We Are Social

Global social media marketing agency

Freelance Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours

ContractSingaporeNo salary listedIn-person

About the Job

Requirements

Have 4–7 years of relevant data-driven experience, preferably in agencies and preferably in social.
Be a systematic thinker and organised doer who balances big-picture thinking with attention to detail, can drive projects independently, and can guide smaller teams.
Be fluent and comfortable crafting data-driven strategic thinking.
Be tuned into wider communications, marketing trends, and culture.
Have enthusiasm for social media, advertising, and brands.
Be collaborative and passionate about delivering industry-defining work.
Bring individual passions and expertise that add something new to the agency.

Responsibilities

Set KPI benchmarks using past owned and industry data, ensure metrics are valuable and measurable, work with AI data dashboards, craft custom dashboards aligned to KPIs, track creators and organic-plus-paid synergies, apply funnel thinking, identify community management analytics and social listening opportunities, and analyse weekly and monthly reported and derived metrics into insightful, business-valuable reports.
Elevate reports with insights by linking performance data to creative, creator, platform, posting schedule, time, and occasion; track live performance to identify high-engagement content for boosting, community management, and optimisation learnings; independently craft and deliver rigorous client presentations with clear narratives, takeaways, and polished presentation standards.
Craft audience profiles with actionable data for creative, influencer, and media approaches; understand category dynamics and nuances across market data, communications, pricing, social listening, portfolio and competitor activity, and brands on social; identify content best practices and performance drivers.
Use tools including Sprinklr, Sprout Social, Social Insider, Tagger, Brandwatch, Meltwater, Global Web Index, and Euromonitor; apply research approaches including social listening, ethnography, fieldwork, and interviews.
Provide data-led insights to inform audience, culture, content, and creator planning; platform, format, and frequency decisions; and validation of strategy and creative approaches.
Apply a clear understanding of how social effectiveness drives marketing, designing for performance measurability and insights both qualitatively and quantitatively.
Take client briefs, challenge them, and mine audience, market, media, and brand data to inform inspiring and informative internal briefs and external proposals or pitch decks.
Turn campaign ideas into well-rounded plans by collaborating with the team on platform and format thinking, consumer journeys, content calendars and campaign plans, marketing and media executions, creator and influencer approaches, engagement measurement, timings, and budgets.
Understand client businesses and develop strategic approaches designed to grow clients’ brands and businesses.

Freelance Strategist

We Are Social · Singapore, Singapore · Temporary · Posted 2026-10-12

Workplace: on_site

Department: Strategy

Description

About Us

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people in 15 offices spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Overall purpose of the role

We’re keen to bring aboard a limited term (Oct-Dec, extendable) freelance strategist with data, measurement and social media reporting for exciting brands in SG and other markets. But it doesn’t stop with data - we want you to go beyond and identify patterns, extract insights & learnings, manage extensive data and cross-pollinate it, catalyse logic to magic!

The role will be focused on research and insights, social and content and measurement - setting KPIs and benchmarks, tracking outbound and inbound social campaigns and always on-content, finding synergies with organic x paid, content calendars and community management, thinking on-brand, x-channel & x-market, feeding back into optimising the strategy, creative and unearthing opportunities on how data informs effectiveness!

We want to create work that we’re proud of, that positively impacts people’s feeds, and drives business value for our clients. We welcome fresh thinking, well thought through and presented work, and an entrepreneurial spirit. We offer the opportunity to contribute and learn from some fantastic brands on social, the place where culture thrives!

What does the role involve?

RESEARCH & INSIGHTS

Social Performance Tracking, Reporting and Optimisation - Setting KPI benchmarks with past owned and industry data, ensuring metrics are valuable and measurable, data AI dashboards, crafting custom dashboards aligned to KPIs, creator tracking, organic + paid synergies, funnel thinking, Community Management analytics & social listening opportunities, bringing in weekly and monthly reported and derived metrics data and analysing them into insightful and business-valuable reports.
Elevating reports with insights, linking performance data to executional elements like creative-creator-platform-posting schedule/time/occasion etc. Live tracking to identify high engagement content opportunities for boosting, Community Management and optimisation learnings. Crafting and delivering presentations to clients independently, clearly, with rigour, clear narratives and takeaways, and highly sophisticated presentation and hygiene.
Research: Crafting audience profiles rich with actionable data for creative, influencer and media approaches, understanding category macro dynamics and nuances across market data, comms, pricing, social listening, portfolio and competitor, brands on social - identifying best practices and best & worst performing content along with why - the creative and social science that drives success
Tools we use include: Sprinklr, Sprout Social, Social Insider, Tagger, Brandwatch, Meltwater, Global Web Index, and Euromonitor. Research approaches we use include: social listening, ethnography, fieldwork, interviews
Big Picture Feedback: Data led insights to inform audience, culture, content & creator planning, platforms format & frequency, and validate strategy & creative approaches
Clear understanding of how marketing is driven by social effectiveness, designing for performance measurability and insights, both qualitatively and quantitatively.

STRATEGY

Taking client briefs, challenging them, and mining the right kind of audience, market, media and brand data to input into inspiring and informative internal briefs and external proposals/ pitch decks.
Campaign thinking: Turning ideas into well-rounded plans, collaborating with the team to encompass platform and format thinking, consumer journey x content calendar/campaign plans, marketing/media executions, creator/influencer approaches, driving and measuring engagement, timings and budgets.
Effectiveness: Focus and understand how client business’ work, and the ability to develop strategic approaches designed to help grow clients’ brands and business.

Requirements

What are we looking for?

4-7 years of relevant data-driven experience, preferably in agencies, preferably social.
Systematic thinker and organised doer balancing big picture thinking with attention to detail, capable of driving projects independently and guiding smaller teams
Fluency and comfort crafting data-driven strategic thinking
Culture vulture - tuned into wider communications/marketing trends and culture
Social media/advertising /brand enthusiast
Collaborative with a passion for delivering industry-defining work
Brings something new to the agency - demonstrate individual passions and expertise

At We Are Social Singapore, we celebrate diverse perspectives and experiences, believing the best ideas come from unique voices and talents, including those not traditionally represented in advertising. We are an equal opportunity employer and welcome people from all backgrounds, reviewing every application fairly against the requirements of the role and striving to ensure everyone feels valued, included, and empowered to contribute to our shared success.

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About the Company

We Are Social

Global social media marketing agency

We Are Social is a global, socially-led creative agency that builds brand experiences by engaging online communities, cultures, and subcultures. It delivers social media strategies, creative content production, influencer marketing, and real-time campaign management for clients ranging from multinationals to emerging brands. The service model blends insight-driven planning with culture-first execution, using data on consumer behavior and trends to inform creative briefs and drive impactful campaigns across digital and offline touchpoints. The company differentiates itself through a culture-focused approach, a global network of 19 offices, and a merger with The Narrative Group that enhances its ability to embed brands in the cultural zeitgeist. Its goal is to foster authentic connections and meaningful conversations for brands at scale, delivering relevant, strategic outcomes and measurable impact for clients.

Company size: 1,001-5,000
Company stage: Early VC
Total funding: $900K
Headquarters: London, United Kingdom
Founded: 2008

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