Assistant Marketing Manager

Overview

One of South Florida’s most iconic properties, Pier Sixty-Six has been transformed as the new social harbor of Fort Lauderdale. Set on 32 waterfront acres along the Intracoastal Waterway, Pier Sixty-Six is a world-class resort with over 325 guest rooms, suites and residences; 12 dining destinations including Florida’s legendary rotating cocktail lounge, Pier Top, perched on the 17th floor of the property's spire-crowned tower; Zenova Spa & Wellness, which spans 13,000 square feet and boasts the region’s first snow room; 40,000 square feet of event space; a marina promenade featuring a curated mix of restaurants, retailers and offices; and the first residential offerings at Pier Sixty-Six featuring 88 luxury condominiums and resort residences. The 164-slip Marina continues to be a host site for the Fort Lauderdale International Boat Show and home of the Superyacht Village. Every space is impeccably designed to both inspire and offer effortless ease—all delivered with exceptional service and refined touches resulting in truly extraordinary experiences.

The Resort is brought to life by more than 600 diverse and talented Team Members who create a new legacy by delivering memorable experiences and stellar service to our guests and residents. We foster a caring culture for our team, with state-of-the-art facilities, a first-class employee dining room, and—most importantly—a focus on you as an individual, including your welfare and wellbeing. Pier Sixty-Six invites dedicated, energetic, and polished hospitality enthusiasts eager for growth and stardom to join our team and enjoy highly competitive wages, comprehensive benefits, and a culture that honors and respects you.

Are you ready to help shape the future of travel and hospitality? Pier Sixty-Six is seeking an exceptional Assistant Marketing Manager to join our team. Working closely with the Director of Marketing, Sr. Marketing Manager and broader Marketing team, this role supports marketing initiatives across the resort, culinary outlets, marina, spa, club, residences and more, including social media, content creation, public relations, influencer relations, copywriting and digital marketing. This highly collaborative, hands-on role is ideal for a creative, organized marketer who can help bring the Pier Sixty-Six brand to life across channels while maintaining a consistent, elevated brand presence.

Responsibilities

Essential Duties & Responsibilities:

Social Media & Content

• Assist with the day-to-day execution of social media across Pier Sixty-Six Resort and its culinary and lifestyle outlets, working closely with the Sr. Marketing Manager and agency partners.
• Support social content planning, scheduling, publishing and community engagement across applicable platforms.
• Contribute ideas for social content, campaigns and storytelling opportunities that showcase the resort and its experiences.
• Capture high-quality photo and video content for social media and other marketing needs, including dining, events, activations, amenities and resort experiences.
• Assist with creating and editing short-form video and other social-first content.
• Help maintain social content calendars and coordinate assets, approvals and publishing needs with the Marketing team.
• Assist with social monitoring and community engagement.
• Assist with monitoring social performance and compiling insights to help inform future content.

Copywriting, Website & Brand Communications

• Draft and edit copy for social media, email marketing, website content, collateral, signage, event promotions and other marketing communications.
• Support the Marketing team in maintaining a consistent brand voice across guest-facing communications.
• Proofread marketing materials for accuracy, grammar, brand consistency and overall presentation.
• Assist with day-to-day website updates across Pier Sixty-Six and its many amplifier websites, including updating copy, imagery, offers, events, packages and other content.
• Help monitor website content for accuracy and identify opportunities for updates or enhancements, coordinating with the Marketing team and agency partners as needed.
• Assist with maintaining on-property channels, online listings and other third-party digital platforms to ensure information is current and consistent.

Public Relations & Influencer Support

• Support property and PR partners with media, influencer and content creator opportunities.
• Assist with coordinating media and influencer visits, including itineraries, reservations, on-property logistics, amenities, internal communication and post-stay/visit recaps
• Help identify relevant content creators and influencer opportunities that align with the Pier Sixty-Six brand.
• Assist with tracking influencer and media activity, deliverables and resulting content.
• Provide on-property support for media & influencer visits, scouts/tours, interviews, photoshoots, filming and other PR-related initiatives as needed.

Marketing & Creative Support

• Assist with the execution of integrated marketing campaigns, promotions, packages, events, signage and seasonal initiatives.
• Coordinate with internal departments and external agency partners to gather information, assets and approvals needed for marketing projects.
• Support the development and production of marketing collateral, signage, menus, digital assets and other creative materials.
• Assist with planning and coordinating photo and video shoots, including shot lists, schedules, talent, locations and on-property logistics.
• Help organize and maintain the photography, video and creative asset libraries.
• Assist with marketing needs surrounding resort programming, culinary events, partnerships and special activations.
• Help ensure marketing materials and digital channels remain current, accurate and aligned with brand standards.
• Provide administrative, billing and project coordination support to the Marketing team as needed.
• Perform additional tasks assigned by management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1+ years of experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.
• Proficiency in content creation, including photography, videography and editing, particularly using platforms such as Canva and CapCut to create engaging social media content and other marketing materials.
• Experience supporting and creating content for social media platforms, particularly Instagram and other visual-first channels.
• Strong photography and video content creation skills, with the ability to capture polished content using a smartphone and/or camera.
• Familiarity with social media scheduling, analytics and content management tools.
• Highly organized with the ability to coordinate multiple projects, deadlines and stakeholders.
• Strong interpersonal and communication skills with a collaborative, team-oriented approach.
• Comfortable working in a fast-paced hospitality environment where priorities may shift quickly.
• Flexibility to support occasional evening, weekend and holiday events, activations, shoots or media opportunities as needed.
• This position requires the candidate to work onsite.

As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program.
• Paid time off/sick time
• Participation in a 401(k) plan with a company match.
• Complimentary room nights at CoralTree Hospitality managed properties

Join us in creating unforgettable experiences for our guests, building vibrant communities and shaping the future of travel and hospitality. #lifeatpier #piersixtysixresort