Retail Sales Associate
About the job
- Must be 18 years of age or older.
- Strong customer service and verbal communication skills.
- Demonstrated ability to work effectively in a team environment.
- Familiarity with cash register functions.
- Ability to perform basic math quickly.
- Willingness to work a flexible schedule that may include weekends and holidays.
- Ability to lift 4 pounds frequently and a maximum of 8 pounds occasionally; move product boxes up to 50 pounds with assistance if necessary; kneel or squat frequently; stand for extended periods; climb ladders occasionally; and climb and descend stairs frequently, depending on location.
- Provide customer service using proper selling techniques, product knowledge, and the GUEST service model: greet and make customer contact; understand customer needs; educate customers about product features and benefits; solve customer problems and answer questions; and complete transactions through suggestive selling, multiple selling, and effective closing.
- Measure and fit customers with appropriate New Balance products.
- Inform customers about current promotions.
- Keep the sales floor neat, organized, and well stocked.
- Ensure items are properly labeled and price marked.
- Protect products by greeting customers, attaching and detaching security tags, monitoring floor merchandise, and reporting shrinkage and security violations.
- Follow safety regulations, including proper lifting procedures, and promptly report accidents and near misses.
- Past retail experience is preferred but not required.
About the company
New Balance is a major footwear and apparel company that sells athletic shoes and clothing in more than 120 countries. It focuses on performance, quality, and craftsmanship to ensure comfort and a good fit for athletes. The company’s products are built through careful design and manufacturing choices to enhance movement and support, rather than relying on hype or fad trends. What sets New Balance apart is that it remains privately held, which the company says allows it to act independently and pursue its own standards without shareholder pressure, while continuing to invest in its associates and communities. New Balance aims to push boundaries—whether by updating styles, improving production methods, or expanding its headquarters—while maintaining integrity and teamwork. Its broader goal is to help people move well, support athletes, and contribute positively to the communities in which it operates.
Company Size
10,001+
Company Stage
Grant
Total Funding
$80K
Headquarters
Boston, Massachusetts
Founded
1906
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Simplify's Take
What believers are saying
- New Balance reported $9.2 billion in 2025 sales and 14,000 associates.
- Mexico will end 2026 with 21 stores, extending omnichannel distribution.
- Fall 2026 launches like 204L, 2010, and 991v2 keep product freshness.
What critics are saying
- New Balance sued Decathlon on September 15, 2026, signaling costly trademark defense.
- Stolen Action Bronson 2811 inventory leaked onto resale markets, exposing distribution control gaps.
- If courts weaken N-logo protection, imitators commoditize New Balance's signature branding.
What makes New Balance unique
- New Balance's Made in USA footprint distinguishes it from Nike and Adidas.
- Its September 2026 military contract reinforces American manufacturing and institutional credibility.
- Collaborations with Miu Miu, Action Bronson, and Ayo Edebiri sustain cultural relevance.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
17%1 year growth
19%2 year growth
19%Cooper Flagg and New Balance unveil his official signature logo. October 11, 2026 Deal Type: Signature Athlete Logo & Brand Identity Announced: October 8, 2026 * New Balance unveiled the official "CF" signature logo for Dallas Mavericks forward Cooper Flagg during the NBA China Games in Macao. * The emblem features sharp geometric lettering with pine-tree cutouts honoring Flagg's home state of Maine. * Agent Lloyd Frischer of Sports agency Creative Artists Agency (CAA) negotiated the branding milestone. * The launch marks the next phase of Flagg's partnership as he begins his second NBA season following his Kia NBA Rookie of the Year win. New Balance has officially debuted the personal signature logo for Dallas Mavericks forward Cooper Flagg. Brokered by Lloyd Frischer of Creative Artists Agency (CAA), the announcement took place at a New Balance event at the NBA China store in Macao, where the Mavericks are playing in the 2026 NBA China Games. The new logo features a sharp, interlocking "CF" monogram. The "C" integrates clean pine-tree cutouts along its outer edge to represent Flagg's roots in Newport, Maine, while the "F" nests diagonally inside the frame. Flagg explained that keeping his home state at the heart of the aesthetic was a top priority during the creative process. The milestone builds on Flagg's multi-year relationship with New Balance. He previously served as a primary face of the company's basketball roster when he starred in New Balance's 950 global campaign and promoted the Hesi Low v2. Beyond footwear, Flagg has assembled an elite endorsement portfolio. As an ambassador for financial app Chime, he recently co-starred in a campaign alongside Larry Bird, adding to earlier tie-ups with Gatorade and AT&T. New Balance continues to expand its basketball division around individualized player platforms. The Boston-based brand recently introduced the first signature shoe for Philadelphia 76ers guard Tyrese Maxey, rolled out the "KAWHI V" with two-time NBA Finals MVP Kawhi Leonard, and featured Los Angeles Sparks forward Cameron Brink across key performance campaigns. Flagg enters his second professional season after winning the 2025-26 Kia NBA Rookie of the Year award. Following his preseason games in Macao, the 19-year-old star returns to Dallas to anchor the Mavericks' 2026-27 campaign. Unveiling a custom logo for a player entering only his second professional season signals New Balance's confidence in Cooper Flagg as a generational brand cornerstone. Rather than relying on standard corporate templates, New Balance opted for authentic visual storytelling by carving Maine's pine trees directly into the typography. This personal identity sets the groundwork for player-exclusive sneakers and eventual retail apparel lines. As Flagg moves from top rookie to franchise leader in Dallas, New Balance is proving it can build a competitive, athlete-first basketball roster to challenge traditional market giants. How does Cooper Flagg's pine-tree logo compare to iconic NBA player marks like LeBron James' crown or Kobe Bryant's sheath? Do you think New Balance will launch a full Cooper Flagg signature sneaker before the end of the 2026-27 season?
New Balance unveils Cooper Flagg logo. New Balance has unveiled a new Cooper Flagg logo. The New England athletic apparel company released the logo Thursday. It features a stylized "CF," with a pine tree design on the "C," an homage to the Newport phenom's Maine roots. "The logo design represents me. It connects to my name, but also to my roots, which is something that was really important to me," Flagg said in a statement. "Where I'm from, there are a lot of trees, so you'll see the pine tree cutouts on the side as a reminder of staying true to who I am and where I grew up. I wanted to include hints of Maine while keeping the design clean and something that feels like me." In 2024, Flagg signed an endorsement deal with New Balance while still a player at Duke University. New Balance released its first Flagg exclusive shoe last year. After inking the deal, Flagg signed with the NBA's Dallas Mavericks. With the Mavericks, Flagg averaged 21 points per game, the most for any rookie; became the youngest player to score 50 points in a single NBA game; and is the second-youngest to score 1,000 points. The top draft pick ahead of last season, Flagg went on to become the second-youngest Rookie of the Year, behind only Lebron James. Last month, a Flagg trading card sold for more than $8 million at an auction, making it the fifth most expensive sports card sale ever, just edging out a Honus Wagner card that sold four years ago for $7.25 million.
New Balance opens flagship store on Auckland's Queen St as local arm targets growth. Multimedia Business Reporter · NZ Herald · 4 Oct, 2026 11:00 AM 5 mins to read New Balance is opening its first full-price retail store on Auckland's Queen St, the first of several as part of a wider expansion. Global footwear and clothing brand New Balance will open a full-price flagship store on Auckland's Queen St as part of a wider store rollout, as the company seeks to lift the brand's local performance. The 120-year-old company has had a long presence in the New Zealand market, with the first Unlock all articles by subscribing to this international offer All-Access weekly. Herald Premium, Viva Premium & The Listener
Title: GRAND COLLECTION X NEW BALANCE NUMERIC. New York based brand, Grand Collection, has teamed up with New Balance Numeric to create a collection of footwear and apparel that embodies Grand's attention to simple details on premium materials. Both the 770 and the 508 feature a super high quality black leather with embossed branding that is accented with a Duffel Bag green suede. This color scheme is reflected in the fleece garments that include a sweatpant and sweatshirt, both highlighted by a heavy weight and YKK zippers at the pockets. Click the images to check the full collection that's available now.
New Balance debuts the 204L in "Truffle Salt" Blending '70s slimness and 2000s tech aesthetics. The low-profile "Truffle Salt" silhouette combines indoor soccer cues with premium suede and mesh construction. Summary. New Balance has introduced the 204L silhouette featuring a "Truffle Salt" colorway The low-profile model merges '70s running slimness with 2000s tech textures and indoor soccer cues The lifestyle sneaker officially releases on October 1, 2026 via New Balance Name: New Balance 204L "Truffle Salt" Colorway: Truffle Salt/Fast Track SKU: U204L8WR MSRP: $120 USD Release Date: Available Now Where to Buy: New Balance New Balance has officially introduced the 204L in "Truffle Salt/Fast Track", an all-new low-profile silhouette rooted in streetwear style. Drawing design cues from indoor soccer footwear, '70s track runners, and 2000s technical aesthetics, the versatile model launches on October 1, 2026. The sneaker features a multi-piece upper constructed from premium "Truffle Salt" suede, mesh, cow leather, and patent leather accents. Accented with arced lines across the embossed overlay, the upper integrates screen-printed graphics along the saddle alongside a double-stacked suede and reflective "N" logo on the side panels. Underfoot, the low-profile silhouette is built with an EVA outsole that merges a 2000s-inspired strike path with a '70s-influenced tread pattern. The resulting construction balances slim structural proportions with technical texture and everyday wearability. The New Balance 204L "Truffle Salt" drops on October 1, 2026.