Analytics Implementation Specialist

The Analytics Implementation Engineer will play an important role in supporting UNiDAYS product, engineering and marketing goals through maintaining the way we capture digital and product data (App and Web). Product analysts are the primary consumers of this data, so the role involves close, ongoing collaboration with them to ensure what we capture is accurate, trusted and ready for reporting.
This role is best suited to those with experience of responsibilities for digital data capture, ideally with exposure to doing so on mobile applications and websites.  Day to day you’ll be responsible for correctly measuring our digital journeys and product features, implementing MarTech tags yourself and, where needed, partnering with our engineering teams to get implementation right.

Responsibilities

• Design and write digital data requirements for journeys and features based on business needs, and work with engineering teams to ensure correct implementation across all platforms – including QA, UAT and release monitoring. This work is primarily within GTM, GA4, Firebase and Segment.
• Collaborate with marketing teams to deliver or advise on the correct implementation of marketing technology platforms, including Google Tag Manager where required.

• Support data governance for product data capture - working proactively with analysts and reporting teams to spot data-integrity issues, and with engineering teams to resolve them end to end.
• Maintain and improve our data-capture documentation so analysts can self-serve, and help monitor and reduce technical analytical debt.
• Work with our engineering teams (with the support of your manager) on key projects, including helping develop new overarching measurement approaches and standards

Requirements

• Experience working with engineering teams to advise on and support the implementation of tracking solutions.
• Strong communication skills, with the ability to translate stakeholder requirements into engineering-friendly specifications.
• Hands-on experience implementing and debugging analytics tracking in mobile apps (iOS and/or Android), including validating event data with tools such as Charles Proxy. 
• Hands-on experience across the product/digital analytics/MarTech stack, particularly Google Analytics 4 and a tag manager such as Google Tag Manager (or equivalent).
• Experience working with Segment or a similar customer data platform. (Desirable)
• A working understanding of marketing technology principles and data pipelines. (Desirable)
• Basic familiarity with BigQuery for querying GA4 export data.  (Desirable)
• Experience working in a product-centric, sprint-based (Agile) environment.  (Desirable)

Benefits

This is your opportunity to Join the world’s largest student verification network and help shape the future of how brands connect with the next generation. We engage a community of 23M+ verified students and graduates across 115 markets, making us a truly global platform. Our brand is a powerhouse in the UK, and we’re rapidly accelerating our presence worldwide—especially in the US, Germany, India, France, Canada, and Australia.

We partner with 850+ of the world’s biggest brands, bringing their products and services to the hearts and minds of tomorrow’s professionals—driving engagement, building affinity, and delivering real results.

We offer a fast-paced, fun, and social working environment where you can truly make an impact. We believe work should enhance and complement your life, which is why we provide a hybrid working model. You will work together in person a minimum of 2 days per week and work from home for up to 3 days a week. 

We work hard at UNiDAYS, and we believe in fair compensation for that hard work. That’s why we’re proud to offer all employees full access to our comprehensive benefits package.

Our perks include:
25 days holiday per year increasing with length of service, plus bank holidays
Competitive salaries
4pm finishes every Friday
Company pension scheme
Private health insurance (BUPA)
Dental Insurance (BUPA)
Income protection policy
Life assurance policy
Employee Assistance Program
Enhanced parental leave pay
Regular team building activities
£150 pounds towards your home office set up

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.