J

jetfuel.agency

Performance marketing for DTC ecommerce brands

Growth Strategist

Full-Time
No salary listed
Mid
Grand Rapids, MI, USA
Remote
Growth & MarketingGrowth Marketing

About the job

Requirements
  • At least 4 years of experience in performance or growth marketing, with hands-on depth across multiple platforms such as paid social, paid search, email, and adjacent channels.
  • Experience owning client relationships end to end, from strategy through growth.
  • Ability to connect paid and organic performance to pipeline and revenue.
  • Experience building and shipping artificial intelligence workflows.
  • Ability to communicate clearly and translate performance data for founders who do not work directly in advertising accounts.
  • Self-motivation and receptiveness to feedback.
Responsibilities
  • Own client strategy across channels and grow the assigned book of business.
  • Set cross-channel plans across paid social, paid search, email and retention, conversion rate optimization, search engine optimization, and artificial intelligence optimization.
  • Own client relationships end to end as the strategic voice and primary advisor.
  • Develop campaigns that combine financial performance with brand awareness, storytelling, and creative insights.
  • Provide each client with proactive, specific recommendations.
  • Tie performance to revenue, customer acquisition cost, and lifetime value, and explain the financial impact of changes in cost per mille.
  • Build artificial intelligence workflows and systems that remove manual work and create more time for strategy.
  • Identify new campaigns and tests, formulate hypotheses, and deliver post-test analyses that inform future testing.
  • Forecast account performance, achieve set targets, retain clients, and grow owned accounts through strategy and trust.
  • Apply fact-checking, critical thinking, judgment, and strategy when using artificial intelligence.
Desired Qualifications
  • Experience in an agency setting or working with direct-to-consumer brands.

About the company

Jetfuel.agency helps direct-to-consumer and ecommerce brands grow by managing and optimizing a range of marketing channels, including paid social (Meta and TikTok), PPC, email/SMS, SEO, CRO, and Shopify development. It works by using data-driven strategies, tracking key metrics, and blending monthly retainers with a percentage of ad spend to align incentives with client growth, focusing on improving ROAS. The firm differentiates itself through a strategic-partner approach with transparency and client education, and by tying compensation to ad-spend performance, guided by CEO Edwin Choi’s ecommerce scale experience. It targets ecommerce brands with $5M–$250M in annual revenue, operates remote-first, and aims to sustainably increase online revenue by optimizing marketing across paid media, email/SMS, SEO, and CRO.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Covina, California

Founded

2017

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Simplify Jobs

Simplify's Take

What believers are saying

  • Jetfuel published updated 2026 playbooks on Meta, YouTube, and shopper marketing.
  • The careers page lists named clients like Chomps, goop, and Tate's.
  • Jetfuel claims 94% client retention in 2023, suggesting sticky account relationships.

What critics are saying

  • Meta Andromeda punishes weak creative, compressing agencies that sell media-buying alone.
  • RocketReach shows roughly 20 employees, limiting capacity across many channels and clients.
  • If Choi leaves, Jetfuel loses the brand, operator credibility, and founder-led sales engine.

What makes jetfuel.agency unique

  • Edwin Choi built Jetfuel around operator-led DTC scaling since 2017.
  • Jetfuel publicly emphasizes paid media, creative, email, SMS, and CRO under one roof.
  • The firm markets itself as a small, fully remote specialist for $5M-$50M brands.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Paid Vacation