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Dentsu

Marketing analytics and digital advertising solutions

Senior Salesforce Marketing Cloud Consultant

Implementation & Technical Account ManagementUpdated on Nov 13
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • At least 3 years of hands-on experience designing and executing marketing campaigns within Salesforce Marketing Cloud.
  • Familiarity with the broader Salesforce CRM ecosystem.
  • A strong background in database management and automation software.
  • Strong analytical skills to evaluate marketing automation performance and implement technological advancements.
  • Advanced English proficiency.

Responsibilities

  • Investigate, create, and recommend innovative marketing automation and marketing technology solutions.
  • Analyze marketing automation and marketing technology implementations.
  • Assist with high-level architecture design for marketing automation and marketing technology implementations by selecting suitable platforms.
  • Implement infrastructure and functional cloud marketing architecture.
  • Create policies for activating automated communications that map the customer journey.
  • Perform basic functional and specialized marketing tasks.
  • Ensure automated cloud communication activations are effectively utilized.
  • Decide which processes should be executed in the cloud for marketing automation implementations.
  • Determine the assets and organization of automations that best fit the cloud implementation.
  • Provide functional consulting services to ensure automated communication processes run smoothly.
  • Implement automated communications and marketing automation processes to meet customer needs at various touchpoints.
  • Implement technological advancements and marketing technology solutions.
  • Conduct test trials, diagnose errors, and resolve issues involving marketing automation and marketing technology tools.
  • Document processes and track system performance metrics.

Desired Qualifications

  • Experience with AMPscript.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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