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Soulhouse

On-demand wellness platform for in-home massage

Senior Social Media Manager

Social Media Strategy & Management +1Confirmed live in the last 24 hours
Full-time€52k /yr

About the Job

Requirements

  • The candidate should have 4–7 years of experience in social media management or content, ideally with brand and agency experience.
  • The candidate should have built and documented standards, standard operating procedures, and editorial processes, and be able to develop them further.
  • The candidate should be able to edit videos, develop formats, follow trends, and provide a portfolio demonstrating this work, including responsive ads, reels, and viral content.
  • The candidate should have independently managed social campaigns from concept through coordination of freelancers.
  • The candidate should use AI tools for workflows and automation and be able to understand and help develop concepts such as content agents.
  • The candidate should understand premium wellbeing brands and platforms including Instagram and TikTok, and translate community insights into decisions.
  • The candidate should use CapCut, Captions, Canva, Asana, Confluence, Claude, and other AI tools.
  • The candidate should be fluent in written German and English and write captions, ad copy, and campaign copy to a premium standard.

Responsibilities

  • The role owns the Soulhouse social channel, including editorial planning, quality assurance, brand consistency, and adherence to and development of the social playbook.
  • The role independently conceives and produces social content, including reels, responsive ads, viral formats, carousels, static content, and video edits, while adapting trends and formats for Instagram and TikTok.
  • The role monitors audience trends, comments, and wellbeing topics, derives insights, and feeds them into content planning and strategy.
  • The role develops guest formats and expert collaborations for the community.
  • The role independently manages social campaigns and brand moments from conception through evaluation, including briefing and directing external service providers.
  • The role builds an AI-supported content workflow with the tech team, including trend analysis, topic translation, Canva integration, and asset delivery.

Desired Qualifications

  • Experience with brands in self-care or fast-moving consumer goods.
  • Experience with creator collaborations and community formats.

About the Company

Soulhouse

On-demand wellness platform for in-home massage

Soulhouse operates an on-demand wellness booking platform in Germany, supplying certified massage therapists for private homes, offices, or Soulhouselocations. Clients customize bookings by choosing a therapist, massage style (more than 10 options), intensity, and add-ons like oils or music, with 60-minute sessions typically priced around €65–€69. Therapists are directly employed and undergo internal screening with at least three years of experience, ensuring consistent service quality, while a logistics-focused mobile team uses company cars to support at-home and on-site services. The company targets urban professionals, athletes, and wellness enthusiasts seeking convenient, high-quality care, and plans to expand from Hamburg and Berlin to nationwide Germany and eventually across Europe to become a leading provider of personalized, on-demand self-care and corporate wellness.

Company size
51-200
Company stage
Early VC
Total funding
$22M
Headquarters
Hamburg, Germany
Founded
2020

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