CHAGEE

Global fresh milk tea franchise

User Growth Senior Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in user growth or membership management.
Experience in cross-border or multi-market environments is a strong plus.
Strong problem-solving skills, innovative thinking, and the ability to learn and adapt quickly.
Excellent analytical skills; proficiency in SQL is required, while Excel proficiency is a strong plus.
Excellent communication and collaboration skills, with project management experience.
Experience in team management or coaching.
Familiarity with the food and beverage or retail industry.
Full professional proficiency in written and spoken Mandarin and English.

Responsibilities

Drive user growth for the Direct-to-Consumer app business and own Monthly Active User targets across the APAC region, covering new-user acquisition and existing-customer retention.
Analyze market data to identify growth opportunities and bottlenecks, and design and implement localized user-acquisition, activation, and retention strategies.
Systematize proven growth playbooks and replicate them across APAC markets to achieve scalable results.
Establish a core metrics dashboard and continuously optimize strategies through A/B testing and data analysis to enable rapid iteration.
Work effectively with Marketing, IT, operations, and other departments.
Lead country teams to ensure project execution.
Communicate clearly with teams across APAC and work effectively in a multicultural environment.

Desired Qualifications

Experience as a User Growth Product Manager in the e-commerce, internet, or gaming industries is preferred.
Offline-to-online experience is a plus.

JD wise, we still use this?

The APAC DTC User Growth Manager is to drive user growth for our Direct-to-Consumer (DTC - APP) business. This role will be fully responsible for the Monthly Active User (MAU) targets across the APAC region, encompassing both new user acquisition and existing customer retention. The ideal candidate is a strategic thinker with strong analytical skills and the ability to rapidly scale successful playbooks across diverse markets.

Key Responsibilities:

Develop and execute growth strategies: Analyze market data to identify growth opportunities and bottlenecks. Design and implement localized strategies for user acquisition, activation, and retention.
Cross-market scaling: Systematize proven growth playbooks and rapidly replicate them across other APAC markets to achieve scalable results.
Data-driven optimization: Establish a core metrics dashboard. Continuously optimize strategies through A/B testing and data analysis to enable rapid iteration.
Collaboration and leadership: Work effectively with Marketing, IT, operations and other departments. Lead country teams to ensure project execution.
Cross-cultural communication: Communicate clearly with teams across APAC and thrive in a multicultural work environment.

Qualifications:

5+ years of experience in user growth or membership management. Experience in cross-border/multi-market environments is a strong plus.
Strong problem-solving skills, innovative thinking, and the ability to learn and adapt quickly.
Excellent analytical skills, with proficiency in SQL, Excel is a strong plus.
Excellent communication and collaboration skills with project management experience.
Experience in team management or coaching.
Preference given to candidates with a background as a User Growth Product Manager in e-commerce, internet, or gaming industries.
Familiarity with the F&B, Retail industry. Offline-to-online experience is a plus.
Full professional proficiency in both Mandarin and English (written and spoken).

About the Company

CHAGEE

Global fresh milk tea franchise

CHAGEE is a global tea brand focused on fresh milk tea in modern teahouses. It uses a franchise model called '1+1+9+N': nine stores are tested directly before inviting unlimited franchisees, and it now operates over 6,400 teahouses worldwide. The core product blends fresh whole-leaf tea with fresh milk, supported by automated machines and a digital operations system to ensure fast, consistent service, along with transparent nutrition information for customers. The company aims to scale its model globally, maintain product quality and nutrition transparency, and become a leading global player in modern tea houses, with a Nasdaq listing under the ticker CHA.

Company size: 51-200
Company stage: IPO
Headquarters: Irvine, CA
Founded: 2017

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