Lead Product Marketing Manager

Similarweb names Michael Akkerman CEO as Or Offer ends nearly 20-year run. The former Digital Turbine and data.ai executive will take over in November as the Israeli digital intelligence company seeks to turn its data advantage into growth in the AI era. 18:53, 24.09.26 Similarweb is preparing for its first major leadership change since its founding, appointing Michael Akkerman as CEO as the Israeli digital intelligence company tries to turn its vast store of data about online behavior into a bigger business in the age of artificial intelligence. Akkerman, currently chief business officer at Digital Turbine, will take over on November 2, 2026, Similarweb said Thursday. He will replace founder Or Offer, who is stepping down after nearly two decades as CEO but will remain involved during the transition. The appointment marks a faster timetable for a succession process that Similarweb disclosed in May. At the time, the company said its board had begun a formal search and expected the transition to be completed by mid-2027. The company said there will be no change to its strategy, operations or financial outlook as a result of the leadership transition. Its focus remains on scaling AI-powered data products and expanding its commercial operations in existing and new markets. Akkerman's background suggests that the board was looking for a commercially oriented operator rather than another founder or technology specialist. He has spent nearly two decades in senior positions spanning digital advertising, data and technology. At Digital Turbine, he oversees sales, partnerships, marketing, product and business operations. Before joining Digital Turbine, Akkerman was chief revenue officer at data.ai, formerly known as App Annie, an app and market intelligence company whose customers overlap with Similarweb's enterprise customer base. He previously served as chief product and strategy officer at Cardlytics, where he led product alongside engineering, and held senior commercial roles at Uber and Pinterest. Earlier in his career, he held global sales and strategy positions at Kenshoo, the Israeli-founded marketing software company now known as Skai. He will be based at Similarweb's New York office. "Similarweb sits on one of the most valuable data assets in the industry - years of insight into how people navigate the digital world, online and in-app," Akkerman said. That data has been at the heart of Similarweb's business since Offer founded the company in 2007. The company sells intelligence on website and application activity to businesses seeking to understand their markets, competitors and customers. "I've spent almost 20 years building this company, and I couldn't be prouder of where we stand today," he said, describing Similarweb as a business that had "successfully navigated its transition into the AI era."

Digital Turbine and Scope3 bring carbon-aware optimization to Mobile Advertising. Carbon-Aware Mobile Advertising Comes to AdTech Digital advertising has a supply-chain problem that advertisers increasingly cannot ignore: every impression can carry a measurable carbon cost. Digital Turbine is partnering with Scope3 to bring carbon-emissions data directly into mobile advertising decisions, allowing brands and agencies to steer campaigns toward lower-emission inventory while maintaining access to mobile audiences. Digital Turbine, a mobile advertising and app monetization platform, has partnered with Scope3, a company focused on measuring and reducing emissions across the digital media ecosystem, to develop what the companies call Green Mobile Advertising Solutions. The initiative will use Scope3's carbon-emissions data to help advertisers evaluate the environmental impact of mobile media inventory and incorporate emissions considerations into campaign planning, buying and post-campaign analysis. The partnership arrives as sustainability moves from corporate reporting into the operational layer of advertising technology. Media buyers have traditionally optimized campaigns around metrics such as reach, cost per thousand impressions, conversions, viewability and attention. Carbon intensity is increasingly becoming another variable that can be measured alongside those performance indicators. For Digital Turbine, the approach centers on its direct relationships with mobile applications. The company says it is directly integrated with 100% of its partner apps, which it argues can reduce the number of intermediaries and technology hops involved in delivering an advertising impression. That infrastructure is important because the digital advertising supply chain can involve multiple exchanges, servers, measurement providers and other intermediaries before an impression reaches a consumer. Each additional processing and delivery step can contribute to the overall energy consumption associated with digital advertising. Scope3's technology is designed to measure those emissions across the advertising ecosystem, providing data that advertisers and media companies can use to identify higher- and lower-carbon paths through the supply chain. Digital Turbine plans to use that information to build Green Media Products (GMPs). These products will allow advertisers to select prebuilt or curated app lists and custom inventory lists based partly on emissions data. The company says campaigns can then be optimized away from inventory with comparatively high emissions, using channel- and geography-based benchmarks as reference points. Post-campaign reporting will also include information on emissions generated by the campaign. In practical terms, this adds a new optimization layer to mobile programmatic advertising. A media buyer could traditionally create an audience segment, select an inventory source, set a bid and optimize toward a conversion or attention metric. With carbon-aware buying, the same decision can incorporate an estimate of the emissions associated with delivering that media. That does not necessarily mean advertisers have to choose sustainability over performance. Instead, the model is intended to identify inventory that can deliver comparable advertising value with a lower environmental footprint. The companies also point to the relationship between attention and advertising efficiency. Digital Turbine says its mobile advertising formats have performed strongly in attention studies conducted by Lumen and Amplified Intelligence, including research that found its mobile video ads generated substantially higher attention than comparison formats. The underlying argument is important for AdTech: an advertisement that earns greater attention may require fewer impressions to achieve the same communication objective. If advertisers can achieve comparable brand outcomes with fewer or more effective impressions, the associated media footprint could potentially decline. However, attention should not be treated as a direct proxy for lower carbon emissions. An ad can be highly engaging while still generating emissions through its delivery, measurement and broader supply chain. Carbon measurement therefore adds a separate dimension to media quality rather than replacing established performance metrics. The partnership also highlights a broader change in how programmatic advertising is being evaluated. For years, programmatic optimization largely focused on audience targeting and price efficiency. More recently, concerns around supply-path optimization, ad fraud, brand safety, privacy and media quality have pushed buyers to examine the infrastructure behind individual impressions. Carbon measurement extends that trend. Companies including Google, Amazon and Microsoft have made sustainability a major part of their broader technology strategies, while advertising platforms and agencies are increasingly incorporating environmental considerations into media planning. Industry initiatives around sustainable advertising are also pushing buyers toward greater transparency over emissions. Scope3's role is to provide the measurement layer. Digital Turbine's role is to translate those measurements into mobile inventory choices. That distinction matters for enterprise advertisers. Carbon data is only useful if it can be incorporated into the systems where media decisions actually happen. For brands and agencies, the potential benefit is a more granular view of mobile inventory. Instead of evaluating an app solely on audience composition, engagement or cost, buyers could eventually consider its estimated carbon intensity as another supply-quality attribute. For publishers and app developers, the shift could create new incentives to improve the efficiency of their advertising infrastructure. Lower-emission inventory could become more attractive to brands with formal sustainability targets, potentially creating commercial differentiation within an increasingly competitive mobile advertising market. There are still practical questions around measurement consistency, attribution and comparability. Carbon estimates can vary depending on methodology, geography, device characteristics, data-center infrastructure and the number of technology vendors involved in an impression. That means carbon-aware advertising will need standardized measurement and transparent methodologies if it is to become a mainstream buying criterion rather than a niche sustainability feature. Digital Turbine's partnership with Scope3 nevertheless represents a meaningful evolution in mobile AdTech. The companies are attempting to make emissions data actionable at the inventory-selection level rather than leaving sustainability as a reporting exercise after a campaign ends. For advertisers, the larger lesson is that media efficiency is becoming broader than cost efficiency. As programmatic advertising matures, the quality of a media buy may increasingly be judged by what it delivers, how efficiently it delivers it and what environmental cost is attached to that delivery. Market landscape. Digital Turbine's move reflects a wider shift toward sustainable advertising technology and carbon-aware media buying. The programmatic ecosystem has historically prioritized scale, targeting and automation, but its complex supply chain can involve multiple intermediaries between advertisers and publishers. Supply-path optimization has already encouraged buyers to reduce unnecessary intermediaries for efficiency and transparency. Carbon measurement introduces an environmental dimension to that same optimization process. The opportunity is particularly relevant in mobile advertising, where app-based inventory represents a major portion of digital media consumption. Direct integrations can potentially reduce unnecessary supply-chain complexity, while carbon measurement gives advertisers another way to assess inventory quality. For enterprise marketing teams, this could eventually become part of broader media procurement requirements. Brands with science-based emissions targets or corporate sustainability reporting obligations may increasingly ask agencies and AdTech partners to quantify the environmental footprint of media campaigns. The competitive landscape is likely to move toward multi-objective media optimization, where cost, performance, attention, fraud risk, quality and carbon emissions are considered together. Top insights. * Digital Turbine and Scope3 are bringing carbon-emissions data into mobile media buying, giving advertisers another variable for optimizing programmatic inventory. * Green Media Products will use emissions data to curate mobile app inventory and help brands shift spending toward comparatively lower-carbon media. * Digital Turbine's direct app integrations could reduce supply-chain complexity, addressing one contributor to the environmental footprint of programmatic advertising. * Carbon-aware buying could make sustainability an operational media-planning metric rather than a post-campaign reporting exercise for enterprise advertisers.