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How Mixpanel's Agent Intelligence helps AI agent efficiency. October 01, 2026 Agent Intelligence has been built to answer the questions leaders ask about ROI on agents they build, says Mixpanel's Chief Technology Officer Anant Gupta In the race to properly adopt AI, enterprises risk shipping out at such a pace that they might not know if the technology actually works as expected, yet a web of different observability and analytics tools can be time-consuming and costly. That is why product intelligence company Mixpanel has introduced Agent Intelligence, an insights platform to show teams the effectiveness of the AI agents they build in one service. Anant Gupta, Chief Technology Officer of Mixpanel, tells AI Magazine: "AI Magazine designed Agent Intelligence to answer the question: How is AI in the product experience impacting your users? "Mixpanel can connect agent conversations to real customer behaviour and the business outcomes that follow. We also give you the tools to run experiments and optimisations, so you can continuously improve how users experience your agents." Mixpanel: Unifying agentic analytics tools. "There's no shortage of tools that will show you what your AI agent did. There are far fewer that can tell you what that means for your customers and your business," Anant says. "Every product leader I talk to is asking the same ROI questions about what they're building: Is the agent moving people through the funnel or getting in their way? Are power users getting something out of it that new users aren't? Did switching models actually improve the experience? "Those are the types of questions we built Agent Intelligence to answer, and we've been using it to evaluate Mixpanel Agent inside our own product." Is the agent moving people through the funnel or getting in their way? Anant Gupta, Chief Technology Officer of Mixpanel Agent Intelligence not only shows agent performance but connects it to the customer's behaviour, allowing IT teams to see what changes for the customer, whether it drives the desired business outcomes or not and how it can improve. If the conversation between an agent and customer doesn't go well, the full story is returned back to IT teams. Mixpanel combines agent analytics so the exchanges can be analysed turn by turn alongside every tool call and its result. However, Agent Intelligence goes beyond the customer and agent conversation. Recognising this, Mixpanel ties events leading up to the conversation to the same user identity to ensure the complete customer journey is seen, not just the conversation. Mixpanel also offers the ability to strengthen AI agents with familiar tools through Agent Intelligence. It handles exploratory analysis, AI-powered root-cause analysis digs into everything from performance changes to rising costs and proactive KPI monitoring catches issues early. From there, Mixpanel helps surface opportunities and design the next experiment, so teams can keep learning, testing, and building better agents. Agent Intelligence, in summary * The platform connects agent performance to customer behaviour to determine true business outcomes. * Teams can review turn-by-turn tool calls and results to distinguish good exchanges from bad ones. * Agent conversations are tied to user identities and tracked in funnels, cohorts and retention reports. * Builders can compare prompts, tool configurations and models against real customer outcomes. * A connected Context Engine delivers richer answers while keeping underlying data clean and trustworthy. Other features released alongside Agent Intelligence. With the announcement of Agent Intelligence, Mixpanel has promised its customers more updates and releases alongside it to make it easier for enterprises to move from insight to action across the Agent Intelligence platform. One of the releases is a more powerful Mixpanel Agent, which can take on more of the analytical legwork. No-code experimentation features can help teams test and ship faster without relying on engineering, and a more connected Context Engine delivers richer answers with AI-powered data governance to keep the data behind its answers clean and trustworthy. Key partners for Mixpanel. Google Cloud: Mixpanel partners with Google Cloud to integrate its product analytics platform with Google's scalable data warehouse, BigQuery. This collaboration empowers mutual customers to export vast datasets easily, enabling deeper exploratory analysis and more accurate AI-powered insights. Sprout Social: A leading social media management software provider, Sprout Social uses Mixpanel's Agent Intelligence to optimise its internal AI tools, including Listening and Insights. Sprout Social enhances its ability to measure true business outcomes, improve user experiences and ensure its AI agents effectively resolve customer requests in real time with Mixpanel. Company Portals

Mixpanel announces MXP 2026 Sydney, flagship conference for product and data leaders. Mixpanel's MXP 2026 Sydney event will bring together Australia's product, data and technology leaders on 12 November 2026, to explore how AI, product intelligence and data are shaping the future of digital products. Mixpanel, the product intelligence platform, has announced MXP 2026 Sydney, an in-person event bringing together product, engineering, data, growth and analytics leaders from across Australia to explore how data, product intelligence and AI are reshaping the way digital products are built, analysed and optimised. Martechvibe serves as the Official Media Partner for MXP 2026 Sydney, supporting the conference's conversations around product innovation, data, analytics and AI and bringing these insights to its audience of marketing, technology and digital business leaders. Taking place on 12 November 2026 at Saltbox, Redfern, Sydney, MXP Sydney will showcase how data and AI are transforming modern product strategy, including product innovation, decision-making and organisational transformation. The conference will give attendees an opportunity to hear from industry leaders, exchange practical experiences and explore how teams can use product intelligence to accelerate efficiencies while building better digital experiences. The conference will feature Mixpanel CEO Jen Taylor and CTO Anant Gupta, alongside industry leaders including Alexis Soulopoulos, CEO of EverAI; Jarrod Febbraio, Director of Stake at Easygo; and Prasad Murthi, Digital Analytics, Optimisation and Personalisation Lead at Movember. More speakers are expected to be announced ahead of the event. "As AI transforms the digital product landscape, product and data teams are under increasing pressure to show impact," said Tom Blackman, VP of APAC, Mixpanel. "MXP Sydney is designed to bring Australia's brightest product minds together to focus on taking the guesswork out of product development, turning data into actionable clarity, that drives smart decisions about what to build next." The day will open with Taylor's keynote on Mixpanel's vision for product innovation in an AI-native world, followed by Gupta's presentation on the latest and upcoming innovations across the Mixpanel platform. The agenda will also feature real-world perspectives from Australian businesses. In "How Stake won the World Cup during the World Cup," Jarrod Febbraio will share how Stake used data to respond to changing circumstances during a major tournament and outperform its forecasts by adapting in real time. The afternoon will continue with "The Real Story," offering firsthand perspectives on how ambitious Australian companies make critical decisions, followed by roundtable discussions focused on measuring AI products when success isn't binary, building cultures where experimentation drives better decisions, and leading the AI-transformed organisation. MXP 2026 Sydney is part of Mixpanel's global MXP programme, which brings together product and data leaders across key markets. Registration for MXP 2026 Sydney is now open. About Mixpanel Mixpanel is the leading product intelligence and analytics platform trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what's working, diagnose what's not, and decide what to build next. About MartechVibe Martechvibe is a global digital magazine and authority on marketing technology and customer experience. The brand connects enterprises, marketers, and CX professionals with how Martech is being adopted in practice. With a focus on disruption, regulation, and enterprise priorities, Martechvibe provides marketing leaders with a platform to share insights and explore how technology, strategy, and culture are shaping modern customer experiences. Ashutosh Zutshi is a correspondent exploring how brands are redefining marketing and CX. He uncovers the strategies, innovations, and trends shaping the way companies engage with audiences, turning complex developments into compelling stories that bring the evolving CX landscape to life. View More

Mixpanel integration with Certopus. Integrating Mixpanel with Certopus turns your digital certificate issuance into actionable data. Mixpanel is a leading product analytics tool that helps you track how users engage with your product. By linking it to Certopus a free AI-powered certificate design and issuing platform you can see exactly how recipients interact with the credentials you send. In short, every certificate view, share, or verification becomes a data point in Mixpanel. This guide walks through why this integration matters, and the simple steps to set it up. What is Mixpanel and why use it? Mixpanel is built around events and user behaviors. It captures actions (events) that users take in your app or website and lets you slice and visualize the data. In its case, each certificate interaction (like a recipient opening a certificate, clicking a link, or verifying it) can be an event. For example, you could tag events such as Certificate Viewed, Certificate Shared, or Certificate Verified in Mixpanel. Mixpanel's interactive reports, funnels, and cohort analysis then help answer questions like "How many learners opened their certificate?" or "Do users who verify certificates also complete additional courses?" Mixpanel makes it easy to answer these questions. Instead of relying on guesswork or manual reports, you get real numbers and trends - helping you understand how customers engage with your product through interactive, data-backed reporting. By integrating Mixpanel, every certificate issued through Certopus immediately feeds data into these analytics reports. What is Certopus? Certopus is an AI-driven credential platform where you can design, issue, and verify digital certificates and badges. Using natural language prompts, Certopus's AI certificate generator creates professional designs in seconds. Instead of starting from a fixed template, the AI reads your description and generates a custom layout. For example, you might type Certificate of Completion for John Doe - Completed 10-hour Python course on July 2026," and Certopus will return a polished certificate design instantly. The AI certificate designer is free to try, so anyone can start designing without cost. More importantly, Certopus is more than just a design tool it's a credentialing platform. You can issue certificates or badges in bulk, and every certificate has a verifiable link. Certificates issued through Certopus can be verified, shared as a link, and tracked, so you always know whether a certificate is genuine and whether a recipient has opened it. This built-in tracking covers the basics (views, clicks, verifications) that most static design tools lack. By sending these Certopus events into Mixpanel, you unlock deeper analytics on each credential's life cycle. Benefits of the Mixpanel + Certopus integration. Integrating Mixpanel brings your credential data into a full analytics suite. Here's what you can do once it's set up: * Track Certificate Engagement: See how many recipients view each certificate. For example, you can report on "Certificate Viewed" events in Mixpanel, helping you measure open rates. * Monitor Shares and Virality: If recipients share certificates (on social media or via email), count those "Certificate Shared" events. This can reveal which achievements motivate sharing. * Verify Certificate Usage: Log "Certificate Verified" or similar events when someone checks the credential's authenticity. This tells you how often certificates are validated. * Analyze Cohorts and Funnels: Mixpanel lets you create funnels (e.g., Issued | Viewed | Verified) and retention analyses. You might discover that 80% of learners open their certificate, but only 20% follow the link to verify it. These insights can guide improvements in your training or communications. * Correlate with Learning Data: Combine certificate events with other product or LMS data. For instance, link certificate issuance to course completion events to see if certification drives continued learning. This integration turns certificate issuance into product analytics. Certopus already tracks opens and shares. Mixpanel adds dashboards, segmentation, and alerting on top. Organizations like universities or corporate L&D teams can use these metrics to prove ROI For example, showing that certificates were issued, a majority were opened within a week, and a meaningful share of recipients went on to enroll in another course. That level of insight is only possible when certificate events flow into Mixpanel. How to integrate Mixpanel with Certopus (step-by-step). Setting up the integration takes only a few minutes. The key is your Mixpanel Project Token, which authorizes Certopus to send data to Mixpanel. * Log into Certopus (or Sign Up Free): First, access your Certopus account. If you don't have one, create a free account now. You can immediately start designing certificates with the AI generator. * Open the Integrations Settings: In your Certopus dashboard, navigate to Settings | Integrations (or just "Integrations") and choose Mixpanel as the service to connect. * Get Your Mixpanel Project Token: In Mixpanel, go to Settings | Project Settings | Access Keys. Copy the Project Token shown there. * Paste the Token in Certopus: Back in Certopus, paste the Mixpanel Project Token into the Mixpanel integration field and click Save. * Confirm the Connection: Certopus should display a confirmation message like "Analytics configuration updated successfully." This means Mixpanel is now connected. Any certificate events (views, shares, verifications) will start flowing into your Mixpanel project. Once these steps are complete, you can open Mixpanel to verify data is arriving. In Mixpanel's Live View or Events dashboard, look for new events named after your certificates' interactions. Analyzing certificate data in Mixpanel. After integration, you can immediately use Mixpanel's tools. For example: * Create Funnels: Define a funnel from "Certificate Issued" to "Certificate Viewed" to see how many recipients actually open their certificates over time. * Use Insights Reports: Chart total certificate views per month, or segment by certificate type or cohort. * Build Dashboards: Add these reports to a Mixpanel dashboard so stakeholders can always see current credential metrics. Each certificate interaction is treated as an event in Mixpanel. You might label events like certificate_issued, certificate_opened, or certificate_verified. Events are the core of Mixpanel's data model, so ensuring each important step in your credential workflow fires an event gives you a complete analytics picture. Getting started: free design and pro analytics. It's worth noting that Certopus's AI certificate generator is free to use. You can sign up at no cost and design unlimited one-off certificates. (Paid plans apply when you need bulk issuing, verification links, or advanced analytics, but you can generate and track a single certificate freely.) In practice, you can start with a free account: design your certificate, issue a demo credential to yourself, and then integrate Mixpanel as above. You'll immediately see your own certificate events appear in Mixpanel. Whether you're a training manager or event organizer, this integration amplifies the value of your credentials. You're no longer left guessing who's using your certificates you have hard data. With Certopus's intuitive AI design and Mixpanel's robust analytics, tracking digital credential performance has never been easier. Key takeaways. By integrating Mixpanel with Certopus, you turn certificate interactions into data. In just a few clicks, you can: * Track certificate opens and shares in Mixpanel * Measure verification counts and other key events * Analyze how certificates influence user engagement * Leverage Certopus's free AI certificate maker for design and Mixpanel for reporting * Start with zero cost (free design) and scale up analytics as needed Now, connect Mixpanel and Certopus to gain deeper insights into your digital certificates and credentials.