Manager – Facebook Growth & Engagement

The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company — we turn the chaos of sales, coupons, and promo codes into the smartest way for millions of shoppers to save. They come back to us before they buy, and we're hiring the people who'll keep them coming back. We move fast, care deeply about our audience, and believe the best work happens when smart people bring clarity, creativity, and real accountability.

You may have noticed that our headquarters are in Boise, ID, but our workforce is fully remote in the following states: Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.

Overview

Facebook is KCL’s largest traffic driver and a critical lever for both audience growth and revenue. As the Manager, Facebook Growth & Engagement, you will own the strategy, execution, and performance of this channel end-to-end. This role is equal parts strategic and operational: you’ll lead a high-volume, always-on content engine while continuously optimizing performance through testing, data analysis, and rapid iteration.

You’ll manage a team responsible for content distribution and engagement, while partnering cross-functionally with content, product, and marketing teams to ensure Facebook is effectively driving business outcomes. In a fast-moving, algorithm-driven environment, you’ll balance real-time decision-making with long-term strategy—identifying scalable growth levers, improving monetization efficiency, and ensuring KCL remains competitive as the platform evolves.

Key Responsibilities

• Own Facebook as a high-volume, performance-driven channel responsible for driving traffic and supporting revenue at scale. Define and evolve the channel strategy across content distribution, engagement, and monetization with a focus on maximizing clicks, out-clicks, and reach. Identify and scale repeatable growth levers, turning successful experiments into standardized playbooks.

• Own day-to-day performance against core KPIs, including clicks, out-clicks, engagement, and reach. Build and operate a continuous testing roadmap across post timing, format, creative, and messaging. Translate data into clear, actionable insights and make fast, informed decisions in a real-time environment. Establish reporting systems that provide visibility at both the post and channel level, and foster a strong test-and-learn culture across the team.

• Manage and develop a team responsible for operating a high-volume Facebook channel. Build workflows that support posting at scale (4+ posts per hour) while maintaining quality and accuracy. Create clear accountability structures, coach team members on performance ownership and content instincts, and step in as needed during high-priority or high-volume moments.

• Oversee engagement strategy and execution across user-facing touch points, including comment moderation, direct messaging, and support workflows. Ensure a responsive, high-quality, and brand-aligned user experience. Act as an escalation point for complex or sensitive interactions, and lead the growth and engagement strategy for Facebook Groups, emerging platforms and external communities. Identify opportunities to scale engagement through automation without compromising brand voice.

• Own the execution and performance of monetization strategies on Facebook. Partner with content and discovery teams to amplify revenue-driving content and optimize post cadence, format, and distribution. Oversee sponsored and boosted content execution, ensuring campaigns deliver against performance goals. Continuously refine how monetized content is presented to maximize performance while maintaining user trust.  Analyze performance data to provide actionable insights that inform content prioritization and monetization opportunities.

• Serve as the primary point of accountability for Facebook performance and user sentiment across the organization. Partner with content, product, sales, and marketing teams to align on priorities and ensure Facebook supports broader business goals. Influence content strategy through performance insights, and proactively identify and resolve gaps in user experience, tracking, or platform functionality.

Success In This Role Looks Like

In the First 90 Days

• Facebook channel operations are running smoothly with clear ownership of strategy, reporting, and execution. 

• A structured testing roadmap is in place and actively generating insights. The team is aligned, accountable, and performing at a high level.

Ongoing Success

• Consistent growth in clicks from the channel and subsequent outgoing clicks from KCL referred by Facebook, alongside improved Meta Monetization efficiency and affiliate revenue contribution. 

• Strong engagement rates and continued audience growth across Facebook pages and groups. 

• A proactive, data-driven approach to platform changes, supported by a high-functioning, autonomous team.

Ideal Background

• 5–8+ years of experience in social media, with deep expertise in Facebook performance and traffic generation. 

• Proven track record of scaling high-volume posting strategies and driving measurable growth. 

• Experience managing teams in fast-paced, high-pressure environments.

• Strong analytical skills with the ability to translate data into action. 

• Deep understanding of Facebook algorithms, engagement drivers, and content performance. 

• Experience with testing frameworks, reporting tools, and social platforms.

• Background in e-commerce, digital media, or deal-driven content strongly preferred, with a strong understanding of value-conscious audiences and the behaviors that drive clicks and conversions.

Traits That Thrive at KCL

Own It Out Loud (Humility): We build trust through honest ownership and visible effort to do better — not by pretending we never miss.
Deliver Outcomes That Matter (Impact): We define success by results that move the business forward, not just activity or intention.
Drive Momentum (Initiative): Momentum is a team sport — we step in, bridge gaps, and clear blockers instead of waiting for someone else.
Clear Is Kind (Candor): We give feedback with honesty and empathy, knowing that real growth starts with real talk.
Shared Success (Generosity): We go the extra mile for your teammates, our shoppers, and our partners—because that’s who we are.

Benefits

We believe in taking care of our team—both at work and beyond. Here’s a quick look at what we offer:

• Base Salary: $65,000-$75,000

• 💻 Home Office Perks – We set you up for success with a company-provided laptop.

• 💰 Financial & Retirement Benefits – A 401(k) with a 4% company match and multiple bonus opportunities.

• 💡 Community & Culture – Regular team check-ins, company-wide meetings, and a commitment to giving back through our KCL Foundation and service initiatives.

Physical Requirements

• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.

• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.

• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.

• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.

• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned

• The worker is subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes.

About KCL

KCL is an equal opportunity employer. We're committed to a workplace where every colleague feels empowered to be their authentic self, and we make hiring and employment decisions based on merit and qualifications. We do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, marital status, genetic information, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. By completing that application process, someone from our organization will reach out to you to learn more.

KCL participates in E-Verify: Notice of Participation in E-Verify (Notice in Spanish); Notice of Right To Work: E-Verify (Notice in Spanish)