Monitor media coverage, social media responses, and discussion about the brand, and review effectiveness and propose improvements.
  • Track financial industry and competitor developments and social topics, identify PR opportunities and reputational risks early, and coordinate with related departments.

Desired Qualifications

  • Professional experience in corporate communications, a PR agency, media, or brand communications.
  • Experience in media relations, press release writing, interview coordination, or PR events.
  • Marketing experience in finance, securities, FinTech, internet services, or consumer brands.
  • Interest or experience in financial markets or investing, including stocks, U.S. stocks, ETFs, or options trading.
  • Experience operating YouTube, LINE, TikTok, or other social media accounts.
  • Experience operating personal social media accounts or collaborating with influencers or creators.
  • Image editing, short-form video production, or basic video editing skills.
  • Experience using social listening, media monitoring, or competitor analysis tools.
  • Communication ability in English or Chinese.
  • Strong interest in AI tools, new content production methods, and social media trends.

About the Company

moomoo

Global investing platform offering data tools

Moomoo is a global investing platform that provides stocks, ETFs, options, and crypto with real-time market data and a set of trading tools. It helps users make informed decisions by offering features like real-time quotes, technical analysis tools, and in-depth order book data all in one place. Its products are designed to be easy for beginners while powerful enough for experienced traders, combining accessible data with advanced analytics to support a wide range of investment strategies. Compared to other platforms, moomoo stands out by offering a broad mix of assets across markets and a comprehensive toolkit in one place, focusing on both user-friendliness and depth of analysis. The company’s goal is to help global investors grow their financial potential over time, empowering people at all levels of experience to pursue their investment journey.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Palo Alto, CA
Founded
2018

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