We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.

From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.

10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.

But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.

If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.

Find us on Instagram: @optimizely

Introduction

We're looking for a Data Analyst to join the Strategy and Value Consulting (SVC) team at Optimizely. This role owns the data foundation behind our value consulting work: the source mapping, the models, the tables, and the analyses that our benchmarks, value models, and published research are all built on.

Based in Dhaka, Bangladesh, you'll be the person who makes distributed, messy data usable. You'll map source systems, model them into analysis-ready tables, and run the complex analyses that turn raw product and customer data into numbers we can defend in front of an enterprise buyer. The three biggest parts of this job are mapping and modeling our data sources, building and maintaining the datasets the team runs on, and performing the deep analyses behind our benchmarks and research.

This is a hands-on technical role, not a writing one. Our research and thought leadership are authored by a dedicated member of the team who depends on your work: you own the data and the analysis, and they own the narrative. What we need from you is rigor, reproducibility, and the ability to answer a hard question with data nobody has organized yet.

Job Responsibilities

Data Mapping and Modeling:

Map and document our data landscape — product usage, customer, CRM, and third-party sources — including schemas, definitions, grain, coverage, and known quality issues
Design and build analysis-ready tables and data models the wider team can query without re-deriving logic every time
Establish and maintain consistent metric definitions so the same question returns the same answer across dashboards, value models, and published research
Own data quality: validation, reconciliation against source systems, and monitoring for breaks

Data Engineering and Operationalization:

Build and maintain repeatable pipelines to extract, transform, and load data from a variety of sources, including APIs, flat files, and third-party datasets
Turn one-off analyses into maintained datasets with automated refreshes
Optimize queries and models for performance against large tables
Document transformation logic end to end so any published number can be traced back to source

Analysis:

Perform complex analyses on large datasets: segmentation, cohort and time-series analysis, significance testing, correlation, and regression
Produce the quantitative foundation for industry benchmarks, maturity models, and industry-specific value models
Supply the datasets, analyses, and methodology notes behind our white papers and research reports, partnering with the team member who writes them

Dashboards and Reporting:

Create and maintain dashboards for internal use, focused on customer benchmarks, performance metrics, and presales reporting
Build reporting stakeholders can self-serve, rather than re-requesting the same cut of data
Be the team's go-to resource for all data needs

Collaboration and Communication:

Work with internal stakeholders to identify key data requirements and make sure data is accurate and consistent
Partner with cross-functional teams (Marketing, Product, Engineering, and Revenue Operations) to get access to the data we need and to understand how it's generated
Explain methodology, assumptions, and caveats clearly to non-technical stakeholders
Support live enterprise pursuits with the analysis behind tailored, insight-driven customer briefs

What Makes This Role Unique:

Embedded within a revenue-facing consulting function
Direct exposure to enterprise value discussions
End-to-end ownership of the data foundation, from raw source to published insight
Opportunity to build the analytical infrastructure for value selling from the ground up

Knowledge and Experience

Required:

3+ years of hands-on experience as a Data Analyst, Analytics Engineer, or Data Engineer
Advanced SQL — window functions, CTEs, complex joins, and query optimization against large tables
Demonstrated experience modeling raw data into analysis-ready tables, not only querying tables someone else built
Experience integrating data from multiple disparate sources, including APIs and semi-structured formats such as JSON
Proficiency in Python (or R) for data manipulation and statistical analysis
Hands-on experience with a cloud data warehouse such as Snowflake, BigQuery, or Redshift
Strong working knowledge of Power BI (or Tableau or Looker) for dashboard development
Solid grounding in statistics: significance testing, confidence intervals, and the judgment to know
Clear written communication — enough to document methodology and explain caveats to non-technical colleagues
Strong analytical and problem-solving skills with a keen eye for detail
Solid organizational skills and the ability to manage multiple projects at once

Preferred:

Experience with transformation or orchestration tooling (dbt, Airflow, or similar)
Experience with go-to-market and product data models (Salesforce, product telemetry, billing data)
Familiarity with ROI or value-based modeling frameworks
Hands-on experience with AI tools applied to data work (for example, query generation, code assistance, or data profiling)
Exposure to SaaS, MarTech, or consulting environments

Education

Bachelor of Science, Bachelor of Arts, or equivalent work experience required

Background in Computer Science, Data Science, Statistics, Engineering, Economics, or Business Analytics preferred

Competencies

Attentive Listening

Communicating Effectively

Interacting with People at Different Levels

Making Convincing Arguments

Setting a Strategic Vision

Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.

As part of our commitment to you, here are other benefits and perks you can expect:

Best-in-class compensation plans
Two annual festival bonuses
Recognition and rewards programs
Vacations days
Annual Work/Service Anniversary Leave
Parental leave (both maternity and paternity)
Health insurance
Reproductive benefits for both parents
Volunteering opportunities to make a difference
Chance to work alongside our incredible global team
Free communal transport facilities inside Dhaka to and from the office
Free catered lunch every day

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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Optimizely

Data Analyst

About the Job

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About the Company

Optimizely

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