Junior CRM Manager

Job Description

The duration of the contract will be 2 years.

As Junior CRM Manager at bitiba, you support the execution and optimization of data-driven customer lifecycle initiatives to drive retention, engagement, and customer value. 

You work closely with CRM, Marketing, and Category teams to analyze customer behavior, improve campaign performance, and contribute to scalable growth initiatives across markets. 
 

Main Responsibilities 

• Support the identification and execution of CRM-driven growth levers across the customer lifecycle (e.g. activation, retention, reactivation)  
• Analyze customer behavior, campaign performance, and segmentation to derive actionable insights for improving engagement and retention  
• Support the planning and optimization of CRM campaigns (e.g. email, push) in close collaboration with central CRM and marketing teams 
• Monitor and report CRM-related KPIs (e.g. retention, at risk, AOV, CR) to assess impact of initiatives 
• Collaborate with Category Management and Campaign team to align CRM activities with commercial priorities and campaigns  
• Contribute to A/B testing and continuous optimization of CRM Mailings and strategies based on performance insights 
• Support the development of business cases and initiatives to improve customer value and engagement 
• Ensure execution excellence of CRM initiatives across markets and contribute to scalable, efficient processes  

Qualifications

• First experience (internship or 1–2 years) in CRM or e-commerce,  
• Strong analytical mindset with the ability to work with data and derive actionable insights 
• Basic understanding of CRM metrics (e.g. retention, customer lifetime value, at risk rate) 
• Interest in customer lifecycle management and personalization strategies 
• Structured, hands-on working style with strong attention to detail 
• Ability to collaborate across teams (CRM, Marketing, Category Management) 
• Proactive mindset with willingness to learn in a fast-paced environment 
• Practical experiences with CRM platforms (e.g. Braze, Selligent, Mailjet or similar tools), including campaign setup and audience segmentation is a plus. 
• Bachelor’s degree in Business, Marketing, Analytics or a related field 

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation: We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

Compensation: 42200 to 58100 (EUR) (YEARLY)