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More families willing to pay extra for accessible travel options. Families willing to pay extra for accessible travel options as demand grows, with 78% prioritizing inclusive arrangements for multigenerational trips. Families increasingly accept higher travel costs to ensure their trips accommodate accessibility needs, even as the travel sector faces challenges in meeting this demand. Research from Fora indicates that 78% of families planning multigenerational travel would spend more to guarantee their arrangements suit everyone involved. The findings come from surveys of 1,359 travel advisors and 2,592 U.S. consumers, revealing that 55% of families with accessibility requirements - whether related to mobility, dietary restrictions, or sensory preferences - prioritize these considerations in their travel plans. This willingness to pay extra far surpasses broader trends in multigenerational travel, where only 42% of consumers would increase their per-person spending. Travel advisors are already adapting, with 67% having booked trips for clients with accessibility needs in the past year, and 48% reporting a rise in demand over the same period. These bookings are not limited to budget travel; 44% of advisors noted that their largest accessible booking exceeded $10,000, while 78% observed that such trips match or exceed their average client expenditure. Over half (52%) have arranged cruises for clients with accessibility needs, and 48% have secured luxury hotel stays for them. Client loyalty appears stronger in this segment as well. Fifty-five percent of advisors reported that clients with accessibility needs return more frequently than average, and 90% of consumers who worked with an advisor on such a trip said they would use that advisor again, compared to 68% for other travel types. The need for accessible travel extends beyond older adults; while 64% of families cited an aging relative, 36% included adults aged 18 to 64, and 23% involved children or teenagers. One in five families reported accessibility needs spanning multiple generations. The primary obstacle is not cost but the lack of reliable information. Eighty-six percent of consumers said confirming accessibility details before booking is essential, yet 90% of advisors stated that online listings are often incomplete, outdated, or contradictory. Excursions and activities (47%) pose the greatest difficulty in researching, followed by hotel room and bathroom specifics (44%) and on-property access (41%). Even when advisors verify details in advance, 31% of clients arrive to find promised features missing or unusable. This disconnect highlights a growing gap between demand and supply. Advisors handling more than 10% of their business in accessible travel are three times more likely to struggle finding suitable options than those with smaller shares, 73% versus 43%. The issue stems from inconsistent infrastructure and unclear information from suppliers, rather than a lack of expertise. Despite these challenges, progress has been made. Nearly half (47%) of advisors say the industry has improved its accessibility efforts in the past two years, with hotels (40%) leading the way, followed by cruise lines (25%). Among cruise brands, Royal Caribbean was most frequently mentioned (26%), with Celebrity Cruises (21%) and Norwegian Cruise Line (14%) also noted. On the hotel side, Disney dominated (40%), ahead of Hilton (14%) and Marriott (12%). Sandals and Beaches Resorts received particular recognition for their autism- and sensory-related accommodations. Industry progress and consumer survey methodology. The findings are based on two surveys conducted by Fora in collaboration with YouGov. The consumer survey ran online from July 24 to 28, while the advisor survey took place from August 5 to 17. These surveys provide insight into current trends and challenges in accessible travel planning.

Triumph Jets and Tehya Travel launch integrated private aviation and luxury travel planning for complex global journeys. September 11, 2026, 01:00 GMT Sister companies formalize one advisory relationship for private aviation, accommodations, yachts, ground logistics, and experiences. CHICAGO, IL, UNITED STATES, September 10, 2026 /EINPresswire.com/ - Triumph Jets, the private jet charter brokerage with offices in Chicago and Miami, and Tehya Travel, the Chicago-based luxury travel advisory, today announced integrated journey planning: a single advisory relationship through which clients can coordinate private aviation, hotels and villas, yacht charter, ground transportation, and experiences for complex global travel. The two companies share a founder in Arturo Gomez, common hospitality roots, and a service philosophy built on judgment, discretion, and disciplined execution. Under the integrated model, a client's request can enter through either company. From there, one internal team manages the full journey, presenting the client with complete information and a single point of coordination. The client never manages communication between two companies; the coordination happens entirely behind the scenes. The model formalizes how the teams already work. Before Tehya Travel carried its own name, the companies' first combined engagement was a California wine country trip: private accommodations in Sonoma, dining reservations, and winery visits, planned alongside the client's travel. Today the combined capability spans the globe, from a two-week Italian journey involving private aviation, city hotels, a Tuscan villa, drivers, guides, and yacht time on the coast, to a long-weekend escape that simply needs to run perfectly. "Clients don't experience their trip as an aviation piece and a travel piece. It's one experience," said Gomez. "Every itinerary has logistics, flights, ground transportation, timing. Our job is to remove the friction from all of it, so the client's attention goes where it belongs: their family, their friends, and the place they came to enjoy." Triumph Jets brings its formalized aircraft and operator vetting standards and more than a decade in the global charter market. Tehya Travel brings preferred rates, amenities, and recognition at leading hotels and resorts worldwide through its affiliation with Fora Travel, along with hands-on planning across Europe, the Caribbean, Mexico, Latin America, and beyond. Yacht charter is arranged globally through established partner relationships. Integrated journey planning is available immediately through either company. About Triumph Jets Founded in 2017 by hospitality veterans and entrepreneurs Arturo Gomez and Todd Rubin, Triumph Jets is a private jet charter company with offices in Chicago and Miami. The company arranges business and leisure travel worldwide, providing access to a broad range of aircraft through a network of approved charter operators. With a hospitality-first approach, Triumph Jets pairs experienced aviation guidance with personalized service, matching aircraft to each trip and coordinating the details around each client's needs. From the first conversation through arrival, the emphasis is on clear communication, thoughtful planning, and attentive care. About Tehya Travel Launched in 2026 by Arturo Gomez and Zachary Zisook and headquartered in Chicago, Tehya Travel is a luxury travel advisory specializing in personalized journeys worldwide. Combining genuine hospitality, trusted global relationships, and hands-on service, the team arranges accommodations, experiences, and travel logistics around each client's interests, preferences, and pace. Tehya Travel is powered by Fora Travel. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: September 11, 2026, 01:00 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Arturo Gomez Triumph Jets

$1 billion travel agent platform Fora just landed its first CMO. Aug 5, 2026, 3:30 AM PT Destination: Fora. Fora Travel, the AI-powered platform that links travel agents (the human kind) with people planning their vacations, has appointed its first chief marketing officer, CMO Insider can exclusively reveal. Alanna Gregory has joined the company from Block, where she was VP of marketing. The hire comes on the heels of Fora raising $60 million in a funding round at a $1 billion valuation. The company said it would use those funds to bolster the AI tools it offers its travel planners. Gregory told me her immediate marketing priorities are threefold: building an iconic brand, growing its advisor network, and developing a "best in class" sales and marketing organization. Fora's consumer play. Fora offers travel advisors tech tools and training to help them build their businesses in exchange for a cut of their sales and an annual fee. Travelers looking for an agent fill out a short questionnaire about their ideal getaways before being matched. The company said it has more than 15,000 advisors who have booked more than $3 billion in travel since its founding in 2021. Allen Adamson, cofounder of the marketing firm Metaforce, told me that while Fora has made ground with investors and advisors, it still needs to work on building its consumer brand. "The CMO's job is to make a promise to travelers. Fora does not have one yet. Advisors know Fora. Travelers do not," he said. Fora is up against formidable competition, from well-known travel brands like Expedia and Airbnb, to the AI chatbots consumers increasingly use to plan their trips. Adamson said Fora's promise needs to center on the experience that machines can't fake: "The judgment of someone who's been there and done that, and trust." Gregory said Fora's marketing is focused on building the future of human expertise in travel. Its core market is millennials, who are often juggling the logistics of traveling with multigenerational families, she added. Gregory is designing Fora's marketing organization 'for the AI era' AI is still top of mind. Gregory said Fora is investing heavily in its Reddit presence, where many of its advisors are active, given that the platform is often highly cited by LLMs. She's also focused on designing the marketing team "for the AI era." From product marketers to data experts, the team will contribute to a centralized "context library" database containing materials on brand messaging, audience personas, and sales call transcripts, so that the entire organization is training on the same data and can automate some of their work. Fora has already produced some buzzy marketing in the past, mainly focused on partnerships, such as its tie-up with the luggage brand Away and its launch of a concierge service with the dog-friendly airline Bark Air. Gregory said she intends to draw on inspiration from her time working on Block's Cash App, which she said was "completely unafraid to take big, bold bets" such as its launch of the browser-based game "Cash Apples," which had a $500,000 prize pool. "It was highly contested within the creative marketing organization, and we stuck by it," Gregory said. "It was a hit." Gregory said that the Fora brand will similarly begin testing new marketing formats and "maybe take some of those bold bets."