Cardlytics partners with banks to run their banking rewards programs and uses the data from consumer spending to power targeted digital advertising. It helps banks increase customer loyalty and engagement, while giving marketers detailed insights into how people spend and which ads influence purchases. The platform works by integrating with financial institutions to access secure spending data, which Cardlytics then uses to tailor ads and measure how those ads affect sales. Its two-sided model earns revenue from banks for managing rewards programs and from marketers for delivering data-driven advertising campaigns. Cardlytics aims to connect financial institutions, marketers, and consumers through precise, spend-based marketing that boosts customer engagement and sales impact.
Company Size
201-500
Company Stage
IPO
Headquarters
Atlanta, Georgia
Founded
2008
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