Associate Marketing - CRM & Campaigns

Job Description

About the Role

We are looking for a proactive, detail-oriented and digitally savvy Marketing Executive to support CRM and integrated marketing campaigns for Carousell Luxury and LuxLexicon.

Based in Kuala Lumpur, you will work closely with our Singapore-based marketing, creative, social media and operations teams to deliver customer engagement initiatives across the Carousell marketplace, e-commerce websites and other digital touchpoints.

The role focuses on CRM & Customer Engagement (50%), Campaign Planning & Execution (35%), and Marketing Reporting & Operations (15%).

We are looking for someone who can independently manage multi-channel CRM campaigns, coordinate marketing initiatives and effectively leverage AI tools to streamline workflows, improve productivity and enhance campaign execution.

1. CRM & Customer Engagement (50%)

• Plan and execute CRM campaigns across multiple customer communication channels, including email marketing, push notifications, Carousell direct messages (CarouDM) and in-app marketing messages.
• Manage end-to-end CRM campaign execution, including copywriting, audience segmentation, content preparation, campaign configuration, scheduling, deployment and post-campaign reporting.
• Execute CRM campaigns across the Carousell marketplace and Shopify e-commerce ecosystem, using platforms such as CleverTap, Klaviyo and internal campaign management tools.
• Build, edit, customise and troubleshoot HTML-based EDM templates, ensuring accurate content, images, CTAs, tracking links and responsive layouts.
• Build and maintain campaign landing pages (LEGO pages), in-app promotional banners and other relevant digital marketing touchpoints.
• Manage CRM communications for promotional campaigns, new arrivals, customer acquisition, customer retention and other business initiatives.
• Support customer lifecycle marketing initiatives, including audience segmentation, automated customer journeys, abandoned checkout and winback campaigns.
• Coordinate CRM campaign calendars, audience targeting, communication schedules and deployment approvals.
• Ensure accurate implementation of campaign tracking links, deeplinks and UTM parameters where applicable.
• Conduct thorough quality assurance checks across all CRM touchpoints, including copy accuracy, audience selection, promotional mechanics, URLs, visual assets, mobile responsiveness and scheduling.
• Monitor CRM engagement and conversion performance, identifying opportunities to improve customer communications and campaign effectiveness.
• Leverage AI and automation tools to streamline CRM workflows, reduce repetitive manual tasks and improve cross-channel campaign coordination.

2. Campaign Planning & Execution (35%)

• Support the planning and execution of integrated marketing campaigns across online and offline channels.
• Coordinate campaign timelines, promotional mechanics, messaging and deliverables with internal stakeholders.
• Work closely with creative, social media and operations teams to develop campaign assets, marketing materials and customer-facing communications.
• Prepare creative briefs and coordinate design requests to ensure timely delivery of campaign assets.
• Support seasonal promotions, retail activations, livestream campaigns and other business initiatives.
• Maintain and update marketing calendars to ensure campaigns and communications are properly scheduled.
• Assist in developing campaign ideas and identifying opportunities to improve customer engagement and campaign effectiveness.
• Effectively leverage AI tools for campaign ideation, copywriting, content adaptation, research and A/B testing opportunities.
• Ensure campaigns are executed accurately, consistently and within agreed timelines.

3. Marketing Reporting & Operations (15%)

• Prepare weekly and monthly CRM and campaign performance reports, highlighting key results, trends, insights and recommendations.
• Track campaign engagement, traffic and conversion metrics across relevant marketing channels.
• Use AI-powered tools to simplify data consolidation, streamline recurring reports and improve reporting efficiency.
• Identify opportunities to connect, consolidate or streamline workflows across different CRM tools and marketing platforms, collaborating with relevant technical teams where necessary.
• Maintain marketing trackers, reporting files, campaign documentation and standard operating procedures.
• Support basic website content updates, promotional checks and other marketing operational tasks.
• Assist with ad-hoc marketing initiatives and projects assigned by the Marketing Team

Qualifications

Requirements

• Minimum 2 years of relevant experience in CRM, digital marketing, campaign marketing or a related field.
• Proficiency in HTML is mandatory, including hands-on experience editing, customising and troubleshooting HTML-based email templates.
• Hands-on experience executing CRM campaigns across one or more channels, such as email marketing, push notifications, in-app messaging or direct messaging.
• Familiarity with CRM or marketing automation platforms such as CleverTap, Klaviyo, Braze, Mailchimp or equivalent.
• Ability to effectively leverage AI tools in day-to-day marketing workflows, incorporating them into existing work processes to improve efficiency, productivity and overall execution.
• Practical experience using AI tools to support tasks such as content development, campaign planning, reporting, data analysis or workflow optimisation.
• Good understanding of customer segmentation, campaign scheduling, engagement metrics and digital marketing fundamentals.
• Experience coordinating campaign assets, landing pages and customer-facing marketing communications.
• Strong organisational and project coordination skills, with the ability to independently manage multiple campaigns and deadlines.
• Excellent attention to detail, particularly when reviewing customer-facing communications, campaign content, audience targeting, tracking links and deployment settings.
• Strong written and verbal communication skills in English.
• Comfortable using Google Workspace, spreadsheets and basic marketing reporting tools.
• Proactive, resourceful and able to work independently while collaborating with cross-functional teams across different locations.

What We're Looking For

• Strong ownership: Someone who can independently manage CRM campaigns and assigned projects from planning through execution and reporting.
• Attention to detail: Someone who consistently checks their work and takes responsibility for the accuracy of marketing communications.
• Multi-channel adaptability: Someone comfortable learning and operating different CRM platforms, marketing tools and communication channels.
• AI-forward mindset: Someone who actively incorporates AI into everyday workflows and identifies opportunities to work more efficiently and productively.
• Good coordination skills: Someone who communicates effectively across teams, manages competing priorities and keeps campaign deliverables on track.
• Analytical curiosity: Someone who is comfortable reviewing campaign results, identifying trends and recommending practical improvements.
• Proactive and resourceful: Someone who anticipates deadlines, flags potential issues early and takes initiative to improve existing processes.

Additional Information

Good to Have

• Experience in e-commerce, marketplaces, fashion or luxury retail.
• Experience with multi-channel CRM platforms, mobile app marketing or customer lifecycle automation.
• Familiarity with Shopify, landing page builders and CSS.
• Basic knowledge of Meta Ads Manager and/or Google Ads, including campaign setup, monitoring and key advertising metrics.
• Familiarity with Google Analytics 4, UTM tracking and marketing attribution.
• Exposure to AI-assisted reporting automation, CRM integrations or process improvement projects.
• Experience supporting customer retention initiatives or loyalty programmes.

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.