Home Renovation Content Marketer

Job Description

About the Role

This role is all about making Carousell the place Singapore homeowners think of when they renovate. You'll build and grow Carousell Home's dedicated renovation channels on Instagram, TikTok and Xiaohongshu, telling the stories of real homeowners, contractors and interior design firms who renovate through Carousell.

Content is the heart of this role, from finding the right stories to filming, editing and posting them. You'll also work closely with the Home Services marketing team and have a good grasp of our in-app campaigns, so you can turn what's running on the platform into social content that brings homeowners back to Carousell. This is a 12-month contract role.

What You Will Do

• Build and own dedicated Carousell Home renovation channels on Instagram and TikTok growing an audience of Singapore homeowners from zero.

• Plan and run the content calendar, publishing daily across IG Stories, posts, Reels and TikTok, from homeowner renovation journeys to merchant interviews and project showcases.

• Produce content end to end: find and screen homeowners and merchants to feature, brief them, plan storylines and storyboards, then film, edit and publish.

• Go on site with contractors and interior design firms to capture project photos and videos, and help merchants present their work better on Carousell.

• Manage the community by replying to comments, DMs and tags, and turning feature requests into new content.

• Understand Home Services in-app campaigns, such as push notifications, EDM and in-app placements, and adapt them into social content so each campaign reaches homeowners both on and off the app.

• Support campaign execution by producing assets and copy for in-app channels and brand campaigns.

• Set baselines in your first 60 days, then track and report on reach, engagement, renovation enquiries and quality leads, and use what you learn to sharpen the content.

• Experiment with AI tools to speed up ideation, scripting and editing, and to adapt content for different platforms.

Qualifications

What You Will Need

• Operate with a high degree of initiative, being creative and resourceful even with constraints.

• Able to manage ambiguity. Be hands-on, capable of taking ideas from concept to published content swiftly.

• 2–4 years of experience in content marketing or social media, with a portfolio of short-form video and social content you've planned, shot and edited yourself.

• Comfortable filming on location and directing homeowners and contractors on camera.

• Strong video and image editing skills with tools such as CapCut, Canva or Premiere Pro.

• A good grasp of in-app and CRM channels such as push and EDM, or the ability to pick them up quickly.

• Quickly identify what content works and iterate on next steps.

• Possess strong empathy for homeowners and a good intuition for content that resonates.

• Think and work in an AI-native way, using artificial intelligence to accelerate your output and testing processes.

• A real interest in home renovation and interior design. Having been through a renovation in Singapore yourself is a plus.

• An active social media presence on platforms like Xiaohongshu, and Mandarin for XHS content, is a plus.

Additional Information

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