Manager – Trade Promotion Management

The brands on your kitchen shelf are run by people doing extraordinary work that nobody sees.

We're building the platform they run on, and a brand they'll be proud to be part of.

Confido is the AI operating system that runs cash application, deductions, trade and planning in one place for CPG brands. That means Finance, Sales, and Ops finally work on the same number.

We’re trusted by 250+ brands managing $30B+ in revenue, including Daisy, OLIPOP, Simple Mills, Idahoan, and more. We've achieved best-in-class growth and recently raised a $55M Series B led by Insight Partners to accelerate our momentum.

If you want your work on shelves everywhere — and outsized ownership while you build — we'd love to meet you.

The Role

We're hiring a TPM Manager to own the sales forecasting, trade planning, and trade optimization experience for our customers. TPM sit at the center of what Confido automates for CPG brands, and this role is the connective tissue between our Sales, Implementation, Customer Success, and Product teams — making sure customers actually resolve trade faster and more accurately on our platform, not just process them.

You'll work hands-on with customer sales forecasting and trade plans to help new customers get their TPM workflows configured correctly during onboarding, and be the expert voice that tells Product where the platform's TPM logic needs to evolve.

What You’ll Do

Product & Engineering

• Own the trade promotion management roadmap in partnership with Product and Engineering, prioritizing based on what brands actually need to plan, execute, and reconcile trade spend

• Translate trade planning processes — sales forecasting, promotion planning, promotion optimization, financial reconciliation, and ROI reporting — into clear, buildable product requirements

• Synthesize customer feedback, identify trends, and competitive intelligence into a prioritized set of product bets

Customer Success

• Lead discovery and design sessions with customer trade, sales, and finance teams to map how they plan and execute trade spend today, and how it should work on Confido

• Guide customers through TPM implementation — configuring promotion calendars, accrual rules, and deduction-matching logic — and train teams on how to run their trade spend operations in Confido

• Build the playbooks, SOPs, and internal training that let Sales, Implementation, and Customer Success teams operate without you in the room — your expertise should scale, not bottleneck

Go-to-Market

• Be Confido's voice on trade promotion management with customers, prospects, partners, and at industry events

• Partner with Sales and Marketing on discovery calls, deal support, and content that speaks credibly to trade, finance, and sales-ops audiences

• Track how brands, retailers, and distributors are evolving their trade spend practices, and turn those shifts into competitive positioning and battlecards for the broader team

• Build direct relationships with the retailers, brokers, and industry bodies that shape how trade programs get structured and reported

What We're Looking For

5+ years of hands-on trade planning experience at CPG brands, including direct responsibility for planning baselines and trade, executing plans, and reconciling trade yourself — extra points if you have implemented TPM systems

Fluency in the trade mechanics such as baseline planning, trade promotion types, rate base vs lump sum planning, accruals, off-invoice vs. bill-back, and how trade spend rolls up to gross-to-net revenue

A track record of turning operational expertise into product requirements, and comfort working directly with Engineering

Strong customer-facing instincts — you can run a discovery session, defend a design decision, and de-escalate an angry VP of Trade in the same week

Experience representing a product or point of view externally (webinars, conferences, analyst conversations)

🌴 Perks + Benefits

• Equity — own a meaningful piece of the company you’re helping build

• Fully paid health coverage through Aetna — we cover 100% of employee premiums

• Top-tier dental and vision coverage through Guardian

• Carrot Fertility Pro — comprehensive fertility and family-forming support

• 12 weeks of paid parental leave

• Unlimited PTO — plus regular 4-day holiday weekends we actually take

• 401(k) through Vestwell

• Paid relocation support — we’ll help you make the move to NYC

• Fully equipped workspace from day one — laptop, monitor, keyboard, and a $200 stipend to personalize your setup

• Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with

Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.