W

Waverly Advisors

Independent, fee-only investment management and planning

Business Development Officer

Full-Time
No salary listed
Senior
Bachelor's, Master's, MBA, PhD
Philadelphia, PA, USA
In PersonMust be willing to travel to Waverly locations regionally.
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • Bachelor’s degree or higher in Business, Finance, Marketing or a related field.
  • 5+ years of experience in sales, business development, or relationship management within financial services, asset management, or private banking - preferably within an RIA.
  • Knowledge of financial advisory practices, including fee-based planning, client acquisition, and referral-based growth.
  • Proven ability to build trust, manage relationships, and influence decision-makers.
  • Strong communication, organizational, and interpersonal skills with the ability to work across multiple teams and locations.
  • Demonstrated track record of success in sourcing, development and closing new business.
  • Proficiency in CRM platforms (Salesforce, Redtail, etc.) and Microsoft Office suite.
  • Willingness to travel to support regional teams.
  • Travel: Frequent travel to Waverly locations.
  • Physical Requirements: Prolonged periods of sitting at a desk and working on a computer; Must be able to lift 15 pounds at times; Must be able to access and navigate each department at the organization’s facilities
Responsibilities
  • Prospecting & Advisor Collaboration: Partner with advisors to identify and engage prospective clients through targeted outreach and strategic campaigns.
  • Qualify leads and match validated prospects with the appropriate Waverly advisor based on need, location, and specialty.
  • Assist advisors with proposal preparation, presentation materials, and support throughout the prospect-to-client journey.
  • Help implement systems to track and optimize advisor business development pipelines.
  • Referral Relationship Management: Serve as the firm’s liaison with key localized referral sources including custodians, CPAs, estate attorneys, and other professional partners.
  • Maintain and strengthen existing referral relationships while developing new high-quality referral channels.
  • Track referral activity and support joint initiatives with external partners.
  • Event Planning & Execution: Collaborate on the design and execution of business development events across Waverly markets in conjunction with the Marketing department, including: Client-hosted referral events; Strategic networking events; Educational sessions for prospects and centers of influence; Manage event logistics, outreach, attendance tracking, and post-event follow-up.
  • Sales Operations & Reporting: Maintain accurate records of pipeline activity and engagement in the firm’s CRM system.
  • Partner with Marketing and Advisor teams to ensure alignment on campaigns, materials, and messaging.
  • Report on business development KPIs and contribute to continual process improvement.
  • Support onboarding of new advisors by educating them on the firm’s growth resources.
  • Identify process improvements and technology enhancements to increase advisor efficiency and conversion rates.
  • Travel: Frequent travel to Waverly locations

About the company

W

Waverly Advisors

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Waverly Advisors is an independent, fee-only Registered Investment Advisor that provides investment management and financial planning services. It serves individuals, families, corporate retirement plans, trusts, endowments, and institutions across Alabama, Florida, and Georgia, managing more than $4.8 billion in assets with a team of over 40 professionals in seven locations. Its offerings include comprehensive wealth planning and ongoing investment management, plus plan design and consulting for retirement plans, acting as an ERISA 3(38) investment fiduciary when needed. The company differentiates itself through its fiduciary independence, large, collaborative team, and personal, relationship-driven approach rather than product-driven advice. Its goal is to help clients achieve their financial objectives and “live their life to the fullest” with confidence and financial freedom by delivering disciplined planning and accountable, independent guidance.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Birmingham, Alabama

Founded

1999

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Simplify's Take

What believers are saying

  • On September 29, 2026, Waverly closed Heartwood, adding $1.7 billion AUM.
  • Waverly reached about $36.5 billion AUM after 2026 acquisitions in Virginia, Louisiana, and Washington.
  • June and July 2026 deals added tax, accounting, and trust capabilities across new markets.

What critics are saying

  • Thirty-six acquisitions since 2021 create integration risk across systems, cultures, and service standards.
  • HGGC and Wealth Partners Capital Group push deal volume; advisor defections wreck the roll-up.
  • If acquired teams leave after closings, Waverly's acquisition model loses its economic engine.

What makes Waverly Advisors unique

  • Waverly combines fee-only advice, tax, estate, and trust services under one platform.
  • Since 1999, Waverly built a 51-office regional footprint across the South and beyond.
  • Its 3(38) retirement fiduciary role deepens stickiness with corporate plan clients.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Twelve paid holidays
  • Paid Vacation
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Hybrid Work Options
  • Remote Work Options
  • Sabbatical Leave

Growth & Insights and Company News

Headcount

6 month growth

31%

1 year growth

30%

2 year growth

30%
PLANADVISER
Oct 14th, 2026
Advisory M&A news - 10/14/2026.

Advisory M&A news - 10/14/2026. CAPTRUST adds $3 billion team; Waverly Advisors acquires MCS Family Wealth Advisors; LPL acquires 2 separate teams; and more. Reported by CAPTRUST adds $3B team. CAPTRUST Financial Advisors has added Hoge-Barrett Group, a 13-person wealth management team based in Winston-Salem, North Carolina. Led by Adviser Brett Hoge, the team was launched in 1999 and has more than $3 billion in client assets. It will be CAPTRUST's seventh location in North Carolina, where the firm has more than 580 employees, including 111 advisers. Waverly Advisors acquires MCS Family Wealth Advisors. Waverly Advisors LLC, a registered investment adviser, acquired MCS Family Wealth Advisors LLC, a wealth management firm with offices in Bend and Eugene, Oregon and approximately $151 million in assets under management as of June 30. Founded in 1991 by Michael Stalker, MCS provides financial planning, retirement planning and investment management services to high-net-worth individuals and families. Stalker and Jeff Yamada, who has worked alongside Stalker since 2004, will join Waverly as partners and wealth Advisers. The transaction closed on October 9. Waverly, which managed approximately $38.4 billion in assets as of October 9, offers collaborative investment, tax, estate and financial planning services. LPL acquires 2 separate teams. LPL Financial LLC added two separate teams in California and Washington State this week. Financial Adviser Nick Economos launched Economos Private Wealth through affiliation with LPL Financial's supported independence model, LPL Financial Advisor. He reported serving $580 million in advisory and brokerage assets and joins LPL from Merrill Lynch. Based outside of San Francisco, Economos brings more than 25 years of industry experience. LPL also added financial professionals of Prince Financial Services to LPL Financial's broker/dealer, registered investment adviser and custodial platforms. The Seattle-based firm reported serving approximately $1 billion in advisory, brokerage and retirement plan assets and joins LPL from Northwestern Mutual. The firm is led by Founders Julie Prince and Dave Burnett and their Partners, Cade Mossman, Conner Gehring and David DeYoung. LPL Financial Holdings Inc. has more than 32,000 financial advisers and the wealth management practices of approximately 1,100 financial institutions, servicing approximately $2.6 trillion in brokerage and advisory assets on behalf of approximately 8 million clients. Strongpoint Partners adds Hilde Minkel & Associates. Strongpoint Partners, a tech-enabled retirement services platform serving small- to mid-sized businesses, added Hilde Minkel & Associates, based in San Luis Obispo, California. Founded in 2010 by President Hilde Minkel, HMA is an independent third-party administration firm serving more than 200 small to mid-sized clients across California's Central Coast. HMA gains Strongpoint's technology platform, actuarial support and a network of retirement professionals. Minkel continues as president, alongside Operations Manager Leesa Ryan and Participant Service Manager Max Minkel. Osaic adds $245M Financial Adviser. Osaic Inc. added Tennessee-based Financial Adviser Michael Biggs, who oversees $245 million in client assets. Biggs and his executive assistant, Sandra Ford, join Osaic from Equitable Advisors. Biggs, who has worked in financial services since 1986, selected Osaic to gain greater independence and access resources designed to support the evolving needs of his clients and practice, according to the announcement.

AdvisorHub
Sep 29th, 2026
Waverly acquires $1.7 billion Virginia RIA.

Waverly acquires $1.7 billion Virginia RIA. by Ali Hibbs September 29, 2026 Birmingham, Alabama-based Waverly Advisors acquired an RIA managing about $1.7 billion, according to an announcement Tuesday. Richmond, Virginia-based Heartwood Wealth Advisors is led by Stephen T. Clarke, Edwin S. "Sid" Martin III, Wesley B. Kaufman and Benjamin F. Gurley, according to the announcement. The RIA launched in 2019 after operating as an independent practice affiliated with Wells Fargo's independent Financial Network channel. It has nine support staff. Terms of the deal, which closed on Friday, were not disclosed. Heartwood is the seventh acquisition announced by Waverly this year and 36th since private equity firms HGGC and Wealth Partners Capital Group bought a stake in 2021. Clarke, Martin and Kaufman began their careers with Merrill Lynch in the mid-1990s and founded their independent practice with FiNet in 2013, according to registration records. The group managed nearly $350 million in client assets at the time, according to an announcement. Gurley joined the group in 2016 after working in private equity and investment banking, according to his LinkedIn profile. Clarke, Martin and Kaufman dropped their brokerage licenses when they left Wells to launch the RIA, while Gurley was registered as a broker with Purshe Kaplan Sterling from 2021 until the deal closed. "Our clients will continue working with the people they know and trust, now supported by the broader Waverly team," Martin said in a statement, Heartwood custodies client assets with BNY's Pershing, which is one of multiple options offered at Waverly, according to the firms' Form ADV brochures. Team members did not immediately respond to requests for comment. Other Waverly deals this year include $3.1 billion TruWealth Advisors in the New Orleans area in April and Pittsburgh-based $3 billion Smithfield Trust Company in June. Waverly oversees about $36.5 billion in client assets, as of September 25, according to its website. The broker stole the money through 10 unauthorized transfers from clients' brokerage accounts to an outside company he owned, Finra said. Sep 29, 2026 Sep 25, 2026 Sep 24, 2026 Sep 23, 2026 Sep 22, 2026

Alabama Family Trust
Aug 19th, 2026
How Alabama Family Trust invests funds for families.

How Alabama Family Trust invests funds for families. At Alabama Family Trust, its number one commitment is protecting your loved one's quality of life - today, tomorrow, and for as long as possible. One of the most important parts of that protection is how the funds inside a trust are invested. To make sure families receive professional investment management, Alabama Family Trust partners with Waverly Advisors, a nationally respected investment advisory firm with deep experience in fiduciary management. Professionally Managed. Transparent. Customizable. "We help explain the investment options available for each trust," says Evan Lichter, CFO of Alabama Family Trust. "Families can choose from conservative options like cash and high-quality bonds or take more risk depending on their own goals for growth over time." Whether a family prefers the safest stability available or wants to build a long-term investment strategy using a blend of stocks and bonds, those choices are made together with guidance from Waverly Advisors and AFT. Investments are placed only with reputable, well-known companies and funds. Every family receives: * Professionally managed portfolios through Waverly Advisors * Monthly statements * Full transparency into holdings * 24/7 secure online access to view trust account balances anytime "We want families to see exactly where their money is at any point," Lichter adds. Helping Families Understand What's Possible For many family members, the transition into long-term care can happen fast and is often emotional and overwhelming. "A lot of families are taken aback by healthcare costs," explains Melanie Nichols of Waverly Advisors. "They've had to put their loved one into a nursing home, which is sad already. Being able to help them see the benefit of placing money into a trust, knowing it can be stewarded well and last - that is such meaningful work." Nichols says part of Waverly's role is also being a calm, steady voice when the unexpected happens such as stock market headlines, economic worries, or uncertainty. "They see something on the news and they panic," she says. "We want to be the phone call. We want them to reach out and say, 'Help me understand this. Do I need to change anything?' We walk alongside families so they feel confident about the decisions they've made." The bottom line Families who choose Alabama Family Trust don't do this alone. They receive real investment options, professional management through Waverly Advisors, and the ability to see and understand where their trust funds are at all times. Because protecting quality of life in the future begins with wise stewardship today.

Associated Press
Jul 28th, 2026
Waverly Advisors Acquires InVista Advisors

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Jul 28, 2026-- Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management services for high-net-worth individuals, families, corporate retirement plans and institutional clients, has acquired InVista Advis

Wealth Management
Jul 28th, 2026
Waverly Advisors acquires InVista, adding $332M in AUM.

Waverly Advisors acquires InVista, adding $332M in AUM. The Birmingham-based RIA continues its expansion in Alabama with the acquisition of Montgomery-based InVista Advisors, joining from LPL Financial. Diana Britton, Executive Editor, Wealth Management July 28, 2026 Waverly Advisors, an acquisitive Birmingham, Ala.-based registered investment advisor, has acquired InVista Advisors, a hybrid RIA previously affiliated with LPL Financial in Montgomery, Ala. The eight-person team manages about $332 million in assets under management and represents Waverly's fifth location in the state. "InVista has built an outstanding reputation within the Montgomery market," said Waverly President and CEO Justin Russell, in a statement. "This acquisition expands Waverly's presence in Alabama and strengthens the firm's ability to serve clients across the state, while bringing together two firms that share a deep commitment to people, planning and long-term growth." InVista's team has joined Waverly and dropped its LPL affiliation. That includes partners and wealth managers Carl "Brandt" McDonald Jr., Austin and Michael Barranco, wealth advisors Lisa Free and Mary Kathryn Smith, and Associate Wealth Advisor Chad Conoly. Senior client service associates Jacqueline Costner and Tina McDowell have also joined Waverly. On its website, InVista said it decided to join Waverly to expand the resources and services available to clients. "This transaction marks a defining new chapter - one that expands opportunities for our employees and deepens our commitment to the clients we serve," Michael Barranco said in a statement. "Waverly's proven track record of growth and collaboration made them the clear choice as our long-term partner, and we look forward to everything we can accomplish together." The acquisition marks Waverly's 35th transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group and HGGC's Aspire Holdings platform. The RIA now has total assets of $35.6 billion. This follows Waverly's June acquisition of WealthPlans and its affiliate, Cooley & Associates, adding approximately $250 million in assets. Waverly manages assets for high-net-worth individuals and families, corporate retirement plans, trusts, endowments and institutions, and has 52 offices across the U.S. and a team of over 450 professionals. Executive Editor, Wealth Management Diana Britton is the Executive Editor of Wealth Management, covering independent broker/dealers and RIAs from all angles. She's also the host of the Jesse H. Neal Award Winning Podcast, The Healthy Advisor, focused on advisor health and wellbeing. A native of Los Angeles, she now lives in Rocklin, Calif.