Product Marketing Lead - Seller Products
$110k - $150k
Mid, Senior
Los Angeles, CA, USA+1 moreMore locations: New York, NY, USA
In Person
Growth & MarketingProduct Marketing
Company Historically Provides H1B Sponsorship
About the job
Requirements
- The candidate must have 5–7 years of product marketing experience in technology, marketplaces, or consumer products.
- The candidate must have a strong track record of launching and scaling products, ideally in B2C or B2B2C environments.
- The candidate must be able to translate complex product functionality into compelling, customer-first storytelling.
- The candidate must have demonstrated ability to build positioning frameworks, packaging strategies, and go-to-market playbooks.
- The candidate must have experience influencing Product, Engineering, Design, and go-to-market teams.
- The candidate must be analytical and data-driven, and able to connect insights to strategy and execution.
Responsibilities
- Own messaging and positioning by defining clear, differentiated narratives for seller products that resonate with casual and power sellers.
- Build and execute go-to-market strategies for new seller features and launches, partnering with Product, Growth, Design, and Sales to ensure alignment.
- Design how products and features are bundled, priced, and communicated to maximize adoption and seller success.
- Develop understanding of the competitive landscape, customer needs, and market trends to influence product strategy and positioning.
- Connect Product, Marketing, and Commercial teams to ensure cohesive storytelling and impactful product rollouts.
- Partner with user research teams to gather seller insights that inform messaging, positioning, and roadmap priorities.
- Run product beta programs and seller testing, translating learnings into actionable recommendations for product and go-to-market strategy.
- Create sales and partner enablement materials, product one-pagers, and narratives that empower internal teams and champion sellers.
- Track go-to-market performance, adoption, and engagement metrics, and refine messaging and strategy based on insights.
Desired Qualifications
- Passion for the collectibles space, marketplaces, or seller empowerment is a plus.
About the company
Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.
Company Size
10,001+
Company Stage
Growth Equity (Venture Capital)
Total Funding
$5.2B
Headquarters
Huangpu, China
Founded
1995
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Simplify's Take
What believers are saying
- Fanatics Sports & Casino launched September 2, 2026, broadening monetization beyond merchandise.
- Fanatics Collectibles opened Paris flagship plans after London's success, expanding global premium retail.
- NFL added Fanatics as official betting operator, validating the company's sportsbook ambitions.
What critics are saying
- Three antitrust suits were dismissed September 30, 2026, but Panini's case still threatens.
- Fanatics laid off 286 Florida workers for Riverview closure effective March 1, 2026.
- Sportsbook and prediction-markets integration intensifies rivalry with DraftKings, FanDuel, and regulators.
What makes Fanatics unique
- Fanatics controls leagues, teams, and factories through vertical commerce, not simple retail markup.
- Fanatics signed long-term NFL, UEFA, FIFA, and Ryder Cup rights in 2026.
- Fanatics China pairs Hillhouse Capital with local manufacturing and Shanghai operations.
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Benefits
- Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.
- Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.
- Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.
- Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.
- Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.
- Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.
- Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.
- Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.
- Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.
- Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.
- Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.
- Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.