Three to five years of experience in performance creative strategy or a closely related digital marketing discipline, with deep experience in paid social.
Experience collaborating with and providing constructive feedback to creative and strategic partners.
Deep experience in direct-response marketing, performance creative, briefing, and/or copywriting.
A strong portfolio demonstrating performance-focused creative strategy across consumer packaged goods, direct-to-consumer, and/or eCommerce brands.
Advanced analytical skills and the ability to translate data into strategic insights and recommendations.
Hands-on experience with Motion or comparable creative analytics tools.
Experience collaborating closely with media buyers, video editors, designers, and developers.
Strong communication skills and confidence presenting insights and recommendations to clients.
Ability to provide clear, constructive feedback and collaborate effectively across creative disciplines.
Ability to navigate ambiguity, solve complex problems, and drive initiatives forward independently.
Ability to stay organized, detail-oriented, and manage multiple workstreams in a fast-paced environment.
Responsibilities
Own and lead omnichannel creative strategy across assigned brands, including briefing, planning, execution, and performance analysis of testable creative assets.
Establish strategic direction for evergreen creative development, testing methodologies, and performance frameworks across accounts.
Translate complex performance data into clear, compelling narratives that explain creative impact, learnings, and next steps to clients and internal stakeholders.
Turn performance insights, customer research, brand positioning, and cultural trends into differentiated creative concepts, messaging angles, and hypotheses.
Collaborate with fellow Creative Strategists and cross-functional partners to strengthen strategic thinking and creative output.
Contribute to shared best practices, frameworks, and learnings across the Creative Strategy team.
Provide thoughtful peer feedback and share account-level insights to help improve work across the broader team.
Support onboarding and training initiatives as the Creative Strategy team scales.
Design and oversee creative testing roadmaps tailored to client goals and funnel stages, sequencing and structuring tests to maximize learning and performance impact.
Partner with Media teams to align creative testing volume and cadence with client budgets, performance goals, and learning priorities.
Ensure paid creative messaging aligns with the broader customer journey, including landing pages, offers, and relevant lifecycle touchpoints.
Lead in-depth creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging.
Translate creative performance and consumer behavior insights into clear hypotheses, iterations, and new creative concepts.
Surface creative wins, cross-account trends, and strategic learnings that can inform broader Creative and Media teams.
Own and lead performance creative strategy across assigned brands, including creative planning, briefing, testing, iteration, and performance analysis.
Provide strategic input on launches, promotions, and key moments, shaping messaging, positioning, and offer strategy.
Serve as a senior creative thought partner to internal teams and clients.
Translate successful client-level learnings into reusable frameworks and best practices for the broader team.
Contribute to developing and maintaining standard operating procedures, playbooks, training, and documentation for creative strategy, testing, and analysis.
Share relevant learnings, tools, and approaches that can improve team effectiveness.
Collaborate with department leaders to identify workflow improvements and opportunities to strengthen creative operations.
Desired Qualifications
Motion experience is strongly preferred.
An understanding of Meta and/or TikTok advertising ecosystems, including experience navigating Ads Manager and interpreting campaign performance, is preferred.
Previous media-buying experience across search and/or social is a plus.
About Lunar Solar Group:
Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.
Our Culture
We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.
Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.
Position Overview
The Senior Creative Strategist is responsible for owning creative strategy and performance across a portfolio of high-priority client accounts. This role sits at the intersection of Media and Creative, translating performance data, consumer insights, and business objectives into actionable strategic creative direction, testing strategies, and compelling client narratives.
The Senior Creative Strategist works closely with Creative, Media, Growth, and Account teams to develop high-performing creative strategies and contribute to shared best practices across the Performance Creative team.
What You’ll Do
Creative Strategy & Direction
Own and lead omnichannel creative strategy across assigned brands, including briefing, planning, execution, and performance analysis of testable creative assets.
Establish strategic direction for evergreen creative development, testing methodologies, and performance frameworks across accounts.
Translate complex performance data into clear, compelling narratives that articulate creative impact, learnings, and next steps to clients and internal stakeholders.
Turn performance insights, customer research, brand positioning, and cultural trends into differentiated creative concepts, messaging angles, and hypotheses.
Collaboration & Creative Excellence
Collaborate with fellow Creative Strategists and cross-functional partners to strengthen strategic thinking and creative output.
Contribute to shared best practices, frameworks, and learnings across the Creative Strategy team.
Provide thoughtful peer feedback and share account-level insights that can help improve work across the broader team.
Support onboarding and training initiatives as the Creative Strategy team scales.
Testing & Optimization
Design and oversee creative testing roadmaps tailored to client goals and funnel stages, ensuring tests are strategically sequenced and structured to maximize learning and performance impact.
Partner with Media teams to align creative testing volume and cadence with client budgets, performance goals, and learning priorities.
Ensure paid creative messaging aligns with the broader customer journey, including landing pages, offers, and relevant lifecycle touchpoints.
Performance Analysis & Reporting
Lead deep-dive creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging.
Translate creative performance and consumer behavior insights into clear hypotheses, iterations, and new creative concepts.
Surface creative wins, cross-account trends, and strategic learnings that can inform broader Creative and Media teams.
Cross-Functional Strategy & Collaboration
Own and lead performance creative strategy across assigned brands, including creative planning, briefing, testing, iteration, and performance analysis.
Provide strategic input on launches, promotions, and key moments, shaping messaging, positioning, and offer strategy.
Serve as a senior creative thought partner to internal teams and clients.
Internal Strategy & Process Improvement
Translate successful client-level learnings into reusable frameworks and best practices for the broader team.
Contribute to the development and maintenance of SOPs, playbooks, training, and documentation for creative strategy, testing, and analysis.
Share relevant learnings, tools, and approaches that can improve team effectiveness.
Collaborate with department leaders to identify workflow improvements and opportunities to strengthen creative operations.
What You’ll Bring
3-5 years of experience in performance creative strategy or a closely related digital marketing discipline, with deep experience in paid social.
Experience collaborating with and providing constructive feedback to creative and strategic partners.
Deep experience in direct-response marketing, performance creative, briefing, and/or copywriting.
Advanced analytical skills with the ability to translate data into strategic insights and recommendations.
Hands-on experience with Motion or comparable creative analytics tools; Motion experience strongly preferred.
Strong understanding of Meta and/or TikTok advertising ecosystems, with experience navigating Ads Manager and interpreting campaign performance is preferred. Previous experience media buying across search and/or social experience is a plus.
Experience collaborating closely with media buyers, video editors, designers, and developers.
Strong communication skills and confidence presenting insights and recommendations to clients.
Ability to provide clear, constructive feedback and collaborate effectively across creative disciplines.