Full-Time
Growth Marketing Manager
Paid Search
Posted on 1/18/2023
Probiotic skincare products, promotes skin balance
Senior
New York, NY, USA
- 5+ years in growth marketing - working directly on large scale, complex paid search campaigns in a data-driven, fast paced and results oriented organization (in-house or at an agency)
- Hands on experience managing complex Google Shopping campaigns for a Direct-to-consumer brand
- Experience / perspective on implementing emerging ad types within Google ecosystem (i.e. Pmax)
- Knowledge of SEO best practices- on and off-page, keyword research, tagging, schema, etc
- Comfortable working with 6-figure monthly budgets
- Insatiably curious about what makes customers tick - you are always looking for new creative ideas and tests
- Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker
- Hands on experience and a strong POV of third party search tools such as Search Ads 360, Marin or Kenshoo
- Strong experience and understanding of A/B testing frameworks and best practices
- Outstanding written and oral communication skills
- Hands on experience with AMS a plus
- Manage and own all aspects of Paid Search across different platforms (Google, Google Shopping, Bing etc) including strategic direction implementation and analysis to help drive aggressive growth of TULA.com
- Own forecasting, spend pacing & budget management across all paid search campaigns to ensure efficient, sustainable growth
- Own channel expansion efforts with new ad types, namely PerformanceMax campaigns
- Refine existing LTR (lifetime revenue) model to fuel growth of high value customers
- Partner with Product Development and Brand Marketing to brainstorm, identity, craft and perfect key messages for TULA overall and each product specifically to drive efficient customer acquisition
- Work closely with our agency partners and internal development team to monitor key SEO KPIs and track progress made from on-site product display page and collection optimizations
- Develop and execute a testing roadmap across all paid search platforms, ad units audiences & tactics throughout the paid social funnel
- Conduct detailed keyword research to identify new opportunities for expanded audience reach via SEM and organic SEO
- Partner with TULA's internal dev team to implement SEO best practices- on and off-page
- Report on all major KPIs and share results, learnings and insights with the full TULA team to continually optimize results
- Manage TULA's ongoing agency relationship to manage AMS & DSP campaigns to support the growth efforts of our Amazon 3P business
TULA Skincare stands out as an attractive workplace due to its use of probiotic extracts and superfoods in developing skin care products that promote balance and hydration. As a leader in probiotic skincare, the company offers a dynamic and forward-thinking environment, with its products distributed through prestigious retailers like Sephora, ULTA Beauty, and internationally through Mecca and SpaceNK. This distribution success suggests a robust operational structure and offers employees the chance to work in a thriving, global market setting.
Company Stage
M&A
Total Funding
$12.2M
Headquarters
New York, New York
Founded
2014