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Zynga

Mobile social games developer with freemium

Match-3 Level Designer

Product & Experience DesignPosted on Nov 6
Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

  • Have 5–10+ years of game design experience, with strong expertise in Match-3 level design in mobile free-to-play games.
  • Demonstrate proficiency in level building, difficulty tuning, progression pacing, and shipping levels at scale.
  • Understand level performance metrics, player behaviour, and data-driven optimisation.
  • Have experience assessing shipped levels and driving post-launch improvements.
  • Understand Match-3 monetisation dynamics and the relationship between difficulty, booster usage, progression, and player engagement.
  • Be able to balance gameplay quality, retention, and sustainable monetisation.
  • Demonstrate analytical thinking, documentation, and cross-functional collaboration skills.
  • For lead-level responsibilities, have experience mentoring designers and elevating level design craft across a team.
  • For lead-level responsibilities, be able to own level design strategy, performance, and optimisation across multiple progression segments.
  • For lead-level responsibilities, have experience establishing scalable design frameworks and improving production efficiency.
  • For lead-level responsibilities, be comfortable acting as a design decision-maker and influencing product outcomes through level design insights.

Responsibilities

  • Design, build, and tune engaging Match-3 levels with gameplay variety, balanced difficulty, and satisfying player experiences.
  • Own the end-to-end level lifecycle, from creation and difficulty calibration through launch, performance assessment, and post-launch optimisation.
  • Establish and evolve difficulty curves, progression pacing, and level quality benchmarks across the player journey.
  • Analyse shipped level performance using player behaviour and gameplay metrics to identify tuning opportunities and address progression bottlenecks.
  • Build a level environment that balances player experience, retention, and sustainable long-term monetisation.
  • Partner with Product, Analytics, and Engineering to align design objectives, validate outcomes, and improve level performance.
  • Establish scalable level design frameworks, quality standards, and production processes that improve consistency and efficiency.
  • Mentor designers, facilitate design reviews, and strengthen level design craft, analytical thinking, and performance ownership.
  • Own level design strategy and performance across progression segments, guide design planning, and make decisions on level quality, difficulty, and optimisation.

About the Company

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Zynga

Mobile social games developer with freemium

Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2007

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