Authentic Brands Group acquires the intellectual property of established consumer, lifestyle, and entertainment brands and licenses it to manufacturers, distributors, and retailers worldwide. It uses an asset-light model, not owning stores or inventories, and earns royalties and minimum guarantees through multiyear licensing agreements. Its portfolio includes brands across fashion, sports, and entertainment such as Reebok, Brooks Brothers, Forever 21, Juicy Couture, Barneys New York, Marilyn Monroe, Elvis Presley, and Muhammad Ali. Its goal is to grow and monetize iconic brands by strengthening brand identity, marketing, and strategic partnerships rather than running physical retail operations.
Company Size
501-1,000
Company Stage
Private
Total Funding
$1.4B
Headquarters
New York City, New York
Founded
2010
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