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Teton Ridge

Western sports media and entertainment network

Brand Marketing Manager - Events & Activations, Contract position

Contract
No salary listed
Mid
Fort Worth, TX, USA
In PersonTravel is required for key events and activations.
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • 4–6 years of experience in brand marketing, experiential marketing, event marketing, integrated marketing, or a related field.
  • Experience developing and executing marketing campaigns or live brand activations from concept through completion.
  • Strong project management skills and the ability to manage multiple initiatives at once.
  • Ability to turn broad business objectives into clear, actionable marketing plans.
  • Confidence working across teams and presenting recommendations to stakeholders.
  • Experience managing agencies, vendors, budgets, and production timelines.
  • Strong creative instincts with an understanding of how brand experiences can drive measurable business results.
  • Comfort operating in a fast-moving environment where strategy and execution often go hand in hand.
  • Willingness to travel for key events and activations.
Responsibilities
  • Develop marketing and activation plans around key events, campaigns, partnerships, and business priorities.
  • Manage the planning and execution of brand activations, experiential campaigns, sponsorship activations, and other live marketing opportunities.
  • Translate brand and business objectives into experiences that engage audiences and drive measurable action.
  • Identify creative ways to extend live experiences into digital, social, content, and other marketing channels.
  • Develop on-site engagement and conversion strategies, including promotional offers, QR journeys, contests, lead capture, and other calls to action.
  • Work closely with creative, content, digital, social, events, sales, and partnerships teams to bring programs to life.
  • Develop clear briefs, plans, timelines, budgets, and status updates that keep stakeholders aligned.
  • Coordinate agencies, vendors, freelancers, venues, and external partners as needed.
  • Collaborate with partnership and sponsorship teams to develop activations that create value for both audiences and partners.
  • Manage activation details including signage, branded environments, collateral, promotional materials, giveaways, and supporting content.
  • Manage program budgets and timelines across multiple concurrent initiatives.
  • Track activation performance against established goals and key performance indicators and report on results.
  • Use results and audience insights to identify opportunities to improve future programs.
Desired Qualifications
  • Experience working in media, entertainment, sports, lifestyle, consumer brands, or events.
  • Experience marketing large-scale live events or multi-day experiences.
  • Experience working with sponsorships, brand partnerships, or experiential agencies.
  • Experience developing integrated campaigns across broadcast, digital, social, editorial, and live events.
  • Familiarity with marketing analytics, audience insights, and campaign measurement.
  • Experience working with creative briefs, production teams, agencies, and experiential vendors.

About the company

Teton Ridge is a Western sports media, lifestyle and entertainment company that operates Cowboy Channel, a television network and platform dedicated to Western-style sports content. Its services center on producing and distributing sports programming, events coverage, and related lifestyle and entertainment content for fans of cowboy culture. The product works by delivering TV and streaming content through its Cowboy Channel and related media channels, allowing viewers to watch live events, replays, and curated programming about rodeo, ranch life, and Western sports. What sets Teton Ridge apart is its focused specialization in Western sports and cowboy culture, combining media production with a broader lifestyle and entertainment footprint under one brand. The company’s goal is to be the leading source of Western sports media, connecting fans with authentic rodeo and cowboy-related entertainment through its Cowboy Channel and associated platforms.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Idaho

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • DirecTV added Cowboy Channel to MySports Extra on May 19, 2026.
  • Cowboy Channel+ now offers 900-plus on-demand hours and 24/7 livestreams, widening monetization.
  • Netflix's September 9, 2026 Lonesome Dove order validates Teton Ridge's IP strategy.

What critics are saying

  • Shawn Colo replaced Deirdre Lester in November 2025, signaling continued leadership churn.
  • Western media remains niche; DirecTV distribution alone cannot offset audience concentration risk.
  • If Netflix's Lonesome Dove stalls, Teton Ridge loses its clearest breakout entertainment franchise.

What makes Teton Ridge unique

  • Teton Ridge owns Cowboy Channel, Cowboy Channel+, and exclusive PRCA rights in 2026.
  • Teton Ridge secured Lonesome Dove rights in March 2025; Netflix announced adaptation September 9, 2026.
  • Teton Ridge paired rodeo with Palantir, NVIDIA, and TWG AI for live analytics.

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Benefits

  • Hybrid Work Options
  • Remote Work Options

Company News

ComingSoon.net
Oct 6th, 2026
Ice Cube & Tommy Lee Jones' Western crime movie gets great update, filming window.

Ice Cube & Tommy Lee Jones' Western crime movie gets great update, filming window. October 6, 2026 Ice Cube and Tommy Lee Jones are joining forces for a new Western crime thriller. The project has secured a major distribution deal and is now heading toward production. Filming will begin in November. Outside Man comes from Academy Award-winning writer and director Brian Helgeland. Focus Features has acquired worldwide rights from Teton Ridge Entertainment, while Universal Pictures International will handle international distribution. Helgeland also wrote the screenplay and will direct the film. Helgeland also serves as an executive producer alongside Justin Bursch and Madeleine Moore for Teton Ridge Entertainment and Ben Hurwitz for Cube Vision. Jillian Share and Jen Gorton produce for Teton Ridge Entertainment, while Ice Cube and Jeff Kwatinetz produce for Cube Vision. Bill Gerber also produces the film. The project adds to Teton Ridge Entertainment's growing slate of stories centered on the American West. The company recently received a full-series order from Netflix for Lonesome Dove, based on Larry McMurtry's Pulitzer Prize-winning novel. Meanwhile, Cube Vision has produced several successful franchises and films, including Straight Outta Compton, Friday, Barbershop, Are Comingsoon There Yet?, and Ride Along. Its upcoming projects include Ride Along 3 at Universal and Last Friday at Skydance. Ice Cube and Tommy Lee Jones lead a story about redemption, friendship, and dangerous pasts. Ice Cube stars as Ruben Bowman, a former Chicago mob enforcer who leaves prison determined to turn his life around. He leaves his old life behind and heads to rural Texas, where he finds work with Gus Wanamaker, a skilled furniture craftsman and retired Texas Ranger played by Lee Jones. Ruben and Gus form an unlikely friendship as Ruben attempts to start over. However, their new bond gets troubled when their respective pasts begin to catch up with them. The film will center on the two men as they confront the lives they hoped to leave behind. Isha Sharma is an Entertainment Writer at Evolve Media, covering movies, television, and streaming content. She has worked in digital journalism since 2024, covering entertainment news, celebrity updates, casting announcements, streaming releases, and industry trends. She holds a bachelor's degree in Journalism and Mass Communication from Vivekananda Institute of Professional Studies-TC (GGSIPU). Movie News

AsumeTech
Sep 9th, 2026
Netflix orders Lonesome Dove series: what to know about the new adaptation.

Netflix orders Lonesome Dove series: what to know about the new adaptation. Modified date: September 9, 2026 Discover more Casual Games Newspapers Netflix has officially ordered a straight-to-series adaptation of Larry McMurtry's Pulitzer Prize-winning novel Lonesome Dove, marking a major investment in the prestige Western genre. The project arrives as the streaming giant seeks to capitalize on a resurgence of interest in classic Americana and sprawling frontier narratives. The new series will be helmed by co-showrunners Zoe Kazan and Jeb Stuart, who will also serve as writers and executive producers. This marks a significant creative reunion for the pair at Netflix; they are also the team behind the upcoming East of Eden limited series starring Florence Pugh, which is scheduled to premiere on October 1, 2026. The Lonesome Dove order, finalized in early September, underscores Netflix's confidence in the duo's ability to modernize literary classics for a global audience. A competitive bidding war. The path to Netflix was not without competition. Industry reports indicate that the project was the subject of a high-stakes bidding war. Even after the deal with Netflix was nearing its final stages, Skydance CEO David Ellison reportedly made a late attempt to secure the rights, signaling the high perceived value of the McMurtry property in the current television landscape. Ultimately, the partnership was solidified between Netflix and Teton Ridge Entertainment, with the McMurtry estate also heavily involved. The estate's participation includes Diana Ossana, McMurtry's longtime writing partner, and his grandson, Curtis McMurtry, both serving as executive producers. Their involvement is seen as a move to ensure the new adaptation remains faithful to the spirit of the 1985 novel while navigating the inevitable comparisons to previous iterations. Discover more Puzzles & Brainteasers Arts & Entertainment The legacy of gus and Woodrow. The 41-year timeline refers to the anniversary of the novel's 1985 publication, a book that redefined the Western genre by stripping away romanticized myths in favor of a gritty, often melancholic look at the end of the frontier. The story follows two retired Texas Rangers, Augustus "Gus" McCrae and Woodrow Call, as they embark on a perilous cattle drive from the Rio Grande to the untouched wilderness of Montana. For many viewers, the definitive version remains the 1989 Emmy-winning miniseries, which featured career-defining performances by Robert Duvall and Tommy Lee Jones. The task of recasting these iconic roles is now the central question surrounding the Netflix production. As of September 9, 2026, no official casting announcements have been made for the leads. Modernizing a masterpiece. While the original miniseries is a landmark of television history, the new Netflix series is expected to utilize modern production scales and a format that may allow for a deeper exploration of McMurtry's extensive text. The "Yellowstone effect" - a industry-wide trend toward high-budget, character-driven Western dramas - has created an environment where a slow-burn epic like Lonesome Dove can thrive with younger demographics who are discovering the novel for the first time. By securing the creative team of Kazan and Stuart before their first collaboration even debuts, Netflix is signaling that it views this partnership as a cornerstone of its future drama slate. The series will look to balance the brutal realities of the 19th-century West with the deep, philosophical friendship that has made the source material a staple of American literature for four decades. Discover more Time & Calendars Machine Learning & Artificial Intelligence

EdgeIR
Dec 8th, 2025
Palantir and NVIDIA turn rodeo into a live edge AI testbed

Palantir and NVIDIA turn rodeo into a live edge AI testbed. AI-powered automation software provider Palantir, TWG AI and Nvidia have partnered with Teton Ridge to bring real-time AI and computer vision to rodeo sports, improving experiences for athletes, fans and partners. Teton Ridge is a western sports and entertainment company that has organized historical riders, animals and events data, leveraging Palantir Foundry and AI to access performance analytics enabled by advanced computer vision models. NVIDIA AI infrastructure such as Holoscan and RTX PRO 6000 GPUs provide edge computing, crunching real-time data at the network's edges to improve inefficient latency. "We're seeing tremendous opportunity at the intersection of sports technology and AI-driven analytics," says Ryan Taylor, CRO at Palantir Technologies. "Palantir is proud to work with NVIDIA and TWG AI to bring real-time AI and data-driven insights to the rodeo arena with Teton Ridge. Together, we're advancing the integrity, transparency, and accuracy of the sport for athletes and fans alike." The partnership will highlight the complexity of the sport as it studies how humans interact with animals in a live setting. The AI element that Palantir adds is designed to provide greater transparency and accuracy and improve operational efficiency across sports. Edge AI is set to reinvent fan experiences and sports entertainment as Edge Industry Review know it.

High Plains Journal
Jun 29th, 2025
Western Bloodstock presenting absolute dispersal sale of Teton Ridge Performance Horses

Teton Ridge acquired The Cowboy Channel recently, giving it the largest portfolio of exclusive PRCA media rights, Cowboys & Indians magazine and leadership in Pro Fantasy Rodeo.

Business Wire
Feb 13th, 2025
Teton Ridge Appoints Ande Wall as Senior Vice President of Programming and Content

With the acquisition of The Cowboy Channel, the launch of the Teton Ridge FAST Channel, and an expanding slate of digital content - including podcasts and original programming - Teton Ridge is redefining the landscape of Western sports, entertainment, and culture.