Traeger makes wood pellet grills and related outdoor cooking products. Its Wi-Fi enabled grills connect to the Traeger app, allowing remote control, programmable cook cycles, and access to recipes and cooking classes. The business combines high-ticket grills with recurring sales of consumables (pellets, rubs, sauces) and accessories, sold through both retailers and online channels. The company aims to provide a connected outdoor cooking experience and a growing ecosystem around grills, consumables, and a community called Traegerhood.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salt Lake City, Utah
Founded
1924
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