Full-Time
Growth Marketing Manager
Posted on 1/18/2023
Probiotic skincare brand offering clean, effective products.
Senior
New York, NY, USA
- 5+ years in growth marketing - working directly on large scale, complex paid search campaigns in a data-driven, fast paced and results oriented organization (in-house or at an agency)
- Hands on experience managing complex Google Shopping campaigns for a Direct-to-consumer brand
- Experience / perspective on implementing emerging ad types within Google ecosystem (i.e. Pmax)
- Knowledge of SEO best practices- on and off-page, keyword research, tagging, schema, etc
- Comfortable working with 6-figure monthly budgets
- Insatiably curious about what makes customers tick - you are always looking for new creative ideas and tests
- Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker
- Hands on experience and a strong POV of third party search tools such as Search Ads 360, Marin or Kenshoo
- Strong experience and understanding of A/B testing frameworks and best practices
- Outstanding written and oral communication skills
- Hands on experience with AMS a plus
- Manage and own all aspects of Paid Search across different platforms (Google, Google Shopping, Bing etc) including strategic direction implementation and analysis to help drive aggressive growth of TULA.com
- Own forecasting, spend pacing & budget management across all paid search campaigns to ensure efficient, sustainable growth
- Own channel expansion efforts with new ad types, namely PerformanceMax campaigns
- Refine existing LTR (lifetime revenue) model to fuel growth of high value customers
- Partner with Product Development and Brand Marketing to brainstorm, identity, craft and perfect key messages for TULA overall and each product specifically to drive efficient customer acquisition
- Work closely with our agency partners and internal development team to monitor key SEO KPIs and track progress made from on-site product display page and collection optimizations
- Develop and execute a testing roadmap across all paid search platforms, ad units audiences & tactics throughout the paid social funnel
- Conduct detailed keyword research to identify new opportunities for expanded audience reach via SEM and organic SEO
- Partner with TULA's internal dev team to implement SEO best practices- on and off-page
- Report on all major KPIs and share results, learnings and insights with the full TULA team to continually optimize results
- Manage TULA's ongoing agency relationship to manage AMS & DSP campaigns to support the growth efforts of our Amazon 3P business
TULA Skincare, a leader in probiotic skincare and wellness, leverages clean and clinically effective products to help customers achieve skin confidence and overall health balance. The company's digital-first approach and strategic retail partnerships with major outlets like ULTA Beauty, Sephora, and Amazon, extend its reach globally, demonstrating its competitive edge in the market. With a fully remote team boasting experience from top consumer startups and beauty companies, and the backing of Procter & Gamble's Specialty Beauty division, TULA fosters a culture of technical innovation and industry leadership.
Company Stage
M&A
Total Funding
$12.2M
Headquarters
New York, New York
Founded
2014