Social Media Content Marketer

About the Team:

Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see.

The Social Media & Content Marketer will join Grindr’s Social team and will sit at the intersection of internet culture, creativity, and execution. You will be responsible for translating what’s happening right now across pop culture, internet culture, and specifically gay internet culture into timely, fun, and culturally relevant content for Grindr’s social channels, in addition to supporting Grindr’s existing content campaigns through thoughtful posting strategies and supplemental content creation.

In this role you will help translate larger social strategy and campaigns into high-quality, platform-native execution. You will be a key steward of Grindr’s voice online, bringing sharp copy instincts, strong taste, and an understanding of the moments and conversations our community cares about. This role will partner closely with the Social team to ensure a consistent, on-brand tone of voice across content, community management, and direct messages. Together, you will identify and maximize opportunities for community engagement - whether through comments, reactive content, or other real-time interactions across Grindr’s social channels.

At Grindr, we operate in Grindr Mode. Moderately hardcore day-to-day, truly hardcore when it counts. It’s about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.

This is a hybrid role based in our Los Angeles or New York office and will require you to be in person on Tuesdays and Thursdays.

About the Job:

• Own the day-to-day social content calendar, including channel planning, scheduling, publishing, and maintaining a consistent, high-quality posting cadence.

• Identify emerging conversations, trends, memes, and cultural moments—particularly across LGBTQ+ digital spaces—and translate them into timely, platform-native, brand-aligned content.

• Develop witty, engaging, culturally fluent copy that brings Grindr’s distinctive voice to life across social channels.

• Partner with Design to brief and develop social assets, and create lightweight content independently when needed to capitalize on timely opportunities.

• Collaborate closely with the Social Media Community Coordinator to ensure content, comments, direct messages, and community interactions feel cohesive, on-brand, and responsive.

• Surface relevant creator and influencer opportunities, including emerging voices, formats, and cultural moments that could strengthen Grindr’s social presence.

• Track and report on social performance, including engagement, sentiment, audience retention, and audience conversations; use insights to optimize future content and channel strategy.

• Stay current on platform updates, evolving creator trends, emerging formats, and social-media best practices.

Role Requirements:

• 2–3+ years of experience in social media, digital content, or a related field, ideally in an agency or high-volume consumer-brand environment.

• Demonstrated experience managing social content calendars and publishing content across multiple platforms.

• Exceptional copywriting skills, with a proven ability to create funny, engaging, culturally relevant, and platform-native content.

• Deep understanding of internet culture, meme cycles, and online discourse, with strong fluency in LGBTQ+ culture and digital spaces.

• Experience using social publishing and analytics tools, such as Sprinklr, and applying performance data to improve content decisions.

• Strong organizational, communication, and cross-functional collaboration skills; able to manage multiple priorities in a fast-moving, less structured environment.

You May Thrive in this Role if You:

• Have agency experience and enjoy the pace, ambiguity, and high-volume nature of cross-functional creative work.

• Have helped build or maintain a bold, recognizable brand voice for a consumer-facing company.

• Bring strong instincts for “what’s next” online and can distinguish between a passing trend and a moment worth participating in.

• Have experience with community management, creator or influencer partnerships, and/or consumer-facing communications.

• Have basic design or video-editing skills using tools such as Canva, CapCut, or Adobe Creative Suite.

Benefits and Perks:

• Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.

• Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.

• Retirement: 401(k) with 6% match and immediate vesting.

• Compensation: Industry-competitive compensation, company bonus, and equity for every employee.

• Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.

• Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.

• Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

About Grindr:

Grindr is building the Global Gayborhood in your Pocket. With more than 15 million monthly active users, Grindr has become a fundamental part of the gay community and is charting a path to make the world more free, equal, and just.

As a public company, we're moving into the next chapter: becoming an AI-native organization that's redefining what's possible for our community. We're embedding AI into our product and operations, moving with startup speed while operating at scale.

Everything we do is rooted in impact for our users and outcomes for the business. This isn't social work, it’s impact through excellence. Business success is what gives us the power to serve our community and the seat at tables others can't reach. How we work is defined by Grindr Mode, our operating model that's moderately hardcore day-to-day and truly hardcore when it counts. We think like owners, drive real outcomes, create clarity through action, and push each other to go further than we thought possible.

We’re headquartered in West Hollywood with offices in the Bay Area, Chicago, and New York. Our work extends beyond the product through Grindr for Equality, our social impact initiative that's partnered with 100+ community organizations globally to advance safety, health, and human rights for LGBTQ+ people worldwide.

We're profitable, growing, and building a team of smart, driven people who bring different backgrounds, experiences, and perspectives to the work. Want to build technology at a massive scale that serves millions? Come join us!

Grindr is an equal-opportunity employer.

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