Sales Manager - MICE

Job Location:

Anantara Riverside Bangkok Resort



Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

We are seeking an experienced and results-driven Sales Manager – MICE to be based in India and responsible for developing and growing the MICE market for Anantara Riverside Bangkok Resort and Avani+ Riverside Bangkok Hotel.

The successful candidate will focus on building strong relationships with MICE agencies, corporate clients, event organizers, travel partners, and key accounts in India, while generating business opportunities and driving overall hotel performance.

Key Responsibilities

• Develop and execute sales strategies to grow the India MICE market for both hotels.
• Identify and develop new business opportunities from MICE agencies, corporates, event organizers, and travel trade partners.
• Maintain and strengthen relationships with existing clients and key accounts.
• Conduct regular sales calls, client visits, presentations, site inspections, and business meetings.
• Generate leads and convert MICE opportunities into confirmed business.
• Prepare and follow up on proposals, quotations, contracts, and sales agreements.
• Work closely with the hotel’s Sales, Events, Revenue, Reservations, and Operations teams to ensure smooth delivery of MICE events.
• Represent both hotels at trade shows, sales missions, networking events, and industry events in India.
• Monitor market trends, competitor activities, and business opportunities within the India MICE market.
• Develop and maintain an effective sales pipeline and provide regular sales forecasts and reports.
• Achieve agreed sales targets for room nights, MICE revenue, and business production.
• Collaborate with the Bangkok-based sales team to maximize cross-selling opportunities between the two properties.
• Ensure all sales activities are aligned with the positioning and brand standards of both hotels.
• Travel within India and when required for sales activities, client meetings, and hotel events.

Qualifications

• Bachelor’s degree or equivalent in Hotel Management, Hospitality, Business Administration, Marketing, or a related field.
• Minimum 3–5 years of sales experience in the hospitality, hotel, travel, or MICE industry.
• Proven experience in handling the India market, preferably with a strong MICE portfolio.
• Existing network and relationships with MICE agencies, corporate clients, DMCs, PCOs, event organizers, and travel trade partners in India would be highly advantageous.
• Strong understanding of the Indian MICE and corporate travel market.
• Proven track record of achieving sales targets and generating new business.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Strong commercial awareness and ability to identify business opportunities.
• Proficient in Microsoft Office and sales-related systems/CRM.
• Fluent in English with strong written and verbal communication skills.
• Willingness to travel within India as required.
• Self-motivated, proactive and results-oriented

Not the right fit?  Set up email alerts as new job postings become available that meet your interest!